Sports management 37 – Flashcards
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Sports managers have utilized facebook
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group pages and fan pages
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which NBA team led the way with podcast
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phonenix suns
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who was the first team to use mobile ticketing
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oakland athletics
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which of these is an example of sport managers introducing and marketing their product
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popularity of the english premeir league
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advantages of mobile ticketing
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A & b
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what sport organization set blogging guidleines
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Internation olympic commimitte
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In 1888 German physicist heinrich
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radio waves could be generated
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the sports auidence is on average
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a & c
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what federal agency which wascreated in 1934
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fcc
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the leading broadcast media research firm is
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The AC nielsen compant
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In professional sports, the commissioner has discretionary power in all of the following areas except
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Resolution of disputes over player compensation
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Strikes are much more disruptive in pro sports than in mainstream business because
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Players have unique talents and cannot be replaced with temporary workers.
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As a general rule, league revenues include which of the following?
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None of the above
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____________ has emerged as a method for leagues to establish themselves in a manner that avoids antitrust liability and creates centralized fiscal control.
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The single-entity structure
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John Montgomery Ward founded the first baseball players union in 1890 to fight what practice(s) by baseball team owners?
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All of the above
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The two players who staged a joint holdout for a higher salary were
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Sandy Koufax and Don Drysdale
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One of the first agents to represent individual athletes and a pioneer of the sport marketing industry is
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Mark McCormack
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Which one of the following companies is not currently one of the three largest sport management companies?
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ProServ
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The three models for a sport agency business do not include the following:
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A players association and a sport management firm
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Which of the following does not describe the functions performed by a sport agent?
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Negotiating the collective bargaining contract for the player or coach
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The most devastating problem that an athlete may have with his or her agent is probably the following:
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Income mismanagement
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Perhaps no avenue within the sport industry holds more job opportunities, particularly at the entry level, than the following:
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Sales
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Sales in the sport industry have shifted from
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A product-oriented approach to a consumer-oriented approach
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Today, there is a much higher level of sophistication and understanding of the sales process and its importance to the overall success of any sport organization due to
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All of the above
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When a sport organization wants to minimize expenses and reach only those people the organization wants to reach, they should use which sales method?
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Direct mail solicitations
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The "escalator concept" is used when the sport organization is participating in
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Up-selling
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According to Mark McCormack, what is one of the most important assets a salesman can have?
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An awareness of when you are imposing
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When the Dayton Dragons opened the gates of their new field in April 2000, which featured what the team dubbed the "world's largest outdoor billboard," they were using the strategy of
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Dominant identity
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The continuing influx of new sport leagues, teams, and events has created
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All of the above
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Reasons for the tremendous growth in sport sponsorship over the past two decades include
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All of the above
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Return on investment (ROI) in the sport sponsorship world is defined as
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Meeting the company's specific marketing and sales objectives in some measurable way
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Sales promotions may be aimed at
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All of the above
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Post cereals activated its MLB sponsorship by offering consumers a free MLB-themed CD attached to the packaging itself for consumers who purchased the specially marked boxes. This is an example of what type of promotion?
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Premium
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One of the most effective sales promotion tools often used with a new product to induce consumers to try a product is
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Sampling
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Stakeholders are groups and individuals that have a stake in an organization. Of the following, who are stakeholders?
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All of the above
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The three disciplines that integrated marketing communications combines are
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Advertising, marketing, public relations
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Community relations
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All of the above
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Community relations activities are intended to
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Create a benevolent reputation for the organization in the eyes of the public
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_____ combines elements of computing, technology, telecommunications, and content to create products and services to be used interactively by consumers and business users
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New media industry
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_____ is an interchange of information between two or more parties that has a specific purpose or goal.
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An interview
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___ is a basic interpretive mechanism to let people know what an organization is doing and is sent out to editors and reporters in hopes of stimulating favorable stories about an organization.
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Press release
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__ sent via e-mail are less costly and easier to produce than their printed counterparts and can include additional Web site links.
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Electronic newsletters
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Guglielmo Marconi patented what device in 1896?
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A wireless transmission system commonly called the radio
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In 1938, what team prevailed in a lawsuit against a radio station that had broadcast their games without permission
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Pittsburgh Pirates
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Who coined the phrase "the thrill of victory and the agony of defeat"?
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Roone Arledge
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Which term does not describe a typical rights arrangement?
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Shared exclusivity
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CPM stands for
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Cost per thousand
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Cume stands for
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Cumulative audience over time
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The YES network is
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All of the above
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Which baseball executive was one of the first sporting goods entrepreneurs in the 1800s?
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ALbert
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Hardy (1997) defined sporting goods as what?
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Physical objects necessary for the game
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Most professional leagues negotiate licensing agreements on behalf of their member organizations. What is the name of the department responsible for those agreements?
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Properties division
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What is the acronym for the sporting goods trade association?
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SGMA
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Kevin Plank, a former University of Maryland athlete, founded what company by selling products out of the trunk of his car?
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Under Armour
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Which athletic footwear company does not use endorsements to sell its product?
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New Balance
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Albert G. Spalding gained credibility with consumers for his baseballs by
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Obtaining official supplier status with the National League
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Competition for recruiting new memberships has had a ________ effect on fitness clubs.
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Positive
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Prior to the 1960s, the only example of health and fitness clubs in the U.S. was _____.
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Small boxing gyms and weightlifting clubs
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Which of the following programs has the highest appeal with the Generation Y segment?
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Cardio-kickboxing classes
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Which of the following club offerings is not in the top four demanded by fitness consumers?
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Women's-only section
