The store of Wal-Mart Essay Example

Wendy's remain strong competitors each with their own advantages. At present, Wendy's generates the most revenue while McDonald's comes in second place and Burger King in third.

McDonalds Corporation should work on enhancing their revenue stream and expanding to boost their earnings. Nevertheless, they confront the danger of sudden fluctuations in exchange rates due to variations in the economy. Such fluctuations have the potential to diminish the income produced from their overseas activities, putting their shareholders in jeopardy. In such a scenario, investors might panic and withdraw their investments, leaving the company with insufficient funds for functioning.

Discussing the strategic choices of McDonalds, their international expansion in the 1990s was beneficial for their sustained operations in international branches. Despite potential competition and market forces, the expansion brought benefits that made it worthwhile for the company. McDonalds must continue to sustain growth and success in the international market.

McDonald's aims to update their store interiors in a way that reflects and caters to the lifestyle and preferences of their customers. This approach fosters brand loyalty, making patrons feel appreciated when visiting McDonald's establishments. Such commitment to innovation keeps customers satisfied and ensures repeat business for McDonald's.

McDonald's has implemented a 24-hour operation to expand their customer base, however this can only be applied in urban areas or locations where people are active at night. This indicates a change in the company's marketing approach. In contrast, Wal-Mart holds the position of being the largest retail store worldwide and is the primary retail entity in terms of revenue and sales volume within the US market.

Bianco, Der Hovanesian, Young, ; Gogo (2007) state that Wal-Mart is confronted with challenges of decreased

growth and profits resulting from market forces. To surmount these hurdles, both Wal-Mart and McDonald's have adopted a strategy for operational expansion by extending their international store network. In following the example set by McDonald's, Wal-Mart has made significant efforts to establish new stores in several countries as a means of achieving economies of scale and augmenting sales. Additionally, both companies have remodelled their store interiors to cater to the preferences of their intended customer base.

In 2005, ICSC.org announced that Wal-Mart had begun a store transformation plan to attract more customers in rural areas. This included opening new stores and making changes to signage, flooring, and shelves. McDonald's may see similar growth as they launch expansion initiatives and make changes to their stores. This could lead to positive results due to the similarities between the two companies.The article "McDonalds 24/7" by Arndt (2007) discusses how the popular fast-food company's emphasis on serving food outside of traditional meal times has contributed to its success. The piece was published in Business Week and is dated February 05, 2007, in New York. This information is presented within a paragraph with for formatting.

, Issue 4020; page 64, features work by A. Bianco, B., Der Hovanesian M., and Young L.

The source of the information is a Business Week article titled "Wal-Mart's Midlife Crisis" by authors Miguel & Gogoi, published on April 30, 2007. The article describes Wal-Mart's declining growth, increasing competition, and lack of an easy fix. The citation includes the issue number (4032) and page number (46) in New York. The text is contained within HTML paragraph tags.The article "MICKEY DS MAKEOVER" by Gogoi, P., Arndt, M., and

Moiduddin, A. was published in Business Week in 2006.

On May 15th, 2006, Issue 3984 of ICSC.org was published on page 42, with a focus on New York. The source of the information is attributed to the year 2005.

The website http://www.icsc.org/ reported on December 3, 2007 that Wal-Mart had implemented a fresh approach to merchandising.