UF LEI 3301 Exam 1 – Flashcards

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What must the definition of tourism always include?
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The tourist The business (goods/services) The government The host community
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The 4 Components
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International (in-bound & out-bound) Internal Domestic National
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Basic Approaches of Tourism
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Institutional Product Historical Managerial Economic Sociological Geographical Interdisciplinary Systems
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Why are out of town guests valued?
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New money into the community
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UNWTO
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United Nations World Tourism Organization Promotes responsible and sustainable tourism Extended the definition of the industry
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How much was spent in 2015 on goods and services related to tourism ?
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$1,260 billion
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In many countries tourism is ranked among top ____ industries
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3
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Tourism Receipts
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Amount invested or spent. Movement of money
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Projections for Travel and Tourism by 2030
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International travel predicted to increase by 3.3% Emerging economies increase 4.4% Advance nations increase 2.2%
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World Tourism Share (2015)
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Middle East (increased 2%) Africa (decreased 3%) Every other region (increase 5%) Emphasis on Asia&Pacific (China)
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Top Emerging Economies for Tourism
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Asia Latin America Central/Eastern Europe Middle East Africa
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2015 Most Popular Destinations in the World 2015
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1. France (down 11.5% b/c of attacks) 2. U.S. 3. Spain 4. China 5. Italy
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# of U.S Residents that Travelled Internationally 2015
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73 million
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Top Destinations for U.S Travelers
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1. Mexico 2. Canada 3. UK 4. France 5. Italy
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Where does Tourism rank against other industries within the U.S ?
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Tourism is the 3rd largest retail industry behind car and food sales
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Tourism is the ____ largest employer within the U.S.
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2nd Tourism ranks 1st, 2nd, or 3rd largest employer in 29 states
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Tourism at World Level
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1 in 11 jobs (284 million directly employeed) 9.8% of customer spending 7% of world exports (goods & services)
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Tourism contributed $________ in economic output in 2015 and how much total GDP?
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$1.6 trillion; 2.7% of total GDP
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Without tax revenue from tourism each household would pay an additional ___________ per year
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$1093
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Tourism in U.S.
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81 million people employed in tourism (direct & indirect)
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Travel Promotion, Enhancement, and Modernization Act of 2014
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Marketing for companies
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USTA - U.S. Travel Association
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Defines the tourist: -50 miles or more away OR -Stay overnight regardless of distance
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International Tourist
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A visitor who stays at least 1 night in a collective or private accommodation in the country visited
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International Travel Timeline
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1950 - commercialized air travel - WW2 exposure to world and tech. innovations 1960-1980 - Begin management of International travel 1970 - 747 Jumbo jet (300+ people & cheap) 2000s - 9/11 slowed down the economy - diversify the economy - safety and security became a concern late 2000s - 2015; 1.184 million international travelers - U.S. dollar strong
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How many people visited Florida in 2015?
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105 million
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Tourism was _____% of Florida GDP in 2015
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20%
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How much was spent in Florida by tourists in 2015?
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$89.1 billion
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How much sales tax was generated from tourism goods in Florida in 2015?
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$5.3 billion
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How many people were employed in Florida tourism in 2015?
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Over 1.24 million
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Top Florida tourist activities (not in order)
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Beaches Dining Shopping Visiting Friends Relatives Theme Parks
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Florida's Top Domestic Markets
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New York Georgia Illinois
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Florida's Top International Markets
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Canada U.K Brazil Argentina
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Motivations to Travel
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Trade Expansion Exploration Religion War Diplomacy Vacation Health Sport Festivals
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The Ulysses Factor (Wanderlust)
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Quest for adventure - voyage for self-discovery, self-fulfillment rights of passage vs. self-identification
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Greeks held huge sport festivals to honor the God's
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776 BCE
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Why did early ancient civilizations hold sporting festivals?
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Honor the Gods (Greek) Keep citizens happy/amused
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How do we know people were practicing tourism BCE?
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Some records Tourist Graffiti
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How were early tourists similar to modern tourists?
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They bought souvenirs, spent money on accommodation, good ; transportation, employed guides, bought guide books and left graffiti
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When did the Sumerians invent money?
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4000 BCE
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Why was the invention of money significant?
