TX-Principles of Business/ Marketing and Finance B

Flashcard maker : Lily Taylor
When a potential customer becomes serious about the purchase and is likely to buy the product, the customer becomes a ___________.
A.
Sales prospect
B.
Retained customer
C.
Cross seller
D.
Sales quota
a
Which selling method is most likely to irritate potential customers?
A.
Running a trade fair booth
B.
Cold calling
C.
Running a flea market booth
D.
Telemarketing to people who are interested in the product
b
What is a price ceiling?
A.
The maximum price the government allows sellers to charge for a product
B.
A form of price skimming that allows companies to set prices as high as they want
C.
The minimum wage the government requires that companies pay employees for hourly work
D.
A penetration pricing strategy
a
A sales person who convinces a customer to buy a more expensive product than the customer originally intended is using what sales technique?
A.
Sales lead generation
B.
Cross selling
C.
Upselling
D.
Retention
c
Which of the following is an example of a psychological pricing strategy?
A.
Promotional pricing
B.
Odd pricing
C.
Product line pricing
D.
Unit pricing
b
If a company has good customer retention, that means it has what?
A.
CRM software
B.
New sales leads
C.
Repeat customers
D.
High sales commissions
c
1 2 5 6 7 8 9 10
Which of the following is an example of a variable cost?
A.
Hourly labor
B.
Interest on a loan
C.
Insurance
D.
Rent for an office
a
What is a clientele?
A.
A list of benefits a product provides for customers
B.
A team of employees who promote customer retention
C.
An individual customer who is unhappy with the company’s product
D.
A collection of customers who purchase and use a company’s product
d
What is a sales lead?
A.
An employee on the customer service team who deals with existing customers
B.
A sales person who works on a residual commission structure
C.
An expert in Maslow’s hierarchy of needs
D.
A potential customer who has shown interest in the company’s product
d
Price skimming works best for which type of product?
A.
Products that haven’t been advertised much
B.
Inexpensive products with many competitors
C.
Products with elastic demand
D.
High-end products with unique features
d
Which of the following employees is most at risk of repetitive strain injury?
A.
A shipping employee who performs the same lifting motion over and over
B.
An administrative employee who keeps frequently used objects nearby
C.
A sales person who stands up and changes positions frequently
D.
An accounting employee whose feet rest on the floor
a
Which of the following is an example of inventory at a company?
A.
A scooter that has been purchased at a store by a customer
B.
An employee who provides technical expertise
C.
Fancy dishes and silverware used at a restaurant
D.
A list of products that a hardware store wants to order
c
A __________ is what customers expect they will get by purchasing a product.
A.
Brand promise
B.
A tagline
C.
Warranty
D.
Service mindset
a
Which type of unethical activity is sometimes caused by channel management?
A.
Price fixing
B.
Unfair discrimination
C.
Network marketing
D.
Cold calling
b
If a harmful substance is used in a workplace, the company must provide what informational document to employees?
A.
Material safety data sheet
B.
Ergonomics checklist
C.
Guarantee
D.
Warranty
a
Which two terms are used for specific promises a company makes about the performance of its product?
A.
Certifications and awards
B.
Guarantees and warranties
C.
Brand promise and tagline
D.
Grades and standards
b
Which of the following is a sign that you are listening to headphones too loudly?
A.
You can hear all the words in the song you’re listening to.
B.
Someone else wants to borrow your headphones.
C.
Someone else can hear what you’re listening to through your headphones.
D.
You can hear someone else when they are talking to you.
c
Which buying method can save money but means you must have trust in the reliability of your supplier?
A.
Economic order quantity
B.
Fixed order
C.
Last in first out
D.
Just in time
d
Which of the following actions may cause electrical shock?
A.
Using a computer that has been opened for maintenance
B.
Using wires that have a protective layer around them
C.
Using a mouse and keyboard at the same time
D.
Unplugging an electronic device before opening it
a
Which visual merchandising strategy can help you demonstrate how products can be combined?
A.
Props
B.
Packaging
C.
Platforms
D.
Displays
d
Clear, accurate writing is a way for you to show what quality?
