13 – Proposals, Business Plans, and Formal Business Reports – Flashcards
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Unsolicited proposal
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An external proposal that has been written without being requested by the intended audience.
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Informal proposals
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Proposals presented in short (two- to four-page) letters; sometimes called letter proposals.
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Letter proposals
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Proposals presented in short (two- to four-page) letters; sometimes called informal proposals.
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Introduction
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The section of a proposal or business report; in a proposal it explains briefly the reasons for the proposal and highlights the writer's qualifications; in a business report, it sets the scene and announces the subject.
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Staffing
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The section of a proposal that describes the credentials and expertise of project leaders, the size and qualifications of the support staff, and other resources such as computer facilities.
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Budget
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The section of a proposal, which represents a contract, that lists the project costs.
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Authorization request
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The section of a proposal that requests approval or authorization.
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Recommendations
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The section of a formal business report that makes precise suggestions for action to solve the report problem.
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Solicited proposal
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An external proposal written in response to a request for proposals (RFP).
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Appendix
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Part of proposal, business plan, or business report that contains supplementary or supporting information needed to clarify the document.
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Letter of transmittal
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A letter written to the recipient of the proposal, business plan, or business report.
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Formal proposals
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Longer proposals (from 5 to over 200 pages) organized into many parts that respond to big projects.
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Abstract
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A brief summary (typically one page) of a proposal's highlights intended for specialists or technical readers.
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Formal reports
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Reports that represent the product of thorough investigation or analysis and present organized information to decision makers in business, industry, government, and education.
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Title page
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In a formal proposal, includes the title, the name of the client organization, the RFP number or other announcement, date of submission, authors' names, and/or name of their organization.
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Table of contents
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The part of a proposal, business plan, or business report that shows the all headings and their beginning page numbers.
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List of illustrations
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A list of the tables and figures included in a formal proposal or business report.
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Body
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The principal section of a formal business report; it discusses, analyzes, interprets, and evaluates the research findings or solution to the initial problem.
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Business plan
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A type of proposal that is necessary to obtain financing if you wish to start your own business
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Mission statement
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A statement describing the purpose of your business.
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Conclusions
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The part of a formal business report that tells what the report findings mean.
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Covers
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The part of a formal business report that encloses the report in vinyl or heavy paper binders to protect the pages and to give a professional, finished appearance.
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Convention
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An organizational pattern in which information is organized using a prescribed plan that all readers understand.
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Company description
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The part of a business plan that identifies the form of your business (proprietorship, partnership, or corporation) and its type (merchandising, manufacturing, or service).
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Market analysis
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The part of a business plan that discusses market characteristics, trends, projected growth, customer behavior, complementary products and services, strengths and weaknesses of your direct and indirect competitors, and barriers to entry.
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Operations and management
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The part of a business plan explains specifically how you will run your business, including location, equipment, personnel, and management.
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Financial analysis
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The part of a business plan that outlines a realistic start-up budget and an operating budget that projects costs for operating the business.
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Memo of transmittal
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A memo written to the recipient of an internal formal business report; announces the topic of the report, tells how it was authorized, briefly describes the project, highlights the report's findings, conclusions, and recommendations, and expresses appreciation.
