UK COM 249- Final Exam

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Edward Muybridge and Etienne Marey are famous for which of the following?
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They are conducted early experiments on depicting motion photos
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Which of the following was the first major movie with multiple scenes and a plot?
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The Great Train Robbery
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Who developed the earliest portable movie cameras?
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Augusta-Marie and Louis-Jean Lumiere
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Who was the director of Birth of a Nation, the controversial silent film about the Civil War?
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D. W. Griffith
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Among the earliest movie stars in the United States were which of the following?
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Florence Lawrence
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In the 1930s and 1940s, the studios required theaters to schedule a large number of lesser movies in order to get one or to major films. This practice was known as which of the following?
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Block Booking
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Movie attendance peaked in which year?
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1946
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The larger number of smaller theaters ground together that replaced the larger Art Deco movie places are known as which of the following?
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Multiplexes
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The film that created the idea of the summer blockbuster was which of the following?
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Jaws
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Which of the following was the movie that sold the most tickets of all time?
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Gone With The Wind
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As of 2006, approximately ________ percent of all households had DVD players?
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81 %
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The year 2005 was noteworthy in the movie industry for which of the following reason?
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It was the first time in 2 decades that the annual overall box office declined
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Ancillary markets for movies include which of the following?
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All of the above
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Which of the following movies proved the value of Internet promotion?
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The Blair Witch Project
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Which of the following was one of the earliest rebellions against the controls of the studio system?
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The establishment go United Artists
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Once it was introduced, almost every movie made used which of the following technologies?
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Sound
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The blacklist of the 1940s and 1950s was driven by which of the following?
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A fear of communism
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Hollywood’s response to the rise of television was to do which of the following?
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Start making larger-than-life movies
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Movies such as Dial M for Murder, The Ten Commandments, and Spartacus were a response to which of the following?
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The rising size of television audiences
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Movie studios are responding to the growth of movie piracy by doing which of the following?
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Releasing the movie to as many theaters as possible
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Sky Captain and the World of Tomorrow was a significant movie for which of the following?
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It was the first major American movie to be filmed with all digital sets and backgrounds
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The surprise movie hit 300 was a success in part for which of the following?
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All of the above
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Movie profitability is determined by which of the following?
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All of the above
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The movie High School Musical 3: Senior Year was a profitable hit because…?
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It had a small budget, lots of product tie-ins, and high video sales
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Spike Lee has maintained his independence as a movie director by doing which of the following?
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Controlling the cost of his movies
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Why did the Hays Office, run by the movie industry, censor films?
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Because many states and communities were threatening to set up local censorship boards that might have inconsistent standards of what they would or would not accept
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Philo T. Farnsworth invented which of the following?
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The basic technology for television
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When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are seeing the influence of which of the following?
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I Love Lucy
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All U.S. television broadcasting became digital in which year?
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2009
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Network affiliates are which of the following?
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Local broadcast stations that carry network programming
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Which of the following created the Public Broadcasting System?
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Public Broadcasting Act of 1967
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PBS attracted its first significant audience with which of the following programs?
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Sesame Street
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The major company doing television ratings in the United States is which of the following
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Nielsen Media Research
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Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
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They have lost 1/3 of all their viewers to cable, syndicated programming, and independent stations
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The show LOST is notable for featuring which of the following?
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The first prime-time network character who doesn’t speak English
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What is the 5th highest rated television network in the United States?
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Univision
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What are telenovelas?
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Spanish-language television soap operas
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In the 1960s, television programs were not allowed to show which of the following?
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A married couple sharing a bed
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Nielsen Media Research says the average American spends _____________ hours a day watching television?
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4
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The so-called V-chip is designed to do which of the following?
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Stop children from seeing offensive programs on V-chip equipped television sets
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Jon Stewart, on Comedy Central’s The Daily Show, tends to…?
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All of the above
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The show I love Lucy was controversial when it first came out for which of the following?
