The Event Industry - Flashcards

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A meeting planner registers guests.

answer

True

question

The industry encompassing meetings, conventions, expositions, and incentives contributed more than $82.8 billion to the U.S. economy, making it the twenty-second largest contributor to the gross domestic product of the United States.

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True

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A(n) _________ is a display of products without the intent of sale.

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1. Exposition 2. Trade Show 3. Tradeshow 4. Exhibition

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Which of the following is not a type of meeting planner?

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Marketing

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Small group sessions, panels, workshops, or presentations, offered concurrently within the meeting and formed to focus on specific subjects, are commonly referred to as:

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Break-out Sessions

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Men outnumber women in the meeting planning profession.

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False

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3 Types of transportation:

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Air, ground, & Water

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Not a type of transportation:

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Natural

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Those people who plan and organize gatherings

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Meeting Planner

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A display of products and/or services is an:

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Exhibition & Exposition

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Gathering that involves a group of advanced students who study under an expert or professional?

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Seminar

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During the AIBTM video, which representative first said that we are living in a transformational age, and that we are learning as we go along.

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The PCMA Rep

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From the AIBTM video, the PCMA speaker mentioned that legacies are created from:

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Events

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During the AIBTM meeting, which representative said that generational differences are a big deal in how the industry will change.

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The AIBTM Rep

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During the AIBTM video, the educator mentioned that which organization has taking some major steps to go into crisis management, especially with regard to ethical concerns?

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CIC

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During the AIBTM video, it was mentioned that data collection is no longer a necessity for planning meetings.

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False

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Organizations of persons having a common interest, such as professional, industry, education, scientific, or social, are:

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Associations

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Conventions can be held anywhere there is space.

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True

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A meeting of experts in specific fields where topics are discussed and recommendations are offered is the APEX definition of:

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Symposium

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meeting of a number of experts in a particular field, at which papers are presented and discussed by specialists on particular subjects with a view to making recommendations concerning the problems under discussion.

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The APEX definition of a symposium

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Corporate groups tend to meet over the weekend, annually.

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False

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What type of association meeting is usually the smallest?

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Board

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Which type of meeting is considered a reward for their top performers?

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Incentive

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What does "SMERF" stand for?

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Social, Military, Educational, Religious, & Fraternal

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The number-one reason attendees voluntarily go to events is for networking.

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True

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3 types of corporate gathering:

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Board meeting, management meeting, training meeting

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3 specific services that DMOs provide to meeting professionals:

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Providing housing services for meeting delegates, assisting with on-site logistics registration, and providing speakers & local educational opportunities

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DMOs are synonymous with Convention and Visitor's Bureaus (CVBs).

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True

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A DMO is supported by: (3)

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Transient room tax, private memberships, & government budget allocations

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A DMC is basically a DMO with more extensive credentials.

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False

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Meeting planners can both access their organizations' post-convention history and receive reports via DMAI's Meeting Information Network (MINT) database.

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True

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In order to represent all of their members, DMOs use a _________ process.

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Leads

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DMOs keep track of what information concerning hotels? (3)

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Room counts, other meetings coming to the area, & hotel meeting space data

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Certificate programs that DMAI provides to meeting professionals. (3)

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CDME, PDM, & DMAP

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3 reasons why DMOs are valuable to a meeting planner:

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They offer unbiased information about a destination's services and facilities, they do not charge for most of their services, & they are a one-stop shop for local tourism interests

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In the United States, if a DMO is involved with a meeting, all pricing discussions must take place between:

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The meeting manager & the prospective property

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If the room is rectangular, put presenter on the short side of the room.

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False

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The complete meeting package offered in a conference center would include the following: guest rooms, meeting space & services, refreshments & 2-3 meals.

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True

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The _______ has developed a specific set of guidelines as to what constitutes a conference center.

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IACC

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For the most part, ____________ are small, well-appointed facilities specifically designed to enhance classroom-style learning.