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Represented the value of the good/service. Limited accessibility. Currency strengths.
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When did Egyptians organize cruises
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5000 yrs ago (the first cruises)
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When did the pyramids draw tourists to the region?
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2700 BCE
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How many miles of Roman Roads were created during their reign?
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50,000 miles
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What was relevant about how Romans built their roads?
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They made straight roads to get from point to point
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Why did the Romans need roads?
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Increase their wealth Oversee the empire Value of leisure Desire to travel
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The Dark Ages 500 CE-1450
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Fall of the Roman Empire Holy Wars ; pilgrimages Marco Polo
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Marco Polo
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traveled from China to Italy in 13th century Silk Road - trading in silk
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Holy Wars and pilgrimages
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-Most of long journeys -monasteries ; hospices
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Silk Road
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Main trading road Used by Marco Polo???
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Enlightenment
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???
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Renaissance
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-The Age of Enlightenment -Travel was educational -training of men nobility
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Grand Tour
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17th - 18th centuries
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Developments in the 18th and 19th centuries
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- Spas by the Greeks (popular during Trojan eras) -"sea bathing" -Victorian England - Seaside Resorts
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1772
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Canal barges used for passengers
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1815
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Steamboat trips were popular
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1830
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Passengers and freight on board the train from Liverpool to Manchester
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Robert Smart
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1822; Steamship excursions
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Thomas Cook
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1841; first package/group tour- day trip by train
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Thomas Bennett
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1850; first "trip organizer" for individual clients
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American Express
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1850; first traveler checks
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Railroad Expansion in the U.S.
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1826-1840
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1908
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Henry Ford's Model T
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1903
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First flight with the Wright brothers
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1926
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First passenger airlines - Varney Airlines and Western
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1959
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First transcontinental flight LA - NYC
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1970
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First transatlantic by jumbo jet - Boeing 747
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How did WWII affect tourism and travel?
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-Increase technological advancement, exposure to foreign countries and period following of prosperity, optimism, new values and democratization of travel -defined societal status
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Democratization of Travel
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???
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Where is tourism looking to go in the 21st century?
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Space tourism and space travel
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Lodging
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2014 in US $176 billion sales 40% business 60% leisure
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Occupancy Rate
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For the lodging industry - 64.4%
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Average Daily Rate
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???
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RevPAR
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Total sold revenue per number of rooms in a specific period of time ADR x Occupancy % = RevPAR Total Revenue / Total rooms available for sale = RevPAR
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By how much does the number of hotel rooms increase per year? (estimated by UNWTO)
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2.5%
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Segmentation of Lodging Industry
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Services, location, price
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Trends in Lodging
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-Chains & Franchise Affiliation -Consolidation & Acquisition
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Multibranding
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market similar products by same firm but under a different brand (DIFFERENT brands)
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Cannibalism
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(in own words) when one of the products offered by the business causes another product's sales to decrease or disappear in the same business.
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Franchise Affiliation
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franchisor gives right to distribute products, techniques and trademark for a percentage of gross monthly sales and a royalty fee
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Expanded Brand
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1 brand offers different services -one brand offering multiple services (ALL under SAME brand)
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Bed and Breakfast
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-Leisure travelers are their largest market segment -Average of 6 rooms -average room rate of $150 -occupancy rate of 43.7%
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"Word-of-mouth"
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referrals and marketing guides main marketing tool
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Timeshare Resorts
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-one of the fastest growing/most resilient sectors of the travel industry -world-wide practice (95 countries)
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North America is the ________ in timeshare market
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leader; 46% of all timeshare ownership resorts
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How much of the nations timeshare resorts are in Florida?
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23%
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How many employees does Food Service industry employ?
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13.5 million- 10% of U.S Workforce 55% female
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2016 Food Industry Sales
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$783 billion
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Segmentation of Food Services
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Type of restaurant travel food service vending ; contract institutional
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Segmentation of Food Industry
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Restaurants - specialty Travel Food Service - in hotels, motels, airports, etc. Vending and Contract Institutional Food Service - not usually considered (in nursing homes, hospitals, etc)
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Growth in Franchising in the Food industry
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-Increase in ethnic foods -increase in demand for healthier food (local, organic, etc)
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Culinary Tourism
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pursuit of unique and memorable culinary experiences of all kinds often while traveling
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National Restaurant Association (NRA)
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-60,000 members -Goals: -political action -information -promotion
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MICE
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Meetings, Incentives, Convention and Exhibitions
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Meetings
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Association Meetings Corporate Meetins
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Meeting and Convention Industry worth
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$122.3 billion a year *Moves with economy
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How much does the average convention attendee spend per day?
