Sports 7 Core Standards of Marketing – Flashcards
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Channel Management
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Determining the best way to get a company's products or services to customers.
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Pricing
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Process of establishing and communicating to customers the value or cost of goods and services
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Marketing Information Management
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Gathering and using information about customers to improve business decisions.
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Product/Service Management
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Designing and acquiring products or services for the purpose of meeting customer needs and wants.
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Promotion
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Using Advertisements and other forms of communication to distribute information about products and services to achieve a desired outcome.
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Selling
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Any direct and personal communication with customers to assess and satisfy their needs.
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Market Planning
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Analyzing markets that a company wants to serve and determining how to compete in those markets.
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Financing
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Company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services.