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It had the white Lucille Ball marries to the Cuban American Desi Arnaz
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Cable television was initially developed as a way of doing which of the following?
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Delivering broadcast television signals to communities with poor reception
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When HBO first went on the air on 1975, the broadcast networks made which of the following responses?
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They largely ignored it
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Which of the following statements about premium cable channels is true?
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They are the channel that you pay extra for and that of not carry commercials, such as HBO and Showtime
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The conversion from analog to digital television broadcasting was deployed by several months in 2009 because…?
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Many fears that some poor consumers were not ready for the conversion
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Why are cable networks such as MTV and CNN more profitable than the Big Four broadcast networks?
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Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue
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Broadcast networks are more successful than ever these days for which of the following reasons?
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You can’t fool me; broadcast networks are losing audience share and advertisers
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Television networks are now showing more diverse programming for which of the following reasons?
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They want to attract a larger audience
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Critics worry that television has a strong influence on young people because..?
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All of the above
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One outcome of Janet Jackson’s 2004 Super Bowl “wardrobe malfunction” was which of the following?
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Individual stations became cautious about broadcasting serious programs that contained nudity or violence
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Audience members can now interact with cable and broadcast television by doing which of the following?
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All of the above
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Why are broadcast networks making their hit programs available on the Internet?
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Because if the networks didn’t put legal copies up on the Internet, people would just share pirated copies
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Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?
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All of the above
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Twitter was originally created so people could share their answers to the question…?
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What are you doing?
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Paul Baran’s idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?
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Packet switching
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ARPAnet, a predecessor of the Internet, was created so which of the following?
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Allow incompatible computers to talk with each other
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Who developed TCP/IP, the original specification for the Internet’s protocols?
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Bob Kahn and Vint Cerf
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Which of the following is the address for where Web pages are located?
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URL
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The first Web browser that could handle graphics was called which of the following?
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Mosaic
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People connect to the Internet using which of the following?
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All of the above
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The movie that revolutionized Internet-based promotion of films was which of the following?
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The Blair Witch Project
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__________ is/are a major new medium of mass communication?
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Video Games
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The word cyberspace is used to mean which of the following?
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The Internet and the interactions that take place there
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Cyberpunk literature and films deal with which of the following themes?
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The differences between humans and machines
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World-wide, _______ perfect of the population has access to the Internet?
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24%
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In the United States, ________ percent of the population has access to the Internet at home.
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73%
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On the Web site, cookies are which of the following?
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Files used to identify and track visitors at a Web site
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Web sites use ________ to track users while they are on the site
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Small files called cookies
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Astronomer and computers experts Clifford Stoll says that people should spend _______ time online.
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Less
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Twitter’s big innovation was…?
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Connecting mobile Internet, mobile phones, and computer-based Internet as part of a single channel
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Radio and the Internet have which of the following in common?
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They both were initially developed as tools for machine-assisted interpersonal communication
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The next-generation Internet will be used primarily for which of the following?
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Providing high quality video and audio links
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According to Tim Berners-Lee, which of the following is a principle upon which the Web is based?
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Users should be able to link to any document at anywhere in the world
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The World Wide Web became the standard for posting documents the internet because its creators did which of the following?
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Gave it away for free
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An advantage that web sites run by legacy media have over purely new media sites is which of the following?
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They have a reliable source of content
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The NewYork Times, the Washington Post, and USA Today could all be considered __________ media outlets?
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Click and mortar
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Video games could be considered a new mass media medium because…?
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The consoles can be used to deliver a range of media content, and video games are becoming a new way to deliver advertising
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Cyberpunk author William Gibson has expressed concern over which of the following?
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That people will get such specialized news through online filter that they will be isolated from news they need
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One of the big advantage of distributing a movie over the Internet instead of in theaters in which of the following?
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The cost of online distribution is close to zero
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Which of the following tends to be true of user-written encyclopedias such as Wikipedia?
