The Art of Public Speaking Ch. 15

question

persuasion
answer

the process of creating, reinforcing,or changing people’s beliefs or actions
question

Ethics and persuasion
answer

1. make sure goals are ethically sound 2. use ethical methods to persuade
question

Degrees of persuasion
answer

There are 7 degrees of persuasion, 3 on each side of \”neutral\” (slightly, moderately, and strongly)
question

Mental dialogue with audience
answer

mental give and take between the speaker and the audience during a speech
question

Target audience
answer

the portion of the audience that the speaker most wants to persuade
question

Types of persuasive speeches
answer

1. fact 2. value 3. policy
question

Question of fact
answer

a question about the truth or falsity of an assertion (e.g. \”persuade my audience that an earthquake will hit California within 10 years)
question

Question of value
answer

a question about the worth, rightness or morality of an idea or action (e.g. persuade my audience that capital punishment is wrong)
question

Question of policy
answer

a question about whether a specific course of action should be taken (e.g. persuade my audience that madatory certification should be required by the state every 10 years)
question

Speeches on questions of policy
answer

1. speech to gain passive agreement 2. speech to gain immediate action
question

Speech to gain passive agreement
answer

the goal is to convince the audience that a given policy is desirable without asking the audience to take action in support
question

Speech to gain passive agreement: examples
answer

1. persuade audience that there should be a stricter safety standard for amusement park rides 2. persuade audience that school districts should not allow soft-drink companies to stodk product in school vending machines.
question

Speech to gain immediate action
answer

the goal is to convince the audience to take action in support of a given policy
question

Speech to gain immediate action: examples
answer

1. persuade audience to donate time to become literacy tutors 2. persuade audience to vote in the next presidential election
question

Basic issues of policy speeches
answer

1. need 2. plan 3. practicality
question

Policy speech: need
answer

is there a serious problem or need that requires a change from current policy?
question

Policy speech: plan
answer

if there is a problem with current policy, does the speaker have a plan to solve it?
question

Policy speech: practicality
answer

1. will the speaker’s plan solve the problem? 2. will the speaker’s plan create new and more serious problems?
question

organizing speeches on question of policy
answer

1. problem-solution order 2. problem-cause-solution order 3. comparative advantage order 4. Monroe’s motivated sequence
question

Problem-solution order
answer

1. main point that exposes the problem 2. main point that proposes solution
question

Problem-cause-solution order
answer

1. main point that exposes the problem 2. main point that anaslyzes causes of problem 3. main point that presents a solution
question

Comparative advantage order
answer

each main point explains why a speaker’s solution to a problem is preferable to other potential solutions
question

Monroe’s motivated sequence
answer

a five-step sequence designed to get immediate action
question

Monroe’s five steps
answer

1. get the audience’s attention 2. show the need for change 3. provide a satisfactory solution 4. intensify desire for solution by visualizing benefits 5. urge audience to take action to support solution.

Get instant access to
all materials

Become a Member