Jakes enterprise is a private family owned company owned and it provides sporting facilities and services for its customers. The company has 50 employees who are faced with seasonal challenges since the business depends on seasons with the highest demands being on summers. In the high seasons, the employees have a lot of work and sometimes the company cannot afford to give them off periods. The employees are idle at times, for instance on winters and making profits at this time is difficult. The main challenge in the company is making profits during the off seasons. The marketing plan evaluates the internal and external strengths and weaknesses as well as the opportunities and threats to analyze ways of tackling the task. Ways of acquiring new customers and building a lasting relationship with the current and the new customers are suggested in the plan. The plan also discusses ways of developing new facilities that will be used both in the off and peak seasons.
A marketing plan is essential for marketing strategies to be successful. Jakes enterprise is planning to develop a strategy will make sure that the enterprise stands out and all the customers are satisfied with the services offered by the company. The manager will come up with a marketin...
g plan that will outline the course of the success of the enterprise. The plan will describe the target customers and ways of acquiring them. The plan will also describe the competitors and strategies of ensuring that the company is ahead of them. There are internal and external contingencies that will affect the marketing plan and the manager is going to address them in the plan. The plan will also look at psychological and sociological factors that will affect the success of the plan. The company will use marketing approaches to reach the target customers and monitor the results thereafter. The paper is going to discuss the marketing plan of Jakes enterprise on how to effectively implement sports strategies.
Jakes enterprise is a sports company that was established in 1999 and it is privately owned. The enterprise has a vision of being the best sports facility in the country and its mission is providing the customers with the best facilities possible. The company offers inhabitants with opportunities to participate in a number of sports by providing recreation facilities. People from all levels and ages are welcome to improve their athletic skills and keep fit through leading a healthy lifestyle. The company offers experiences in sportsmanship, teamwork, cooperation and fair play whereby the customers have chances of increasing their confidence (Shank, &Lyberger, 2014).
The target customers are youths who are interested in competitive sports and the enterprise has an objective of making the facility the most successful and most memorable experience in the lives of the participants. The company has conducted a research enabled it to determine the likely type of customers. The decision was based on this research whereby interested parties were asked to give their opinions. A competitive analysis wa
also carried out whereby the competitors were visited and the services offered were analyzed. Soccer is a growing concern and the company plans on availing both indoors and outdoors facilities for the customers. Boys are mostly interested in football while girls are interested in volleyball and tennis. The enterprise is also open for people in other age groups and they can participate in any sport they want (Ioakimidis, 2010).
The success of the plan will be based on allowing all customers to participate in any sport that they are comfortable in. The customers will be offered equal opportunities regardless of the age or the experiences and skills. The company will create a positive atmosphere for the customers whereby the participants will be taught how to work with a team and sportsmanship skills as well as how to interact with team members (Fullerton, &Merz, 2008). The company will offer a broad category of sports opportunity and encourage customers to participate in heightening their confidence levels and acquiring health benefits. The customer will also be provided with the choice of building their own teams whereby they can be based on friendship or family relationships.
The company has some internal and external contingents that will determine the success of the plan. Sociocultural forces are a disadvantage to the company because the community of today has limited time to engage in recreation activities. The company will have to work hard to fight these forces. Technology is also a force that is challenging to the enterprise since it will be forced to move with the current trends which will require financial resources. Legal forces are an aspect in the industry since physical activities come with some risks and dangers to the health of the customers (Shank, &Lyberger, 2014). The enterprise is going to be faced with economic issues due to the large budget required to cater for the expenses of implementing the plan. Implementing the plan will face the challenge of competition due to the availability of other businesses that offer the same services and facilities.
The enterprise has some strength that will help it in being successful in implementing the marketing plan (Ioakimidis, 2010). The enterprise has a good reputation and many people like the facility, hence the high profits during summer seasons. The good customer base is a major strength in the company which is as a result of good recreation facilities and good relationship with the neighborhood. The facilities cater for a number of sports ranging from gyms, soccer fields, and volleyball grounds to softball pitches. The reputation is also as a result of improvements in technology whereby the customers are given digital personal assistance. Therefore, the customers are given a feeling of belonging and the marketing plan will take advantage of this strength.
The company is however faced by some weaknesses like capital challenges since it does not make profits in the off seasons. The enterprise requires more finances to be able to create indoor facilities for customers to participate even in the winter seasons. The success of the plan depends on the creation of indoor facilities and the company needs to come
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