Strategic Planning and Implementation in the market Essay Example
Strategic Planning and Implementation in the market Essay Example

Strategic Planning and Implementation in the market Essay Example

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  • Pages: 12 (3064 words)
  • Published: October 6, 2017
  • Type: Case Study
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Tesco, a leading retail merchant in the UK, has undergone significant growth. Originally starting as small Tesco express sites, their shops have now become the largest in the United Kingdom and generate approximately 86% of their sales from the UK market. They also expand their services to 12 other countries including China and Japan, offering online shopping, legal services, and information technology solutions.

To ensure smooth operations, Tesco carefully selects individuals for different managerial and operational roles. Customer satisfaction and convenience are top priorities as they strive to enhance customers' lives through exceptional service and foster strong loyalty. Regular workforce analyses are conducted to plan for future needs aligned with company growth requirements. These analyses occur on an annual basis starting from late February with additional reviews in May, August, and November if necessary. This flexible approach allows for adjustments

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based on staffing demand while remaining aligned with the company's strategic objectives.

Tesco provides a wide range of job opportunities to motivate and engage its employees. Job descriptions play a crucial role in outlining the functions, responsibilities, and job titles within the organization. Additionally, a person specification is created to outline the necessary skills and qualities required for each position. Potential applicants are provided with relevant information about the job which includes performance standards and targets.Tesco highly values customer satisfaction at every level of its organizational structure. The company ensures that individuals with the necessary skills are present at each level, especially those who directly interact with customers. Effective resource allocation and support for strategic changes are important aspects of running an operating unit. To fulfill their roles, Tesco has developed a model outlining the desired behavio

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and performance of employees. Depending on the specific procedure being used, Tesco employs various methods to recruit employees.

When it comes to internal recruitment, priority consideration is given to existing employees seeking transfer or promotion. If no suitable candidate is found internally, Tesco engages in external recruitment by advertising job opportunities online. The company typically prefers candidates interested in store-based positions and evaluates their suitability through interviews. Applicants often express their interest using online applications.

The selection process involves identifying the most qualified candidates based on their application and adherence to rules and regulations. Screening plays a crucial role in selecting the best fit for available vacancies.Tesco, one of the largest retail merchants in the UK with a worldwide workforce of 360,000 employees, conducts workforce planning to determine staffing needs at all levels. Their objective is to ensure that all functions within the organization work together effectively and to provide the necessary skills throughout their operations.

Founded in 1869, Sainsbury currently operates 502 supermarkets and stores. It is jointly owned by Sainsbury bank and Lloyds banking group, and has joint ventures with British Land Company PLC. Sainsbury's main mission is to supply customers with healthy, safe, fresh, and tasty food while combining quality products with fair rewards and responsible business practices. They face competition from various supermarkets such as Tesco, Asda, and Safeway. In the field of retail banking, Tesco serves as their main competitor.

Sainsbury aims for growth by enhancing performance within its core UK supermarket chain while also expanding into other markets. The company follows a three-stage approach in the retailing business to deliver high-quality products to customers. They have implemented policies focused on ensuring that employees

possess both skill sets and good character traits.

Additionally, Sainsbury upholds fair treatment policies for clients and provides 24-hour services as part of their commitment to customer satisfaction.Sainsbury, a company dedicated to offering healthy and delicious food choices, values quality and fairness in their business practices. They prioritize customer satisfaction by providing safe and fresh products at affordable prices. Key core values emphasized by Sainsbury include innovation, leadership, social responsibility, and fairness. The company also places high importance on integrity, community involvement, promoting good health through nutritious food choices, and creating an exceptional workplace environment while respecting the environment itself.

Additionally, Sainsbury provides employees with flexible work arrangements such as part-time and temporary strategies. They also offer leave options for personal development or caregiving responsibilities. Moreover, Sainsbury offers online services to customers through their website 'Sainsbury order online', which features a wide range of available products. Previously known as 'Sainsbury to you' and then renamed 'Sainsbury entertain you', the online service aims to further enhance customer convenience.

