Understanding digital convergence
Understanding digital convergence

Understanding digital convergence

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  • Pages: 8 (3720 words)
  • Published: October 15, 2017
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CONVERGENCE ISSUES AND SOLUTIONS FOR DIGITAL TELEVISION AND THE INTERNET IN THE U.K. AND EUROPEAN UNION

The age of media ordinance used to be rather simpler before engineering dramatically changed how wireless, telecasting, and other mediums interact. Today, the Internet and digital telecasting, among other promotions, have changed how people use and interact with the media every bit good as with each other across states and continents. While this phenomenon known as digital convergence has created a universe of chance for new thoughts to distribute and entree to a larger assortment of programming and information, it has caused a figure of concerns for regulators who must still supply construction and legal countenances on the usage of these meeting mediums.

This paper focuses chiefly on digital telecasting and the Internet as a footing for understanding the constructs behind digital convergence, old ordinances that were in force, bing attacks to challenges and legal power issues, the tactics taken by the European Union, and solutions presented by both the European Union and the United Kingdom.

Understanding Digital Convergence

Digital convergence is a catch-all phrase for a figure of dramatic alterations in engineering. There is device convergence, which is taking two devices like an iPod and nomadic phone and seting them together ( Open Gardens 2006: 1 ) . There is nomadic convergence among devices and devices that can talk to each other ( Open Gardens 2006: 2 ) . However, the largest country, and the 1 in which this paper focuses on, involves the thought of “co-mingled bits” ( Open Gardens 2006: 1 ) . This has been defined as the “merge of

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communicating substructures, media content, and electronic devices, which is bring forthing new media services and new manners of delivery” ( Reading 2005: 2 ) . With the velocity at which globalization is taking over both personal and professional lives and quickly increasing technological alteration, digital convergence is a clear response to that tendency ( Reading 2005: 2 ) .

The move to a digital universe has led to the ability to hold telecasting images be sent along telephone lines, digital messages across the Internet because they can be “broken up and reconfigured easy, ” and reproduction of information “perfectly” on compact phonograph record ( Darlington 2001: 1 ) . This digital engineering besides allows for convergence, which involves blending “audio, picture and informations to make new multimedia merchandises and services” ( Darlington 2001: 1 ) . This next-generation engineering will quickly alter the degree of picks and personalisation involved in digital telecasting and the Internet ( Cameron 2006: 1 ) .

Driving this alteration are tendencies related to “the rapid digitization of content, greater bandwidth, increased treating power and the Internet” ( Open Gardens 2006: 3 ) . As portion of this tendency, digital telecasting is defied as “television based on digital engineering, which makes possible the development of new synergistic communications channels with the users” ( IMO 2005: 1 ) . Digital telecasting has been being developed by “dominant orbiter broadcasters” and partially by “member province authoritiess, national regulators and broadcasters” ( Naranen 2003: 1 ) . Along with digital telecasting, the Internet is alterin

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how people interact with each with entree now readily available through broadband, overseas telegram and fiber-optic links every bit good as the radio applications protocol ( Internet Rights 2003: 7 ) .

The other chance is that the spots of informations “will be borderless, stored and manipulated with perfectly no regard to geographical boundaries” and distance will hold “little meaning” due to the velocity in which that digital informations travels ( Darlington 2001: 1 ) . For this information to go freely around the universe and be available to any one, there must be a set of criterions ( Open Gardens 2006: 4 ) . From this move, telecommunications and broadcast medium are coming together due to the vary nature of digital engineering to supply “a common format for the transmittal of signals” ( Darlington 2001: 1 ) . A recent study from OFCOM suggested that consumers are driving the tendency toward digital convergence at a more manic gait with diminutions in telecasting in favor of online services ( OFCOM 2006: 2 ) . The industry is “being transformed by greater competition, falling monetary values and the eroding of traditional grosss and audiences” ( OFCOM 2006: 4 ) .

The primary scheme involves the handiness of pick, the interoperability of systems, and the presence of a competitory market ( Digital Broadcasting Strategy 2004: three ) . As such, ordinance becomes necessary in order to supervise the participants in the market and guarantee equity, ethical behavior, privateness, freedom of look, and the chance for competition ( Kreuzer 2005: 4 ) . As Article 10 of the European Convention on Human Rights said: “Everyone has the right to freedom of look. This right shall include freedom to keep sentiments and to have and leave information and thoughts without intervention by public governments and regardless of frontiers” ( AREA 1997: 2 ) . No where has this become every bit debatable as the Internet, which has been praised as “a wholly unfettered medium” that offers limitless information that crosses all boundaries ( Mohan 2000: 1 ) . However, convergence challenges ordinance by making a complex environment that crosses geographical, cultural and societal boundaries ( AREA 1997: 3 ) .

Existing Internet and Broadcasting Regulations

The British overseas telegram telecasting webs do “provide local telephone service and NTL, the proprietors of the telecasting senders antecedently managed by the Independent Broadcasting Authority” ( Darlington 2001: 1 ) . What is go oning is that “both British Telecom and Cable & A ; Wireless progressively wish to supply amusement services like picture on demand and are be aftering longer term enterprises in the field of multi-media, likely in partnerships with a scope of different programme providers” ( Darlington 2001: 2 ) .

Regulative barriers are maintaining telecommunications and airing from a complete convergence, but it is engineering, services and ownership that are forcing to take these barriers ( Darlington 2001: 1 ) . In 1997, the DG XIII Green Paper on Regulation of Communications Convergence was published and suggested that regulative model include “the proviso of substructure, services, content and on conditions for entree to that content ( via Television, computing

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