Speech quiz 6 – Flashcards

As the size of your audience increases, your presentation should usually become more

As explained in your textbook, _____________ audience analysis usually builds on demographic audience analysis.

Audience analysis is only important after a speaker has prepared an outline for the speech.

Communication scholars use the term "identification" to refer to the way speakers use stereotypes to analyze the demographic traits of their audience.

Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in situational audience analysis.

When you construct an audience analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent's attitudes.

The more people know about a topic, the more likely they are to be interested in it.

Every speech contains two messages—the one sent by the speaker and the one received by the listener.

In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school." According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Suya was engaging in

Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

According to your textbook, which of the following is a demographic characteristic of a speech audience?

The aim of successful speechmaking is to gain a desired response from listeners by any means necessary.

If you were giving an informative speech to a general audience on Global Positioning Systems technology, the most important factor to consider when analyzing your audience would probably be the

One of the major demographic traits of audiences is interest in the speaker's topic.

When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.

Audience adaptation is an important factor in which of the following steps of the speechmaking process?

The size of the audience is one of the factors to be considered in situational audience analysis.

One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?

The fact that audiences are egocentric means that