In January 2001, the family-run business 99p Shops opened its first shop in Holloway, London.Despite reporting a loss of ?1.14 million in January 2007, the 99p Shops state that consumers are now more conscious of where they spend their money for benefits. With an average rating of 4.5/5 for their service, the company aims to offer a wide range of products to customers. One sales strategy includes reducing prices on certain items with small quantities and selling them in bulk. They also utilize advanced sales point technology from Epson such as touch screens. Important functions performed by the company include expanding their customer base and integrating new product offerings.

Undertakings 2 Deliberate

Implementations and Recommendation Report:

FROM: Sweety Mehta
TO: Director
Date:

Introduction:
Established in January 2001 with the first shop opening in London, the 99p shops is a household stored concern that has experienced significant growth throughout the UK since then.The company quickly opened many stores and currently serves over 500,000 clients each week.Their main objective is to deliver exceptional services to customers, which has garnered positive feedback.The company possesses a computer-controlled warehouse that holds more than 3500 distinct product lines.Most of their shops are situated in the southern region of the UK, with the exception of one located in Liverpool.Despite experiencing a pre-tax loss amounting to ?1.14 million, customers remain cautious about investing in the company.To continue expanding their business, it is crucial for organizations to take several important steps. First, they should prioritize achieving desired results and establish realistic and attainable goals. Additionally, they should consider intangible aspects such as business reputation, goodwill, knowledge, and quality. It is also important to focus on increasing marketing efforts and enhancing staff morale through rewards and implementing valuable suggestions.

Another key step is to set specific time frames for all endeavors and objectives for better planning and execution. For example, the shops intend to boost gross revenues by allocating an additional 10% towards advertising. In my opinion, this move will result in a 15% increase in gross revenues.

Furthermore, offering annual salary increases based on years of service can enhance staff morale while attracting competent employees who possess excellent customer service and management skills.

To save costs, organizations should concentrate on reducing recruitment expenses by providing comprehensive training for new hires instead. This can be achieved by retraining employees who consistently fail to meet

sales targets and providing a 5% discount to customers for faulty goods.

It is crucial to have procedures in place where new salespeople cannot serve customers until they have completed their training. During their first month of service, they should be accompanied by an experienced colleague.

Lastly, most organizations need a mission statement that explains its purpose, operation, as well as long-term and short-term goals in order to ensure clear direction.There are four steps that can help address strategic challenges: Step 1: Identifying and prioritizing challenges faced by each administration. Step 2: Setting practical, measurable, and achievable objectives for each challenge. Step 3: Developing step-by-step plans to work towards these objectives. Effective planning is essential for managers to achieve their goals. Step 4: Establishing a budget by considering all relevant factors and setting clear goals for the year. Budgeting is indispensable in every organization. Budgets are formulated based on objectives and implemented through new strategies. This approach considers the financial implications and ensures appropriate allocation of resources.

Step 5 involves implementing the approved plan, which serves as a reliable roadmap for achieving objectives. All tasks and activities are conducted in alignment with set objectives to pave the way for strategic success.

Step 6 involves regularly evaluating progress to identify and address any issues or challenges that may arise, and make necessary adjustments.It is important to note that the original text had grammatical errors and lacked coherence.Theversion aims to improve clarity and readability while preserving the original content.Regularly evaluating the program is crucial in incorporating it as a key component of the execution plan.The primary objective of evaluation is to facilitate improvement, with no ultimate endpoint to this process.The achievements