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Conference Centers

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Most convention centers are owned by:

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Government entities

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Convention centers are generally operated by:

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Public & private corporations

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A utilitarian space designed more for its ability to withstand the abuse of heavy tradeshow traffic than for its beauty is called a(n):

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Exhibition Hall

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When choosing a convention center to host your event, you must what consider 3 things:

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1. Are function areas located close to exhibit area & flexible to accommodate event agenda? 2. How does the facility price space & services? 3. What are labor costs/clean-up fees?

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Type of hotels that provide extensive & flexible space to accommodate exhibits, general sessions, breakout rooms & small meetings?

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Full service

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What is a cruise ships greatest strengths, and also one of its greatest weaknesses as a meeting facility?

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Isolation of the Venue

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Tradeshows are ideal for introducing new products or concepts.

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True

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A(n) ___________ is based on a 10' ´ 10' grid with the smallest allowable exhibit being that size.

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Standard Booth

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Which of the following usually has the biggest effect on attendance?

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Location

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Cost per tradeshow lead means to divide your total show expenditure by the number of leads gathered.

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True

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Where did trade shows begin?

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Europe

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The general service contractor is hired by the _________ to handle general duties necessary to produce the show on-site.

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Show Manager

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What is the largest exhibition facility in the United States today?

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McCormick Place

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What is a typical business-to-business event?

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Tradeshow

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Which booth type is made up of four or more standard booths back to back with aisles on three sides?

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Peninsula

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What is the most common form of marketing an exhibition?

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Trade publication ad

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Transportation of materials, booths, exhibits, and so on along with their temporary storage in the host city is:

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Drayage & warehousing

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Specialty service contractors deal with a specific area of show production while the GSC tends to be broad and generic.

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True

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The General Service Contractor is hired by the owner of the company that is in the show to handle the general duties necessary to produce the Show on site.

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True

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Disassembling booths and packing them into crates and onto trucks is called:

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Teardown/Strike

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3 tasks associated with service contractors:

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Laying out floor plans, assigning booth space, & supervising move out

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How is an EAC different from the normal general service contractor?

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EAC's change locations with the company and set up their booth

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The company that is appointed by the exhibitor is the:

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Exhibition appointed contractor

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The process for hiring service contractors is through a GSC.

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False

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What is meant by a "right to work" state?

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Trades people are not required to be in a union

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The price for drayage is based on what?

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Destination

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Field staff includes what 3 things?

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Tour guide, hospitality staff, and meet & greet airport staff

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An extension/partner of the DMC in delivering the program:

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A DMC's suppliers

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3 things that are not segments of the DMC Signature Events?

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Associate, incentive European, and pharmaceutical & corporate

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3 DMC management companies that are hired by meeting planners to important corporate and association gatherings:

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Provide local knowledge & expertise, provide experience & resources, & provide creative design

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______ is not an example of a corporate meeting.

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Political convention

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DMCs must be legally insured for business liability as well as workers' compensation and automobile insurance.

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True

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National sales meetings, training meetings, product introductions, and dealer/customer meetings are all examples of what type of meeting?

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Corporate programs

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Incentive-based meetings and events are organized to give incentives for prospective clients to use the DMC's services.

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False

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Locating a DMC does not require:

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Extensive capital

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_______ is not a service that a DMC offers.

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Actual sleeping rooms

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Usually 16-ft buffet is considered adequate for up to 100-200 guests if double sided.

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True

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Semiformal weddings are most common for second marriages.

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False

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What part of the planning process is often forgotten when applied to meetings?

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Evaluation of the event

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A Special Event is defined as a recurring event staged for the purpose of attracting as large an audience as possible.

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False

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Religion that hosts weddings outside or in a large ballroom under a Canopy or Mundup.

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Hindu

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Which of these is not one of the six key elements involved in the cost of the event?

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Legal cost

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Orchestrating a special event takes what 3 things?

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Planning, working with volunteers, & promotion

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According to the text, cities in the Rocky Mountains need to make their profits with special events during the ski season when the most visitors are there.

