4ps advertising – Flashcards
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Which element of the marketing mix includes advertising, personal selling, sales promotion, and publicity
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Promotion
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The combination of decisions a business makes in order to best reach its target market is known as the marketing:
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mix
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The owners of Boat World have a meeting to discuss what their competitors are charging and what customers are willing to pay. This demonstrates which marketing function?`
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Pricing
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KPC Research placed an advertisement in The Wilmington Star requesting consumers of Tupperware to participate in a group discussion. This is an example of which function?
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Marketing information management
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Which is involved in the distribution function?
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transporting
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The entire process of transporting, storing, and handling goods from the manufacturer to the consumer is called:
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Distribution
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Providing other ways of ownership of a product:
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possesion utility
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The marketing mix is also referred to as the:
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four ps
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The decision to use tractor trailers instead of the railway for transportation is related to which marketing mix element?
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place
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Payless Shoe Source decides to hire sales personnel instead of having customers help themselves find shoes. This is an example of which marketing function?
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selling
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Chrissy meets with individuals planning conferences and explains the available facilities at the Sanderling Inn in an effort to convince clients to hold their conference at her property. This is an example of which marketing function?
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selling
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Which marketing function responds to consumer needs and wants through personalized communication?
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selling
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Which is included in the product decision of the marketing mix?
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level of quality
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Barnes and Noble began airing 30-second television commercials. This is an example of which marketing mix element?
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prpmotion
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The owner of Weisbarth's Surf Shop orders wetsuits to be sold in the business. This is an example of which marketing function?
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product/service management
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Knowledge or product data makes it more valuable.
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information utility
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This type of distributor has locations where the ultimate consumer can enter and purchase goods or services: (Brick and Motar)
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retail
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Designing, producting, maintaining, improving, and obtaining products to meet customer's wants and needs defines:
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Product/service management
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After enjoying a great meal at Outback, Deb decided to fill out the comment card the server left at ther table. This is an example of:
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marketing information management
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The transporting, storing, and handling of goods from the manufacturer to the consumer is:
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distribution
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A product's marketing mix consists of:
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Product,price,promotion
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Determining the amount to charge for products is part of:
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pricing
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Communication used to inform, persuade, and remind customers about a business's product is part of which function?
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promotion
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Victoria's Secret emphasizes personal contact with their customers to better determine and respond to customer wants and needs. This is an example of which marketing function?
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selling
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Target's customers completed a three-question survey at the checkout to determine if adding the American Express One Card would be a desired payment option. This is an example of:
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marketing information management
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McDonalds conducts extensive research to determine the most cost effective way to transport their products. This is which component of the marketing mix?
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Place
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While shopping at the mall, Susan is asked her opinion of different brands of shampoo. Which marketing function is being demonstrated?
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marketing information management
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Management is deciding whether or not to offer the entire new line of sthletic equipment. This is an example of which marketing mix element?
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Product
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Sales & Marketing bridges the gaps between _____________, __________, companies and the ______________.
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produtcs,services,consumers
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The makers of Crest toothpaste decide to sell the product in grocery stores, convenience stores, and drug stores. This is a decision involving which element of the marketing mix?
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place
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Which activity isinvolved int he distribution function?
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Transporting
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The cost involved in developing, promoting, and distributing a product must be considered when determining:
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Price
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The local newspaper is printing "buy one get one free" advertisement coupons for Mountain Dew. This is an example of which marketing function?
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Promotion
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marketing functions add to the value of a product, what is this called?
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utility
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While shopping at Eastland Mall, Christine is asked her opinion on mall hours, parking, and what stores she frequents most. Which marketing function is being demonstrated?
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marketing information management
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Tia is stopped while shopping in the mall. The interviewer asks her several questions about her gum-chewing habits. This is an example of:
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marketing information management
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Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?
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selling
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Which question pertains to the price element of the marketing mix?
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will the product be disconuged at certain times of the year
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Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come out at that time. What element of the marketing mix is the focus of this strategy?
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Price
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Designing, producting, maintaining, improving, and obtaining products to meet customer's wants and needs is which marketing function?
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product/service management
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Determining whether or not to sell your product through a wholesaler or a retailer relates to which component of the marketing mix?
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place
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The element of marketing that is concerned with which products a business will offer its customers is:
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product
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Convenience of when the product is available adds value to a product:
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place utility
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A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of:
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place
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Which element of the marketing mix includes decisions about how to transport the inventory to be sold?
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place
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Informing and persuading consumers about products, services, images, or ideas that will influence their buying is:
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promotion
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Which marketing function helps marketers decide which products to offer to customers?
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product
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Before launcing their new beauty products, MAC Cosmetics committed $100,000 to the advertising campaign. This demonstrates which marketing function?
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promotion
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Harris Teeter's distribution center is located in Indian Trail, North Carolina, which marketing mix is being represented?
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place
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Informing, reminding, and persuading customers about the goods and services available to them is which element of the marketing mix?
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promotion