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$290
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How many convention centers are in the US?
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330
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CVB vs DMO
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-Convention and Visitor Bureau (CVB) -liason; assist meeting planners; promote tourism w/in the local area; source of information for visitors -Destination Marketing Organization (DMO) -???
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70 % of the worlds lodging is located in
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North America and Europe
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World hotel room inventory grew
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2.5% yearly
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Air travel dominates long distance trips, cars dominate________.
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shorter distance trips
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Concerns of Transportation
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Congestion Safety/Security Environment Seasonality
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Modes of Transportation
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Airline Motor coach Cars/Automobiles Cruise Lines
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Airlines carry over ______________ passengers per year WORLDWIDE
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2.4 billion
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Deregulation of Airlines 1978
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-Increase in Budget Airlines or Low Cost Carriers (LCC) -30% or airlines in US -Ex. Southwest Airlines
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Trends in Airline Industry
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Consolidation - Airline Alliances Monopoly More taxes Code Sharing Increased # of Flights
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Advantages/Disadvantages of Air Travel
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-Efficiency, Speed, and Time -Less environmentally friendly, fear of flying, lack of geographical accessibility, time waste (delays), and security concerns
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Rail industry usage peaked in
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1920s
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Rail Industry Advantages
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-energy-efficiency, faster than car, eliminate air-travel troubles.
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2015 Amtrak carried _______________ passengers
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30.8 million
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Buses carry about ______ passengers per year
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752 million
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Advantages of Motorcoach
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cheap ; easy access
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Who rides inter city motor coaches?
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lower income groups- students and elederly
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What is the primary method of transportation?
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The Automobile
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Congestion
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-Since 1969 the number of cars has risen by 144% -The number of drivers increased by 72%
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How many people in the US use recreation vehicles(RVs)?
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over 30 million
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The cruise industry is the ____________ growing segment of the travel industry
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fastest; growth rate of 8%
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Trends in Cruise Industry
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size of ships is increasing, number of passengers is increasing, facilities on board are getting more varied, and alternative cruises are emerging (river cruise, private cruise) -size of ships, # of passengers, and facilities on board
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Challenges of the Cruise Industry
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-growing awareness -inaccurate price perceptions
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New Urbanism
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trying to go back to old style of community/small community within big city
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Early Florida
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primary industry- citrus fruit and timber Jacksonville - most important city very rural -People from the North visit to escape the snow
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Ledyard Bill
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noted that there was not much there in FL 1860 -low land, swampy, rural, etc.
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Henry Morrison Flagler
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-shaped the foundation for Florida's tourism industry -Standard Oil Company -Pre-Disney of his time
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What did Flagler do?
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-Rebuilt railroads -Built hotels -continued moving South -Goal: get to the Keys
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What is the world's largest hotel?
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The Royal Poinciana
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Flagler's Legacy
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- Railroad - infrastructure and industry - Hotels-tourism for upper class
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Democratization
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change in popularity of something based on social class
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Attractions
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natural and manufactured are major reason people travel -least amount of time during excursion
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Attractions Industry in US generates approx $_______ in annual revenues
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$11.5 billion
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Cultural Attractions
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historical, architectural, industrial
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Natural Attractions
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landscape, seascape, park, flora, fauna
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Events
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events, festivals, religious, sport, trade
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Recreation
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golf, hiking, biking, snow
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Entertainment
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theme parks, amusement, casino, cinema, shopping
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Theme Parks
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primarily privately owned rapid growth rate since 1955
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Walt Disney World
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largest theme park in the world, dominates industry
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Disney Parks
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1- Magic Kingdom 2- Epcot 3- Hollywood Studios 4- Animal Kingdom
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Animal Kingdom
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holds 2000 animals across 300 species
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Auxiliary Attraction
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disney world sports complex, disney water parks
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International Association of Amusement Parks & Attractions
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IAAPA 5000 members in 99 countries standardization of management and services conducts research and training sessions
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Future of amusement parks
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Dubailand (known for architecture) most ambitious entertainment project
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How many visitors did Animal Kingdom host in 2015?
