Corporate Cultural Diversity of Pepsi Co. Essay Example

five cents (Britannica, 2018). Charles G. Guth was also the president of Loft Incorporate, which is a candy manufacturer and soda-fountain chain that was founded in 1919 (Britannica, 2018). In 1941 Pepsi-Cola merged into Loft and changed to the Pepsi-Cola company (Britannica, 2018). In the 1950s, because of an emphasis on giant advertising campaigns and sales promotions, Pepsi-Cola’s net earnings increased by 11-fold and was made a chief competitor of Coca-Cola (Britannica, 2018). Pepsi- Cola merged with Frito-Lay Inc., which is a maker of snack foods, in 1965 (Britannica, 2018). The enlarged company diversified further with the purchase of three restaurant chains, Pizza Hut Inc., Taco Bell Inc, and Kentucky Fried Chicken Corp or as it is now known as KFC (Britannica, 2018). In 1997 the restaurant chains were spun off into a new and separate company called Tricon Global Restaurants Inc. (Britannica, 2018). Pepsi Co acquired the Tropicana and Dole juice brand from Seagram Company in 1998 and merge with the Quaker Oats company in 2001 to form a new division called Quaker Foods and Beverages to try to add more product that were considered healthier (Britannica, 2018). In the early part of the 21st century, Pepsi Co was focused on expanding their operations in other countries, most notably Russia, their second largest market (Britannica, 2018).

Product and Location of Pepsi Co.

Pepsi Co is a world-wide company. They have many locations. They can be found in Argentina, Brazil, Canada, Chile, Mexico, United States, Uruguay, Colombia, Europe, Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Slovak Republic, Czech Republic, Sweden, Turkey, Ukraine, United Kingdom, China, India, Australia, and Japan ('PepsiCo Global Sites').

However, the company’s main headquarters is in Purchase, New York in the United States (Britannica, 2018). Pepsi Co has a 14-billion-dollar beverage brand, of this 14-billion-dollar brand, 8 are carbonated or sparkling and 6 are non- carbonated or still ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018). Pepsi Co also has an 8-billion-dollar snack brand ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018). The sparking brand includes Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, Diet Mountain Dew, 7 up, Sierra Mist, and Mirinda, which is a foreign brand ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018). The still brands include Gatorade, Tropicana, Aquafina, Lipton, Brisk, and the Starbucks RTD Beverages ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018). The food brands include Lay’s, Walkers a foreign brand, Doritos, Ruffles, Fritos, Cheetos, and Tostitos ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018). The company sells much more than carbonated beverages, despite the name, only 8 of the company’s 22 billion-dollar brands are carbonated ('PepsiCo Brands: All 22 Billion Dollar Brands Examined', 2018).

Diversity in Pepsi Co.

Pepsi Co has a belief that building a workforce that reflects the diverse consumers and communities that is served, so diversity and engagement is the core of the company’s values and how they operate as a global corporate citizen ('Diversity & Engagement'). Pepsi Co diversity practices started in the 1940s by hiring African American salespeople ('Diversity & Engagement'). In the 50s, Pepsi Co was the first major company to have a woman on the board ('Diversity & Engagement'). The 80s was when they pioneered multicultural marketing ('Diversity & Engagement'). In 2011, the Pinnacle Group was launched in

the United States ('Diversity & Engagement'). The Pinnacle Group is a strong example of the effort to grow the number of female leaders ('Diversity & Engagement'). The Pinnacle Group was created to increase retention of Pepsi Co female sales talent and to strengthen and to diversify the future leadership. The Pinnacle Group is a program that selects female sales associate with strong performance records and to help provides them with career development, leadership training and having mentoring opportunities with senior sales leaders ('Diversity & Engagement'). Valor, one of the eleven employee resource groups at Pepsi Co, supports veterans, the military, and their families ('Diversity & Engagement'). Pepsi Co truck drivers are paid tribute to the nation’s and the company’s war veterans have what is called “Rolling Remembrance,”, which a 5,400-mile journey from California to New York to transport an American flag that was once flown on an Afghanistan combat mission on Memorial Day ('Diversity & Engagement'). Pepsi Co is also committed to providing individuals with disabilities with equal opportunity and treatment ('Diversity & Engagement'). For example, Pepsi Co implemented “Growing Together, a Journey with Our Hearing-Impaired Team,” an innovative program that with the help of 40 hearing-impaired associates, developed solutions for their needs, offering sign language training for associates, executive forums, and new partnerships with institutions that will allow training, certification and opportunities for hearing-impaired associates, in Colombia ('Diversity & Engagement'). Pepsi Co has created two awards. The Harvey C. Russell Inclusion Award which reflects Russell’s leadership, perseverance and commitment to continuous improvement, 71 recipients were honored for their outstanding achievements in diversity and inclusion in 2016 (). The Global Steve Reinemund Diversity and Inclusion

Leadership Legacy Award which recognizes the Pepsi Co senior staff who model exemplary leadership and commitment to diversity and inclusion ('Diversity & Engagement'). Pepsi Co has a Global Anti-Harassment Anti-Discrimination Policy tat has set forth a zero-tolerance policy towards any type of harassment and/or discrimination bases on race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability and/or veteran status, or any other protected category under applicable law ('Diversity & Engagement'). This also includes harassment by other employees and/or third persons encountered at work, which includes customers, visitors and/or vendors ('Diversity & Engagement').

Conclusion

Pepsi Co has a long history. The company is, as of right now, 53 years old. They are a world-wide company. Pepsi Co has a lot of product that they sale. Pepsi Co is very big on cultural diversity. Be it race, religion, sex, sexual orientation, gender identity, age, national origin, and/or disability.

Lessons Learned

What was learned this week was, cultural diversity and inclusion in the workforce. Why it is important, what it is and how it can help. What was also learned this week was how to do business in Europe; Great Britain, Ireland, France, Germany, Italy, and Russia. How they are similar and how they are different in history, negotiation, communication, in contact and more.