question

Which of the following directly follows from the organizations mission

answer

strategic goals

question

the mission statement should include all EXCEPT which of the following

answer

Tactics

question

You have decided to go into business for yourself. on your loan application you state that you intend to open a flower shop in the Village Center Mall. What does this statement on your loan application represent?

answer

A mission statement

question

The ______________ of West Point is to "educate, train and inspire the corps of cadets so that each graduate.... and service to the nation as an officer of the United States Navy"

answer

Mission statement

question

The _________ of applebees is to "weekly repeat guests through surprisingly friendly hospitality...."

answer

Mission Statement

question

According to the planning process described in the text, operational plans flow directly from

answer

Tactical plans

question

Goals serve four very important purposes. Each purpose is related closely to one of the 4 functions of management. According to the text, which of the 4 functions of management is NOT specifically addressed by 1 of the purposes served by goals?

answer

Organizing

question

Goals can

answer

ALL : provide guidance and direction improve planning motivate employees provide measure and control

question

Goals are set by

answer

time frame, area, and level

question

Which of the following statements most correctly reflects the relationship between goal setting and planning?

answer

Each process enhances the other

question

The _______ of the Helene Cody Foundation is to "to inspire youth to volunteer, to better their communities and themselves."

answer

Mission statement

question

A(n) __________ For Quaker oats company could be to improve returns for its shareholders by 2% annually

answer

Strategic goal

question

A ______ for mothers against drunk driving could be to run an as every week during American Idol. It would develop naturally out of a tacticle goal "to develop an advertising campaign for the summer months that would reach teenagers."

answer

operational goal

question

Goals are classified according to their ___ when the terms quality, productivity, and innovation are applied to them.

answer

area

question

Google founders Sergy Brin and Larry age developed the search technology that discovered a profitable business model, selling advertising in the form of sponsored links and search-specific ads. The business model is google's

answer

Strategic plan

question

PLants ALive rents and maintains plants for businesses and homeowners who love beautiful plants but do not have time to care for them. The small business could set a(n)____ to create a newspaper advertisement for a spring sale within the next four weeks.

answer

operational goal

question

Black entertainmnet television's target is male 18-34 yrs old, because advertisers spend more on younger consumers. high rating with those viewers is a _____.

answer

tactical goal

question

WHen we identify strategic, tcticle, and operational goals, we are classifying them by

answer

level

question

goals set for broad general issues are called

answer

strategic

question

goals set for a new product launch are called

answer

tactical

question

goals set for short term issues are called

answer

operational

question

Kraft set a ___ goal to expand its presencein Europe

answer

strategic

question

When Starbucks expands internationally it considers market sixe, local standard of living, business environment, income level and US sentiment. This is considered in the _______ plan.

answer

long-term strategic

question

In a manufacting company, you will most likely find more

answer

long-term than short term strategic goals

question

Which of the following statements BEST reflects the proper approach to goal setting

answer

Managers should set goals for their own level in the organization

question

what is the proper managerial response when there are conflicts among goals in different parts of an organization?

answer

Optimization

question

___ involves balancing and reconciling possible conflicts among goals

answer

optimization

question

an objective is a(n)

answer

operational goal

question

__ set tactical goals

answer

line managers

question

_____ plans are the broad plans developed by top managers and the board of directors to guide the general direction of the organization.

answer

Strategic

question

**Kraft Foods INC offered to buy Cadbury. This is an example of a(n)__ plan

answer

strategic

question

Middle Managers are most closely associated with the organizational plans at the _ level

answer

tacticle

question

**Comcast launched TV One a station geared to African Americans who are 24-54. It does not offer much hip hop. The program selection is part of Comcast's ______ plan

answer

Operational

question

**Chelsea Milling Company, maker of Juffy Mixes, has never spent one cent on advertising. This allows Chelsea to keep prices very low. This is an example of a _______ plan

answer

Strategic

question

** Plans that have an intermediate time horizon are concerned with getting things done are called ____ plans.

answer

tactical

question

Google has an algorithm that auctions advertising to the highest bidder. The algorithm is part of the _____ plan for collecting ad revenue.

answer

Operational

question

The tactical plan was to increase sales of King bread mixes through the use of sales promotions. The ____ plan done by a marketing manager low in the management hierarchy included the development of a %) cents off coupon to go on the outside of each bread mix box.

answer

operational

question

**Starbucks middle managers responsible for joint venture agreements with bookstores, hotels and airports, work from a ___ plan.

answer

Tactical

question

** Starbucks store managers decide how to customize the snakes to the local market. The make the _ plan

answer

operational

question

Which of the following types of plan is least subject to change because of the time frame involved?

answer

contingency

question

______ plans are the organiztional plans that are the broadest in focus and have the longest time frame

answer

strategic

question

Which of the following organizations would face the most difficulty in developing long-range plans?

answer

Those with dynamic, complex environments

question

The owners of the Pizza place set a goal of expanding into five new markets over the next three years, what kind of goal is this?

answer

Intermediate- range

question

Which of the following is an example of an intermediate-range plan?

answer

Reduce employee absenteeism by 20% within the next 2 years

question

You just wrote a short-range plan in support of an intermediate plan. You based this plan on your best estimate of future environmental conditions. What kind of plan did you write?