A.
Collaboration
B.
Initiative
C.
Professionalism
D.
Emotional intelligence
c
What is etiquette?
A.
The amount of work an employee completes in a specific amount of time
B.
A person’s feelings and outlook about something
C.
A collection of standards that define proper social behavior in a specific community
D.
The end result of an employee’s work behavior
c
A manager who involves members of the team in decisions is using which management style?
A.
Authoritarian
B.
Hands-off
C.
Participative
D.
Autocratic
c
What is a prejudice?
A.
An oversimplified or inaccurate assumption shared by a group of people
B.
A situation in which an employee can take unfair advantage of his or her position in the company
C.
When a person is treated unfairly and worse than others
D.
A judgment or opinion made before becoming fully informed about a topic
d
Which of the following things could a company do to encourage innovation?
A.
Limit collaboration between employees
B.
Encourage stereotyping and discrimination
C.
Reward employees who show creativity and who lead positive changes
D.
Pay a higher salary to employees who are assertive
c
Which of the following roles is the active head of the company?
A.
COO
B.
CEO
C.
CFO
D.
President
b
Which of the following nonverbal signals is most likely to show confidence?
A.
Slouching
B.
Sarcasm
C.
Eye contact
D.
Sitting far apart from other people
c
Which of the following is a student association that can help you build leadership skills?
A.
MSDS
B.
DECA
C.
FDA
D.
FTC
b
A person who can imagine the experience of someone else’s emotions has what ability?
A.
Discipline
B.
Empathy
C.
Optimism
D.
Motivation
b
___________ is a collection of attitudes, values, and behaviors shared by a group of people.
A.
Negotiation
B.
Nonverbal communication
C.
Sarcasm
D.
Culture
d
To help ensure that you make a good impression, what should you send to a potential employer after the interview?
A.
School transcripts
B.
Resume
C.
Follow-up letter
D.
Cover letter
c
Which of the following types of work would a company be most likely to perform through outsourcing?
A.
Long-term work that requires close supervision
B.
A consistent, predictable amount of work
C.
Important tasks that the company wants control over
D.
Specialized work that doesn’t require much supervision
d
To move toward a personal vision, what smaller steps should you take?
A.
Set smaller, more specific goals.
B.
Participate in many internships.
C.
Change your lifestyle.
D.
Switch your personal vision frequently.
a
Which question is most likely to be illegal in an interview?
A.
What companies have you worked for?
B.
Do you plan to have children in the future?
C.
Do you have a list of references?
D.
What are your biggest strengths and weaknesses?
b
Which document describes a worker’s employment experience, strengths, skills, education, and other qualifications?
A.
Resume
B.
Cover letter
C.
Referral
D.
Reference
a
A goal that you want to achieve by next year is which type of goal?
A.
Short-term
B.
Intermediate
C.
Long-term
D.
Lifestyle
a
Why should an employer have employees sign a copy of the company’s personnel policy?
A.
To get an official copy of the employee’s signature
B.
So that the company knows how much money to withhold from payroll
C.
So it’s easier to hold employees accountable for following the policies
D.
To encourage employees to discuss the policies with each other
c
What is the section of a local newspaper that includes job advertisements usually called?
A.
Head hunters
B.
Classifieds
C.
Referrals
D.
Professional development
b
Which document is necessary for nearly everyone who applies for a job?
A.
School transcript
B.
Referral
C.
Resume
D.
Work sample
c
A full-time job usually means you will work how many hours per week?
A.
20
B.
35
C.
40
D.
55
c
Which of the following tools is most helpful in finding information on the web?
A.
Internet service provider
B.
Printer
C.
URL
D.
Search engine
d
How can you stop inappropriate text and pictures from appearing in search results?
A.
Use keywords.
B.
Change filtering settings.
C.
Click sponsored links.
D.
Add bookmarks.
b
What is the Internet?
A.
A collection of computers that are linked together
B.
A collection of linked documents called web pages
C.
A way of sending messages electronically
D.
Related web pages that are grouped together
a
Buying and selling products online is called ____________.
A.
