question

Which of the following are key functions that intermediaries play in helping to fulfill a completed transaction? (Promotion is NOT one)

answer

financing, physical distribution, risk taking, storing goods

question

In marketing terms, we say that the number on intermediary levels indicates the ____ of a channel

answer

length

question

As a producer of goods, you would most likely be concerned that a greater # of channel levels means ___ and greater channel complexity

answer

less control

question

All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, info flow and ____

answer

promotion

question

More than a simple collection of firms connected by various flows, a distribution channel is ___

answer

complex behavioral system

question

an advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ____ in the channel

answer

specialized role

question

____conflict, which occurs btwn diff. levels of the same channel, is more common that ___ conflict, which occurs among firms at the same level of the channel

answer

vertical; horizontal

question

historically, conventional channels have lacked the leadership to ___

answer

Assign member roles and manage conflict

question

a conventional distribution channel consists of one or more ___ producers, wholesalers, and retailers

answer

independent

question

A channel consisting of 1 or more independent producers, wholesalers, or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ___

answer

conventional distribution channel

question

and advantage of a vertical marketing system (VMS) is that it acts as a ____system

answer

unified

question

a corporate VMS has the adv. of controlling the entire distribution chain under ___

answer

single ownership

question

What are the 3 major types of vertical marketing systems?

answer

corporate, contractual, and administered

question

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ____

answer

contractual agreements

question

the most common type of contract VMS agreement in business is the ____

answer

franchise organization

question

Leadership is which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members

answer

administered VMS

question

in a ____, to or more companies at one level join together to develop a new marketing opportunity

answer

horizontal marketing system

question

hybrid marketing systems are also called___

answer

multichannel distribution systems

question

as marketing manager Globe Imports and Exports, you want to start reaping the benefits of a multichannel dist. system. You will likely enjoy all of the following EXCEPT which one?

answer

selling at a higher gross margin

question

the use of multichannel systems in the US is ___

answer

increasing

question

the major disadv. of a multichannel sys. is that is it harder to control and it can generate ___

answer

greater conflict

question

Due in a large part of advances in technology ____ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

answer

disintermediation

question

In many industries, traditional intermediaries are dropping by the wayside b/c of changes in ___ and the growth if ___marketing

answer

technology, direct and online

question

Designing a channel system calls for analyzing consumer needs, setting channel objectives, ___ and evaluation.

answer

identifying major channel alternatives

question

Which of the following should be the 1st step in designing a marketing channel?

answer

identifying what consumers want from the channel

question

To increase a channel's service level, the channel must provide a greater assortment of products, more add-on services, and ____

answer

Faster delivery

question

Companies should state their channel objectives in terms of targeted levels of ____

answer

customer service

question

When a company is identifying its major channel alternative, it should consider its choices in terms of types, number, and ___ of intermediaries

answer

responsibilities

question

Which type of product might require a more direct mktg channel to avoid delays and too much handling?

answer

perishable products

question

When determining the 3 of channel members to use at each level, 3 strategies are available: intensive, exclusive and ____

answer

selective

question

Sometimes a producer chooses only a few dealer in a territory to distribute its products or services. Generally these dealers are given a right to ____ distribution.

answer

exclusive

question

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

answer

selective

question

When establishing the responsibilities of channel members, the producer must est. a list price, give a fair set of discounts for intermediaries, and define each channel member's ___

answer

territory

question

Channel members should be evaluated using all of the following criteria EXCEPT which one?

answer

channel leadership

question

When a company compares the likely sales, costs, and profitability of diff, channel alternatives, it is using ___ criteria to evaluate its channel options.

answer

economic

question

it is common for international marketers to __ their channel strategies for each country

answer

adapt

question

China and India each contain more than 1 billion pple. however, the profitable markets are actually much smaller than they appear b/c of ____

answer

inadequate distribution systems

question

the network made up of the company, suppliers, distributors, and ultimately customers who "partner" w/ each other to improve the performance of the entire system in delivering customer value.

answer

Value delivery network

question

a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business users - channel decisions affect other mktg decisions -channel decisions can lead to competitive adv.

answer

marketing channel

3810 MKTG Ch. 10 – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards