Theories Test: 4 – Flashcards
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Why does McLuhan contend that media environments are "invisible"?
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We are so immersed we don't notice them.
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According to McLuhan, the phonetic alphabet inspired?
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Linear thinking
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McLuhan believed that the course of history was determined by changes in?
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Modes of communication
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"The medium is the message" suggests that?
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The channel is more influential than the content it carries.
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T or F: The phonetic alphabet transformed the world into a global village?
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False
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T or F: McLuhan was widely accepted academically, but failed to connect with popular thinking.
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False
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T or F: McLuhan held that we should focus attention on the everyday uses of technology.
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True
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Outline the principal characteristics of the five "ages" featured in McLuhan's history of humanity.
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- 1st: Tribal Age -2nd: Literacy Age -3rd: Print Age -4th: Electric Age1850-1990 -5th: Digital Age 1990-today
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Hall maintains that he wants to?
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Unmask the power imbalances in society
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Hall's main concern with corporate control of mass communication is that it
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Prevents many stories from being told
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Which of the following terms best describes the mental frameworks that social groups use make sense of the way that society works?
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Ideology
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T or F: Critical cultural scholars are dedicated to empowering those who are marginalized in society
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True
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T or F: Hall claims that survey research can be useful in explaining the power of media corporations over consumers.
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False
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T or F: Hall places less emphasis on rationality and more emphasis on resistance.
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True
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The overt expression or serious threat of physical force as part of a plot is called:
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Dramatic Violence
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Which of the following is not considered violent using Gerbner's index plan?
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Verbal Abuse
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To be defined as a heavy viewer, one must watch at least?
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Four hours of television a day
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Gerbner found that?
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Over half of prime-time programs contain violence.
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The term that describes the process of blurring, blending, and bending the opinions of heavy television viewers is?
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Mainstreaming
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T or F: Both light and heavy viewers overestimate the possibility that they will be the victims of violence in the near future.
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True
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According to Gerbner, which characters are most at risk in televised dramas? What are the consequences of his findings?
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Older people, children, african americans, latinos.
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Researchers who "map out" social discourses are called?
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ethnographers
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Pacanowsky argues that culture is not something an organization has, but
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is something an organization is.
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The interviewing layers of common meaning that underline what particular people say and do are referred to as
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Thick description
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Deetz' critical communication theory seeks?
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to balance corporate and human interests
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Above all else, managerialism prizes?
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control
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Through the process of consent, employees of a corporation ?
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Accomplish he interests of management in the faculty attempt to fulfill their own interests
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The enhance stakeholder participation, Deetz recommends that?
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Quality information must be widely distributed.
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The process through which a corporation suppresses potential conflict is called ?
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Discursive Closure
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T or F: Through the process of consent, most employees are richly rewarded for their loyalty.
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False
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Semiotics is concerned with anything...
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That can stand for something else.
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Barthers labeled the ideological baggage that signs can carry as ?
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Connotation
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A sign is?
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Both a signifier and a signified
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In Barthes' view, mythic signs typically?
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Reinforce the dominant values of there culture
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The basic unit of analysis for SCT is a ?
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Fantasy Theme
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Ernest Bormann's symbolic convergence theory has?
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Interpretive roots and Objective roots
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Fantasy themes are expressed in the form of?
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Metaphors, jokes, and stories
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According to Bormann, what is the relationship between fantasies and the development of a group's shared identity or consciousness?
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Sharing fantasies causes the transformation
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Rhetorical visions...
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Catch on with large groups of people
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Which of the following components is NOT a feature of a rhetorical vision?
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Interpretive schemes