gained from evaluation can be utilized to either support or enhance the current program based on new circumstances. Each activity should undergo continuous assessment to ensure appropriate action is taken and understand the impact of ongoing strategic challenges. Additionally, it is crucial for the management team to gain insights from these evaluations and acquire more information for future opportunities as this will contribute to improved administration. Furthermore, implementing a strategic plan requires careful planning and a well-defined process. Executing the strategic program involves assigning goals, tasks, budgets, deadlines, and responsible owners. Initially, there may not be significant correlation between execution and strategy; however, it may become necessary to develop plans for monitoring the progress of the program and evaluating it against the intended plan. Execution of strategic change relies on essential resources, performance indicators, immediate targets, and deadlines. A business can use its business plan as a tool to implement and achieve the strategic plan. The business plan typically focuses on specific considerations and serves as a tangible document compared to the strategic plan. By incorporating the strategic plan into the representation of the business plan, implementation and growth can be ensured. 99p shops lack widespread popularity in the retail industry and often face substantial financial losses.To assist in the growth and development strategy planning process for 99p shops, I provide recommendations to establish them as a reputable retailer in the market. The success of organizations is influenced by their core values, which will be discussed in this report.

Introduction: Founded in January 2001, 99p shops is a well-known retail concern that opened its first shop in London. It quickly expanded throughout the UK and

now has numerous stores. With over 500,000 customers giving positive feedback, it has built a strong reputation. The company's computer-controlled warehouse contains an extensive inventory of more than 3,500 products. Despite experiencing a pre-tax loss of ?1.14 million last year and having most of its stores located in the South of the UK with only one store up north in Liverpool, 99p shops have managed to attract customers. This financial setback has made clients more cautious about their investments.

The core values and mission statement of 99p shops are developed through collaboration among all staff members and the board of managers. They believe that regardless of size or mission, all nonprofit organizations should develop and communicate their organizational values and ethics. Integrity is identified as one of our organization's main core values; we strive to do what is right for our clients, community, and profession.
Open and honest communication is crucial for creating a successful environment in organizations. It is important to promptly satisfy client demands and requirements. The mission of 99p shops is to compare its performance and concerns with competitors, ensuring long-term profitability and customer satisfaction. To achieve this, experts specializing in safety, management, risk management, and other related fields are employed from markets worldwide. The values held by 99p shops play a vital role as they reflect the organization's behavior. These values include:
1) Integrity: Striving to do what is right for clients, community, and profession.
2) Exceeding Customer Expectations: Aiming not only to meet but exceed customer expectations.
3) Open Communication: Emphasizing open communication as a key procedure.
4) Timely Satisfaction: Recognizing the importance of promptly satisfying client demands.

By adhering to these core values and focusing

on their mission statement, 99p shops aim to maintain long-term profitability while ensuring customer satisfaction. They prioritize activities that enhance living standards in local communities, striving for development and excelling in all professional areas. Additionally, they actively recruit staff from diverse cultures promoting respect for local customs and fostering an environment where all staff members regardless of background or origin respect each other.Excellence is a key goal for 99p shops, as they strive for constant innovation and improvement in all their activities. In terms of ethics, it involves understanding oneself and making decisions based on moral values within the societal system. This helps establish accepted behavioral standards within the organization. Ethical rules provide guidance for determining the moral regulations and values of an organization.

Cultural factors play a significant role in global businesses like 99p shop, as they expand their market worldwide by recruiting staff from diverse cultures. This diversity represents various customs and traditions, including Muslims and Hindus from different countries. Social aspects are crucial, especially within the human resource department, where the development of staff members is prioritized to ensure excellent service to people.

Environmental issues have an impact on companies and their workers, such as food retailers who face challenges related to climate change. It is important for these businesses to be aware of these issues and provide high-quality food for society. The 99p shops actively address environmental concerns through proactive measures.

