Sports 7 Core Standards of Marketing

Channel Management
Determining the best way to get a company’s products or services to customers.
Process of establishing and communicating to customers the value or cost of goods and services
Marketing Information Management
Gathering and using information about customers to improve business decisions.
Product/Service Management
Designing and acquiring products or services for the purpose of meeting customer needs and wants.
Using Advertisements and other forms of communication to distribute information about products and services to achieve a desired outcome.
Any direct and personal communication with customers to assess and satisfy their needs.
Market Planning
Analyzing markets that a company wants to serve and determining how to compete in those markets.
Company to budget for its own marketing activities and to provide customers with assistance in paying for the company’s products or services.
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