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False

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The best day of the week to attract news crews is Friday because it is usually a quiet news day. Saturday and Sunday have even fewer distractions, but most stations do not have enough news crews working the weekend who can cover an event.

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True

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________ is not a compelling reason why company sponsorships are growing.

answer

Loosening of restrictions

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When planning a menu, you should use your personal preferences.

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False

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Seated guests are served by a server wearing white gloves.

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Hand Service

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The text recommends that a way to save money on food and beverage is to make receptions shorter - reducing the before dinner reception from two hours to one.

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True

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According to the food consumptions guidelines in this chapter, a light eater will eat 8 + hors d'oeuveres in a 2-hour reception with dinner following.

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False

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What is the space requirement for a comfortably crowded reception?

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7 1/2 square foot per person

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What is a well brand?

answer

House liquor

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Preplated food on a buffet table, which guests pick up:

answer

Plated buffet

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Typically, which of the following food function consists only of bread or pastry, and juice and/or coffee?

answer

Continental breakfast

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What is the name of the training for beverage service issued by the National Restaurant Association?

answer

ServSafe Alcohol Training

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High-quality, expensive liquors such as Crown Royal or Hanger One Vodka are known as:

answer

Premium brands

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Which of the following "communities of practice" is not built during a meeting/gathering?

answer

Off-site venues

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The money that comes out of the pockets of the attendees of a convention is known as:

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Direct Spending

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Which of the following is not one of the seven major divisions of the hospitality industry?

answer

Meetings

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What does the MEEC industry refer to as large gatherings with an educational and exhibit or exposition component?

answer

Conventions

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The major difference between associations and corporate gatherings is:

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Associations rarely revisit the same destination two years in a row

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Which of the following is true about meetings and gatherings?

answer

Associations are concerned about price and the attractiveness of the destination

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Which of these sectors holds more meetings than any of the others, though their meetings are smaller than the meetings of other sectors?

answer

Corporations

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Who are able to attend stockholders meetings?

answer

Those who hold shares of the company stock

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What does "EMC" stand for?

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Exhibition management company

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What is the goal of APEX?

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Allow planners to speak the same language

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The central database that DMAI provides for a DMO's use is called:

answer

MINT

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All of the following are reasons why DMOs are valuable to a meeting planner except:

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Their rates are competitive with those of other industries

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The DMAI is the world's largest resource for DMOs and stands for "Destination Management of America Incorporated."

answer

False

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Conference center connected to or contained with hotel or larger complex

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Ancillary Conference Center

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Built for corporations in-house use & can be rented by outside organizations if available

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Corporate

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Full service facility but has no guest rooms, but partners with local hotel

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Non-residential

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Full service, complete with accommodations, for hosting specialized meetings, training, seminars & located in suburbs or close to metropolitan areas

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Residential

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Full service meeting facility with recreational activities

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Resort

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Located on a campus & may be stand alone facility or use student housing & classrooms

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University

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Mergers & acquisitions can make contracting ahead of time a complicated process if a hotel changes hands.

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True

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The standard booth for most trade show floor plans in the United States are based on a 12-foot by 12-foot grid or an 8-foot by 12-foot grid.

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False

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In the 1800's, The Crystal Palace in New York was opened for the "Great Industrial Exhibition of All Nations" featuring 13,000 exhibits from all over the world and attracted more than six million attendees.

answer

False

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________________ are created by grouping standard booths together into blocks of four, nine, or larger configurations. They have aisles on four sides and can be an excellent format for a medium-size company.

answer

Island Booths

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_________are expositions that are open to the public.

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Consumer shows

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General service contractors perform which of the following tasks? (3)

answer

Hire & manage labor, Keep standing contracts with unions and trades people, and Oversee storage of crates

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The price paid for having trucks transport products, Managing the flow of trucks coming in and out, and Overseeing the storage of crates and boxes during the show

answer

Drayage

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What does EDPA stand for?