Information systems
B.
Browsing the web
C.
E-commerce
D.
E-mailing
c
When you’re finished using your Google account, what should you do to help keep your information secure?
A.
Reset your password.
B.
Create a new username.
C.
Send an e-mail.
D.
Sign out.
d
Which domain suffix is most frequently used by businesses?
A.
.com
B.
.edu
C.
.gov
D.
.org
a
Which citation style did you learn to use in this course?
A.
American Psychological Association style
B.
Chicago Manual style
C.
Modern Language Association style
D.
Library Association style
c
If you write a report that uses information you found in a magazine article, what should you include in the report?
A.
A list of vocabulary terms introduced by the article
B.
The keywords you used to find the magazine article
C.
The amount of time you spent reading the article
D.
A citation of the magazine article
d
In Google search results, how are organic links different from sponsored links?
A.
Organic links are never dead links, but sponsored links are often dead.
B.
You have to pay money to visit an organic link, but you don’t have to pay to visit a sponsored link.
C.
Organic links are usually not relevant to what you are looking for, but sponsored links always are relevant.
D.
Organic links go to websites that didn’t pay Google to display them. Sponsored links go to sites that paid Google to display them.
d
Which of the following is the best time to use the Bcc address field?
A.
When you are asking a potential employer a question
B.
When you are telling another student when they need to complete a task
C.
When you want to inform the teacher on an e-mail so that all recipients know the teacher saw it
D.
When you are sending a group invitation and want to keep their addresses private from each other
d
When should you use capitalization?
A.
For all nouns in a sentence
B.
At the end of a sentence and in the footer
C.
At the beginning of a sentence and for proper nouns
D.
For verbs and nouns in a sentence
c
When you add text in the footer of a Writer document, where will that text appear?
A.
On the even numbered pages
B.
On every page in the document
C.
On the first page only
D.
On the last page only
b
Why should you check the spelling by reading a document even if you used Writer’s Spell Check feature?
A.
The Spell Check dictionary is usually out of date.
B.
Spell Check won’t recognize mistakes you’ve made when you misspell a word in a way that makes another word.
C.
Spell Check only checks the first half of a document, so you have to check the rest yourself.
D.
The Spell Check suggestions are always wrong.
b
Times New Roman, Arial, and Helvetica are examples of what?
A.
Fonts
B.
Styles
C.
Orientations
D.
Margins
a
Which text style makes the text look slanted?
A.
Bold
B.
Capitalization
C.
Footer
D.
Italic
d
Which of the following sentences uses correct punctuation?
A.
I am a good communicator, and I am a strong team member.
B.
I communicate well, I am a strong team member.
C.
I am a good fit for the job, I have the right experience.
D.
I have excellent telephone skills, I am detail oriented.
a
What type of spacing should you use for a cover letter?
A.
Single spacing
B.
Double spacing
C.
Triple spacing
D.
Half spacing
a
How long should a cover letter be?
A.
Less than one page
B.
Two pages
C.
Three pages
D.
More than four pages
a
What is word processing?
A.
Citing sources for documents you found on the web
B.
Typing text into a web browser
C.
Proofreading a document
D.
Creating and changing documents with text in them
d
In the heading of a cover letter, which of the following formats should be used for the date?
A.
11/10/15
B.
Nov. 10, 2015
C.
November 10, 2015
D.
11.10.15
c
The way that text and images are arranged on a slide is called _________.
A.
Layout
B.
Background
C.
Style
D.
Charting
a
If you use a work without the creator’s permission, you could be breaking what law?
A.
Image law
B.
Web law
C.
Copyright law
D.
Citation law
c
When you plan a presentation, how should you make sure you stay on track as you talk?
A.
Make a list of general topics and points you want to cover.
B.
Write out every word of the presentation on notecards.
C.
Memorize every word of the presentation in your head.
D.
Have the audience tell you what else you need to talk about.
a
When text is indented in an outline, what does that usually mean?
A.
The indented text is not very important.
B.
The viewer should ignore the indented text.
C.
The speaker should spend more time talking about the indented text.
D.
