The 8 "p’s" of Social Marketing – Flashcards
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The behavior that you are trying to change/enact
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product
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What it will cost to enact a new behavior
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price
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The physical location of where the act will take place
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place
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The ways that the new behavior can be beneficial to the individual
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promotion
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The group of individual or individuals who the new behavior will affect
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publics
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The enactment of outside help to help change the behavior
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partnerships
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The setting up of regulations to support the new behavior that we want to keep
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policy
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The budget that enacting the new behavior will take
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purse-strings
