Sports and Entertainment Marketing – Unit 5 Event Marketing – Flashcards
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The "event triangle" consists of all of the following EXCEPT
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The team
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In event marketing, the event primarily provides sponsors with the opportunity to gain
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Visibility
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The location where an event is held is referred to as the
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Venue
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During an event, the primary exchange that occurs between the fan and the event is
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Money
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The exchange that occurs between the event and the sponsor is
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Anything of value
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Placing advertisements for an event on cars in a parking lot is an example of
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Push marketing
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The excitement surrounding an event that that marketers intentionally create is called
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hype
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When developing a social media campaign, event marketers must utilize all of the following EXCEPT
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Research
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The social media site best suited for mass communication is
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Twitter
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All of the following are good ways for an event marketer to keep the social media buzz going even after an event EXCEPT
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Direct messaging attendees
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The model for expressing the relationships between commodities and consumers in event marketing is called the
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Event triangle
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All of the following are potential exchanges between the fan and the event EXCEPT
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Purchase of sponsor products
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A fan is usually drawn to an event out of the desire for
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entertainment
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The first task of an event marketer is to
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attract attendees
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When an event marketer attempts to make an event appear as appealing as possible, they are using
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pull marketing
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The following is NOT a component of an effective pull marketing campaign
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Creativity
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The main motivation fans have for attending an event is its
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content
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all good marketers
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put themselves in the shoes of their target market
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relatively unknown events are best marketed through
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push marketing
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the content of a sports and marketing event is usually
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the entertainment