The indented text supports the main idea above it.
d
Which of the following design tips can help make a presentation clear and effective?
A.
Including large blocks of text
B.
Using all capital letters
C.
Using a large font
D.
Switching the slide background often
c
Each screen in an Impress presentation is called a _________.
A.
Page
B.
Transition
C.
Layout
D.
Slide
d
Which of the following tips can help you engage the audience as you speak?
A.
Budgeting time
B.
Using notecards
C.
Speaking quietly
D.
Eye contact
d
Which of the following tips can help make your presentation professional?
A.
Using simple transitions and slide backgrounds
B.
Changing the slide background on each slide for variety
C.
Including loud music in the presentation
D.
Using a different complicated transition between each pair of slides
a
When you are choosing an image for a presentation, which of the following is the most important consideration?
A.
The image is colorful so it stands out.
B.
The image is relevant to the topic of the slide.
C.
The image was found in a Google image search.
D.
The image distracts the audience from what the speaker is saying.
b
How does an informal outline usually organize information?
A.
With letters
B.
With bullet points
C.
With numbers
D.
With roman numerals
b
What is a transition?
A.
An animation that happens on a single slide
B.
An outline format that uses roman numerals
C.
An image file imported to a title slide
D.
An effect that happens between slides
d
Which image format is good for compressing large, complex images like photos into smaller file sizes?
A.
GIF
B.
JPEG
C.
ODG
D.
DRAW
b
In an MLA style citation for an image, what information should be listed first?
A.
The name of the creator
B.
The title of the image
C.
The name of the website where you found the image
D.
The words Online image
a
Which of the following is most likely to distract viewers?
A.
Using a large font
B.
Changing the slide background and transitions on every slide
C.
Including graphics and charts to illustrate the points you are making
D.
Breaking up text into small chunks
b
___________ is a way of saving a file so it can be used by a different program.
A.
Selecting
B.
Exporting
C.
Citing
D.
Formatting
b
When you first start planning a special event, what do you need to figure out?
A.
The number of flyers to print
B.
The goal of the event
C.
The number of employees who will help plan the event
D.
The list of attendees for the event
b
In Calc, a mathematical equation is called a ____________.
A.
Calculation
B.
Symbol
C.
Formula
D.
Cell name
c
In a database table, which field stores the unique identifying piece of data for a record?
A.
The Tasks panel
B.
The Table Wizard
C.
The report
D.
The primary key
d
Which part of a database is organized most like a spreadsheet, with rows and columns?
A.
A form
B.
A report
C.
A table
D.
A field
c
How is Google Drive more collaborative than OpenOffice.org software?
A.
Google Drive files are easier to e-mail to other people using Gmail.
B.
It’s easy for multiple users to make changes to the same Google Drive documents at one time.
C.
Changes to Google Drive documents are automatically reported to an employee’s boss.
D.
It’s more likely that people will cite their sources in a Google Drive document.
b
If you wanted to find and display a collection of data from a table on a regular weekly basis, what method would you be most likely to use?
A.
A form
B.
A field
C.
A query
D.
A report
d
If you wanted to ask a database a one-time question, what method would you be most likely to use?
A.
A query
B.
A report
C.
A field
D.
A form
a
In a spreadsheet, what is the rectangular space where a row meets a column?
A.
A formula
B.
A function
C.
A calculation
D.
A cell
d
Which of the following is an internal event?
A.
An indoor company-sponsored concert that’s open to the public
B.
A store sale
C.
A company picnic for employees
D.
A limited time coupon mailed to potential customers
c
In Calc, what does the * symbol mean?
A.
Divide by
B.
Multiply by
C.
Subtract
D.
Calculate these numbers first
b
When you are creating a database table, you need to create a separate ________ for each specific piece of data in a record.
A.
Query
B.
Cell
C.
Field
D.
Form
c
In a spreadsheet, what is a line of data organized vertically, from top to bottom?
A.
A row
B.
A column
C.
A table
D.
A cell
b
In a database table, each record is usually displayed on its own separate _________.
A.
Column
B.
Field
C.
Row
D.
Cell
c

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