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Exhibit Display Producers Association

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Over the years, service contractors have not expanded the scope of their activities to match the growing sophistication of MEEC.

answer

False

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Which of these items is not typically considered and addressed by a DMC in the proposal stage?

answer

Length of meeting

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The basic steps in the business process before a DMC is hired include all but which of the following:

answer

Developing a proposal without the budget

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The first stage of the sales process of DMC's is to discover new business opportunities and pursue those leads.

answer

True

question

The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.

answer

False

question

Which of the following elements have a distinctive role in attracting an attendee to a special event? (3)

answer

Promotion, direct marketing, and publicity

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A statement that clearly defines the who, what, when, where, and why of an event is a:

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Vision statement

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Communicating directly with the target customer for an event that will generate a response is:

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Direct marketing

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Program planning, especially for association meetings, needs to begin only weeks befoe the actual event.

answer

False

question

Method of determining client expectations for a meeting

answer

Needs analysis

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Which of the following individuals does not need to know the goals & objectives of the event?

answer

Human resources director

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Which of the following is a variable cost? (3)

answer

Food & beverage, gifts, and name badges

question

Which of the following is not considered indirect cost?

answer

Attendee related cost

question

FAM trips must be carefully designed so that there is no sense of impropriety in the choosing of the family.

answer

False

question

When do the negotiations between the meeting planner and the sales department of a facility begin?

answer

As soon as the planner receives a written bid from the facility

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When should the site selection process begin?

answer

After the meeting objectives are developed

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Which of the following program formats is a lecture and/or dialogue, usually involving a small group of participants (10-50), led by specialist who meet to share observances or experiences on a particular subject.

answer

Seminar

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Which of the following is not a SMART objective?

answer

Meaningful

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The kitchen will always prepare 8% overage for food functions.

answer

False

question

Because of inflation, hotels should not guarantee prices more than 12 months out

answer

False

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How many hors d'oeuvres will a guest that is a light eater consume during a reception that is less than two hours with dinner following?

answer

3-4 pieces

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As a result of the Talihook Scandal:

answer

Hotels do no longer claim ignorance concerning parties on the property.

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One bar or bartender per every 100 guests is standard and recommended.

answer

True

question

Which of the following is the main reason why people to go to a seminar or convention?

answer

To renew acquaintances

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An event, not open to the public, where suppliers present goods to business buyers is a(n):

answer

Trade show

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In order to be considered a "world class city," a community must possess a(n):

answer

Exhibition center & Convention center

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Which of the following statements is true of DMOs?

answer

DMOs work with both large and small group meetings

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Both the physical (tangible) and intangible aspects

answer

Product

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How accessible the product is to the market

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Place

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Both persuasion and communication

answer

Promotion

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Room rates, food price, meeting room charges

answer

Price

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The DMAI is the only association that exclusively represents DMOs

answer

True

question

The DMAI offers meeting professionals an RFP site to seek professional assistance in planning a meeting

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True

question

What does a convention center not have?

answer

Sleeping rooms

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A smaller room near a ballroom or a section of designated ballroom

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Breakout room

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Pop-up displays are over $5,000 at the most basic level

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False

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A risk management plan does all but which of the following?

answer

Determines the potential danger a situation may cause

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Unionized labor is not an important factor in putting together an event or a tradeshow.

answer

False

question

What is causing the growth of company sponsorships?

answer

Fragmentation of media, Ability to target market segments, and Growth of diverse population segments

question

Orchestrating a special event takes all but which of the following?

answer

A CMP certification

question

An example of a hallmark event is:

answer

The olympics

question

Which of the following is not a fixed cost?

answer

Copies of materials

question

It is common to distributed the entire ESG to all of your suppliers

answer

False

question

Strategic planning needs to be completed before logistical planning

answer

True

question

Catering at a facility that has its own permanent kitchens and function rooms is:

answer

On-premise catering

The Event Industry – Flashcards

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