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They tend to have articles on a wide range of topics
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Which of the following are true of Chinese bloggers?
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They can be published if they are critical of the government
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Arthur Sulzberger, publisher o the New York Times, has said which of the following?
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The Times in in the business of selling news and advertising space
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________________ is a feature film director who also directs television commercials?
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Spike Lee, Ridley Scott, Micheal Mann
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The innovation in the ways Pears’ soap marketed its product was that it was the first to use which of the following?
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A brand name
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The term “economy of abundance” means which of the following?
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There are as many or more goods available as people want to buy
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William Paley became convinced of the potential of radio advertising rights after he did which of the following?
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He used radio advertising for his family’s cigar company
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The advertising agency department responsible for deciding where to place the advertising is which of the following?
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Media planning
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The advertising agency department responsible for deciding the target market for the advertising is which of the following?
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Research and planning
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The advertising agency department responsible for developing that actual advertisements is which of the following?
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Creative activity
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In advertising, the cost of reaching 1,000 consumers with a particular advertisements a particular medium is known as which of the following?
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CPM
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The biggest advertising medium in the United States for which audience size is measured is which if the following?
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Magazines
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In radio, the term “drive time” means which of the following?
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Morning and afternoon commute times
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Until the recession of 2009, the fastest growing advertising media type in the United States was which of the following?
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Internet
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According to the text, the gay market is seen as desirable to advertisers for which of the following?
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It is perceived as relatively
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Broadcast television networks carry an average of ___________ of advertising and promotion clutter per reason?
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15 minutes
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British television viewers see an average of _______ commercials per week.
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311
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In 2008,companies spent _____ a year advertising to children.
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$17 billion
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In 2006, the advertising industry revised its guidelines for advertising _________ to children.
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Food
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The social process by which people go from having the identities they are born with, to being able to decide who they want to be is which of the following?
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Modernization
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The processor going from having work done by muscle to being done by machines is which of the following?
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Industrialization
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The first major mass medium to be supported primarily by advertising the United States was which of the following?
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Newspapers
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An example of a direct action message would be which of the following?
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A local grocery store ad for fresh produce
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An example of an indirect action message would be which of the following?
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An ad by Honda promoting corporate responsibility through the fuel efficiency of its lie of SUVs
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An example of an advocacy message would be which of the following?
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A political ad promoting reduced government spending
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An example of an business-tobusiness ad would be which of the following?
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An ad selling cleaning services to hotels
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In which way are newspaper ads more effective than radio or TV ads?
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Newspaper ads allow advertisers to give detailed information
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What is an advantage of radio advertising over magazine ads?
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Radio ads have shorter lead time than magazine ads
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An advertisement designed to reach an audience in a set of southern suburbs of Minneapolis would be called __________ advertising?
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Zoned
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An advertisement designed to sell soda to young hip audience would be called ____________ advertising?
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Targeted
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Apple’s 1984 Super Bowl commercial was designed to do which of the following?
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Make people aware that Apple was introducing a new computer
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One of the biggest problems in controlling advertising of junk food to children is which of the following?
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It is difficult to decide on hat is junk food and what is healthy food
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Integrated marketing communication campaigns typically involve?
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Advertising, public relations, sales promotions
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The Denny’s 2009 Super Bowl integrated marketing communication including which of the following?
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An effective mix of advertising, public relations, and sales promotion
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The person most responsible for creating the fair use doctrine for American copyright law is…
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Barbara Ringer
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The belief that Americans should be allowed to freely express themselves originated with which of the following
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First Amendment
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The John Peter Zenger case established which of the following?
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Truth as an absolute defense against libel
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The law passed by congress following the 9/11 attacks which expanded the ability of the FBI to look into people’s media use and tap their phones is known as which of the following?
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USA PATRIOT ACT
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The definition of libel is which of the following?
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Any published statement that unjustifiably exposes someone to ridicule or contempt

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