answer

Action

question

You just recieved news that a new product you put on supermarket shelves six weeks ago is a miserable failure because your competitor came out with a better product that is more convenient to use. You did not foresee this turn of events and now you must develop a plan to take care of the situation. What kind of plan are you about to develop?

answer

Reaction

question

Engelhard has just learned of a hostile takeover attempt from BASF. Engelhard needs to develop a(n) ____ plan to thwart this attempt acuisition

answer

reaction

question

A Day Without Immigrants was organized in cities and companies throughout the united states. Tyson closed several meat processing plants for the day. Tyson created a ______ plan to address the absence of workers.

answer

action

question

A New York Times journaist was taken hostage by the Taliban. Special,Forces created a __ plan and rescued the journalist.

answer

reaction

question

A year before the census, the federal gov hired tens of thousands of temporary workers to prepare for the count. This is an example of a(n) __________ plan.

answer

Action

question

Many organizations develop a professional planning staff with overall responsibility for the planning process. Which of the following is NOT a reason for using a planning staff?

answer

The need to reduce coalition formation in the organization

question

An organization's chief executive officer

answer

is normally involved in all phases of the planning process.

question

Which of the following circumstances would most likely result in the use of a planning task force to help develop plans?

answer

There is a special circumstance to be addressed

question

The ____ is the single most important individual in any organization's planning process

answer

Chief Exectuive officer

question

The responsibility for establishing corporate mission and strategy lies with the

answer

board of directors

question

who is responsible for identifying, analyzing, and recommending program alternatives ; developing and submitting budgets and finally putting plans into action?

answer

Line managers

question

Who has the formal authority and responsibility for an organization's management?

answer

Line managers

question

____ Planning is the process by which managers identify alternative courses of action that the organization might follow if various conditions arise.

answer

Contingency

question

Which of the following is NOT a necessary text while engaged in contingency planning?

answer

monitor the competition

question

Managers may have to make a ___ plan in anticipation of changes in technology, the economy, the competition, and the labor market.

answer

contingency

question

Tactical plans

answer

are an organized sequence of steps designed to execute strategic plans

question

A contingency plan

answer

is developed after considering contingency events

question

Rhode Island's governor told 81% of the state employees to stay home for 12 dys without pay in order to save the state millions of dollars. Unemployment in the state had risen to 12.7% which caused a budget deficit. This is an example of a (n) ______________ plan

answer

contingency

question

Greg just completed work on a plan to implement one of the major objectives of the company's strategy. The plan deals with specific time constraints and outlines specific human resource allocations for implementing the plan. What kind of plan is this?

answer

Tactical

question

The strategic goal set forth by Central Ice Machine Company was to be the leading seller of ice machine replacement parts in the United States. As part of its _____ plan, it set up distribution contracts with six manufacturers of refrigeration units.

answer

tactical

question

Tactical planning success depends on execution. Proper implementation requires all EXCEPT which of the following?

answer

clear-cut operational plans

question

The two most common types of operational plans are

answer

standing and single use

question

Which of the following is the BEST example of a single use plan?

answer

The plan to build an equestrian dite for the 2008 olympics

question

A single-use plan for a large set of activities is called a

answer

Program

question

A single-use plan that has a more narrow scope than a program is called a(n)

answer

project

question

A ____ was developed when Chicago made a bid for the 2016 Summer Olympics

answer

Program

question

Which of the following is an example of a standing plan?

answer

ALL : -The "Do Not Litter" sign in the city park -The middle School plan for dealing with a student with a learning disability -The DQ restaurant's plan for how to make a banana split -The way students are selected for college admission

question

Dorothy Thompson heads the research and development labortory at a small chemical company. Because she is not a chemist, she feels uneasy setting goals for the research chemists, so she asks them to set their own oals. Thompson's area suffers from which of the following barriers to goal setting and planning?

answer

Reluctance to establish goals

question

Vic Clark is sales manager. Every December he requires his salespeople to set their sales goals for the following year, or they cannot attend the annual sales meeting in Jamaica. Clark's action reflects which barrier to goal setting and planning?

answer

Improper reward system

question

European wine producers from regions such as Chablis, Chianti, and Bordeaux set a goal of increasing sales. They ran into ______. Their wine name was already registered in some countries.

answer

constraints

question

Inappropriate goals

answer

are not consistent with the organization's mission

question

Which of the following would be most likely to cause employees to ignore intermediate- and long-term planning?

answer

Strong emphasis on short term goals such as quarterly portfolios

question

While tupperware wanted to increase its sales, its consultants were reluctant to support any change that could reduce their commissions. This is an example of which of the following barriers to goal setting and planning?

answer

Resistance to change

question

One problem with qualitative goals is that they

answer

are difficult to measure and thus are not good indicators of success or failure

question

When a new diversity initiative was implemented by the human resources department, many managers were confused about the goals, so they continued with the original system. This is an example of

answer

A reluctance to establish goals

question

Which of the following is a technique for overcoming barriers to goal setting and planning?

answer

ALL: -An understanding of the purpose of goals and planning -Communication and participation -Goal and plan consistency, revision, and updating -An effective reward system

question

Which of the following is NOT necessary for a management by objective (MBO) program to be effective?

answer

Clear goals assigned to employees by management

question

What is the essence of formal goal setting

answer

Collaborative goal setting

question

The most likely reason for the failure of formal goal setting is

answer

a lack of top management support

Strategic Planning Process Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards