The promotional strategy to be adopted by Walmart to promote its laptops in Rwanda will be the sales promotion strategy. This strategy will involve giving short term incentives to the consumers by selling the laptops at a reduced price for a given period of time so as to encourage them to purchase their laptops. Walmart may also give gifts to a few customers to motivate more customers to come purchase the laptops.
The laptops can be found at the Walmart’s retail stores, big wholesale and other stores, and the internet based retailer, Amazon. The pricing strategy to be adopted by Walmart for the laptops should be penetration pricing strategy. With this strategy, Walmart will have to set the price of the laptops lower than the competitors so that more people can buy it. This strategy will help Walmart to penetrate the
...laptop market and also increase its market share.
This report contains Walmart’s plan to start a laptop business in Rwanda. There have been government policies in Rwanda that are aimed to promote ICT creating a demand for laptops. Walmart will have to target schools and other middle class individuals. The pricing strategy to use will have to be a penetration strategy so as to penetrate the market that is dominated by Netsys Computers and Infinite Business Solutions.
Additionally, the price need to be low since people in Rwanda are price sensitive. Since English is widely used in Rwanda, the company will not have language barrier problems. To reach the market, Walmart will have to take use of the media especially the Radio, TV and the internet, and also lobby with the government officials for the tenders to supply
laptops for schools. With the right marketing strategies and pricing, Walmart is going to succeed in doing business in Rwanda.
Walmart is an American Retail corporation. It operates a chain of discount department stores, hypermarkets and grocery stores. The company was established in 1962. Its headquarters are in Bentonville, Arkansas and as march 2016, it had stores in 27 countries. The product Walmart wants to market is laptops. The international country chosen by Walmart to market its laptops is Rwanda. Rwanda is country is Sub-Saharan Africa. The government of Rwanda has put in place measure to improve its information technology. This has created a market for the laptop manufactures and Walmart need to take advantage of this market.
Culturally Rwanda had been left behind in technology. After the 1994 genocide, Rwanda had a long recovery to go through (Reyntjens, 2013). But then measures were put in place to make sure that it does not happen again. Schools reopen and of late the government and the general citizens have been enthusiastic about improving the state of technology in the country. Students in schools are being taught about information technology. The ICT sector is growing very fast. At the moment Netsys Computers and Infinite Business Solutions are supplying computers in the country. Walmart has an opportunity to join to the competition and with its good quality laptops and at a fair price; it is likely going to succeed.
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