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10.9 million - 3rd most popular park in the world
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Influence of Disney
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change concept of theme park by making it divided by themes - shows, rides, restaurants, shops
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Casino Capital of World
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Las Vegas
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Gaming Industry is worth
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$92.3 billion
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1993 (Gambling)
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more Americans visited casinos than major league ballparks
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Diff. Gaming Centers in US
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Las Vegas, Atlantic City, Native American Indian Reservation
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Recreation
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primarily outdoor rec/adventure tourism
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How much annual expenditures does recreation generate?
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$646 billion
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How many direct American jobs does recreation generate?
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6.1 million direct jobs
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National Parks
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-Mandate conservation and recreation -305 million visits
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Conservation vs. Recreation vs. Preservation
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-Conservation- to protect for future generations -Recreation- to use for leisure (contradicts) -Preservation- both; designated areas; systematic management
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Trends in Parks
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-climate change -animals for entertainment -focus on conservation and education
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20 parks count for _______% of total visits
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43.9%
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Top Parks in the nation (based on # of visits)
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#1. Blue Ridge Parkway (15+ visitors) #2. Golden Gate National Recreation Area
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Recreation represents $_____ in annual expenditures
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$646 billion
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Flagler's first visits to Florida
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1878 then 1883 "Land of almost unlimited possibility"
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Ponce De Leon Hotel
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St. Augustine 1888 1000 guests electric lights
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Name of Flagler Properties in St. Augustine
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Ponce De Leon Hotel Alcazar Hotel Cordova Royal Poinciana Palm Beach Inn
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Flagler and the Railroad
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purchased and rebuilt railroad from Jacksonville to St. Augustine. Would continue to build railroads through Florida going south
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1896 (Flagler)
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First train in Miami
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1897 (Flagler)
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opened the Royal Palm Hotel
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1912 (Flagler)
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First train in Key West
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Flagler's Railroad Legacy
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infrastructure and industry
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Flagler's Hotel Legacy
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increased tourism, changed image of Florida
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Entertainment and Festivals
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-live music -theater -sports events -festivals -shopping
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Live Music
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Nashville, TN Ex. Burning Man
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Theater
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Broadway, Las Vegas, blah blah
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Sports Events
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Mega Events - Olympics and the FIFA Major Events - PGA Tournaments Local Sports Events - Amateur events
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Festivals
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-Appeal to broad audience -Often for locals -Volunteers are KEY to success -Showcase local culture -Enhance economic well-being -Spread tourism seasonally
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Shopping
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-*Biggest in FL -major reason for vacation -Outlet Malls- usually next to other attractions -Souvenirs and Gift Shops (locally manufactured)
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Tourism
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the processes, activities, and outcomes arising from the relationships and interactions among tourists, tourism suppliers, host gov, and host communities and surround environment that are involved in the attracting and hosting of visitors
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Inbound tourism
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visit to a country by nonresidents
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Outbound Tourism
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visits by residents to another country
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Internal Tourism
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visits within 1 country of residence
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Domestic Tourism
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residents visit their own country
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National Tourism
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internal tourism and outbound tourism
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traveler
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any person on a trip between 2+ countries or 2+ localities within their country of residence
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visitors
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travelers that engage in tourism
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international visitors
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travel for a time no longer than 12 months to another country
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same day visitors
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do not spend the night @ a destination
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tourists
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visitors who stay for at least one night
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U.S defined tourist as traveling ____ miles in 1973
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50 or more
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Operating Sectors of Tourism
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1. Accomodation 2. Food Service 3. Attractions 4. Events 5. Adventure ; Outdoor Rec 6. Trade
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Planning, Development, Promotion and Catalyst Organizations
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visionaries, policy makers, strategic planners, individuals, groups that "make the right things happen"
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Destination Management Organization
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responsible for providing the insight and leadership necessary to envisage and bring policies/plans to reality
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