When making decisions, caution should be exercised by all organizations while prioritizing the health of customers. This principle applies to all aspects of the business because both clients and staff are essential to its success and should never be underestimated.Task 4 Vision and

Mission declaration: Introduction: Vision and mission statements are important tools that provide a clear understanding of an organization's purpose. The vision statement should align with the mission statement and set achievable goals.[/html] Surveys encompass all future plans. The vision statement establishes the organization's purpose and values for employees, guiding their actions and inspiring them to excel. On the other hand, the mission statement articulates the fundamental purpose of the organization, categorizing its goals and promoting innovative approaches for achieving them, benefiting customers. Feedback from loyal customers is vital as it sets one business apart from others in terms of long-term intent. Success involves offering cost-effective rewards to clients while delivering high-quality products that meet their needs. The mission statement is widely recognized as a leading brand for fresh and affordable food and products that promote overall health. An effective mission statement distinguishes one organization from another by highlighting the benefits it provides to clients compared to competitors. A strong mission statement guides a business and represents its core values. Quality plays a significant role in the success of an organization committed to a strong purpose.Exceptional mission statements are characterized by their clear purpose, effective communication, efficient allocation of resources, and sound decision-making abilities. A vision statement, on the other hand, describes desired results that inspire the organization and create a clear target image for future endeavors. While mission and vision statements both provide brief descriptions and indicate the desired direction for the organization, the focus of the vision statement is long-term perspectives.

For instance, 99p shops aim to become the top non-food retailer in the UK by hiring more sales and marketing staff. They may require

additional support such as advertising and promotions to achieve their goals through a dynamic program that emphasizes developing non-food products and innovative strategies.

Task 5 Objective of organisation Report
From: - Sweety Mehta
To: - Director
Date: -

Introduction:
Business aims are primarily set out to achieve targets. The organization creates programs to enable goal achievement. Stakeholder values are important objectives in business planning for development. Stakeholders refer to individuals and groups affected by and interested in how the business is run and what it achieves. Every business has various stakeholders that encompass all business objectives.

Main aims:
Some main aims of the business include employee happiness, providing returns to stockholders, customer satisfaction, reducing abuse portion, increasing market portion, and controlling toxic waste.Businesses must address several issues to achieve their aims. These aims should be realistic and easily understandable for effective communication with all parties involved. A business plan acts as a guide for organizations to become goal-oriented and achieve desired outcomes. It is crucial that these plans are systematically implemented within a specified timeframe, enabling the organization to improve and reach overall objectives. Clear business objectives provide employees with a vision of goals, motivating them towards success. The significance of successful business objectives is emphasized in the text, which should be specific, measurable, achievable, realistic, and timely. These objectives are crucial for profit generation and contributing to market growth and global expansion when entering the market. Deliberate trade involves creating a vision and managing towards it using a mission statement that focuses on organizational challenges and development. Strategic planning considers present-focused considerations, future opportunities, and long-term plans determination. Planning and adapting to change are essential for overcoming challenges and achieving long-term success.

Creative thinking, daily progress, and effective communication play a vital role when entering new markets; however, during crises with time and resource constraints making necessary changes may be limited.
The text emphasizes the importance of consulting stakeholders to clarify vision, mission, and strategy while addressing immediate issues and creating long-term value. It highlights the significance of strategic planning for organizations, stressing the need to align plans with daily progress and find a balance between short- and long-term goals. To overcome communication challenges in new markets, it recommends developing new strategies cautiously. When confused, it advises taking one step at a time and reassessing actions. Holding meetings can provide an opportunity to evaluate situations during prolonged confusion. Ways to overcome difficulties include improving communication, exploring new markets, creating new products, developing competitive strategies, replacing ineffective team members, expanding customer base, phasing out outdated products and adhering to industry regulations. However, limited opportunities may exist during crises due to time and resource constraints. Deliberate planning involves consulting stakeholders who have vested interests in shaping the future and understanding their desires instead of relying on supernatural means or predicting the future.The text emphasizes the significance of clarifying vision, mission, and strategy for both immediate problem solving and long-term value creation. It highlights the importance of individuals reflecting on their goals and making necessary changes to achieve them. Additionally, it underscores the need for businesses to have a clear plan with specific timeframes, while acknowledging that adjustments may be required due to external factors such as environmental changes or competition. Various websites and case studies related to recruitment, business organizations, and specific companies like Tesco, Sainsbury's, and 99p Stores are

mentioned in this discussion.

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