Question 1

Media Researchers at Ball State University found that people are intentionally involved in a media activity for ___ percent of their waking hours.

Accepted Answer

30

Question 2

Traditionally, mass communication is defined as the technology assisted transmission of messages to..

Accepted Answer

mass audiences

Question 3

According to the research firm Nielsen, the medium that is used much more per day than other media is...

Accepted Answer

Television

Question 4

Mass media has become so integrated into people\'s lives that _______ is common

Accepted Answer

media multitasking

Question 5

On most days, the most listened for item in the morning newscast is...

Accepted Answer

the weather

Question 6

Newspaper, radio, television and magazine companies cannot survive unless they...

Accepted Answer

deliver an audience to advertisers

Question 7

The type of communication that occurs between two individuals, either by themselves or in a small group is..

Accepted Answer

interpersonal communication

Question 8

An executive participating in a business meeting is engaged in

Accepted Answer

group communication

Question 9

In order for something to be categorized as group communication, the audience must...

Accepted Answer

Be more than one person and all be within earshot

Question 10

Mass communication involves sending a message to a great number of people

Accepted Answer

who are in widely separated locations

Question 11

One characteristic that distinguishes mass communication from interpersonal and group communication is the..

Accepted Answer

lack of immediate feedback

Question 12

Which of the following social media traits is NOT shared with earlier, traditional mass media?

Accepted Answer

They enable interactive dialogue among their users

Question 13

Unlike production for industrial media, the production of content for social media...

Accepted Answer

uses readily accessible and affordable software tools

Question 14

The mass media were almost entirely \"word-centric\" for hundreds of years until...

Accepted Answer

it became technologically possible to duplicate and distribute images

Question 15

The term \"visual literacy\" which is now part of the broader concept of media literacy became popular with scholars

Accepted Answer

in the 1960s when the education products coordinator for Kodak wrote about it

Question 16

Media literacy involves..

Accepted Answer

-knowledge about mass media and the application of critical thinking -not confusing messages and messengers -understanding the limitations and possibilities of various media platforms -having a clear framework for the history and traditions of media

Question 17

Media literacy involves all of the following EXCEPT..

Accepted Answer

a) not confusing messages and messengers b) understanding the limitations and possibilities of various media platforms c) having a clear framework for the history and traditions of media d) ***appropriately balancing the costs and benefits of various media messages***

Question 18

If Jill walks through a mall and notices the background music playing through the loudspeakers, she is demonstrating...

Accepted Answer

Media literacy

Question 19

Most of our media exposure is..

Accepted Answer

invisible or unnoticed at a conscious level

Question 20

Someone who condemns a reporter for supporting a politician because she quotes that politician in a news story

Accepted Answer

has subconsciously revealed that they support the politician

Question 21

One of the traditions of US journalism implied in the Constitution is that the mass media should report news and..

Accepted Answer

serve as a watchdog of government on behalf of the people

Question 22

The four purposely functions of mass communications is to....

Accepted Answer

inform, persuade, amuse, enlighten

Question 23

The most visible form of information delivered by mass media is

Accepted Answer

news

Question 24

The most obvious form of mass media is intended to persuade is...

Accepted Answer

advertising

Question 25

English thinking John Milton advocated exposure to competing ideas as the best way to discover truth in concept as he termed the..

Accepted Answer

marketplace of ideas

Question 26

Intense rivalry between most successful media companies to reach the largest possible audience and beat out their competition

Accepted Answer

intensified and later began to fade during the 20th century

Question 27

President Franklin Roosevelt\'s nationwide radio addresses rallying support for programs to combat the Great Depression demonstrated the mass media\'s ability to

Accepted Answer

unify the country by presenting common messages and shared experiences

Question 28

Network television broadcasts became a nationwide societal unifier because

Accepted Answer

they attracted huge audiences who all watched the same cultural frare

Question 29

This national newspaper, launched in 1982 offered readers a \"first person\" tone and enhanced graphic features that set it apart from its competition

Accepted Answer

USA today

Question 30

Which of the following media was among the first to demassify in the 1950s?

Accepted Answer

Radio

Question 31

demassification has NOT contributed to the growth of

Accepted Answer

general-interest magazines

Question 32

A term coined in the 1980s to describe how the broadcast industry reaches niche audiences is

Accepted Answer

narrowcasting

Question 33

When your textbook describes public speaking as a form of empowerment, it means that public speaking is

Accepted Answer

a way to make a difference in something we care about.

Question 34

To say that public speaking is a way to make a difference about something we care about is to recognize that public speaking is

Accepted Answer

a form of empowerment.

Question 35

As your textbook explains, many of the skills used in public speaking are the same as those used in everyday conversation. These skills include

Accepted Answer

telling a story for maximum impact. tailoring your message to your audience. organizing your thoughts logically.

Question 36

How much time does the average adult spend in conversation?

Accepted Answer

about 30 percent of waking hours

Question 37

Many of the skills used in public speaking are the same as those used in everyday conversation. These skills include

Accepted Answer

organizing your thoughts logically. tailoring your message to your audience. adapting to listener feedback.

Question 38

When you experience stage fright, your body is producing extra , a hormone that is released into the bloodstream in response to physical or mental stress.

Accepted Answer

adrenaline

Question 39

According to your textbook, rather than trying to eliminate every trace of stage fright, you should aim at transforming it into

Accepted Answer

positive nervousness.

Question 40

Which of the following strategies is least likely to help you deal with nervousness in your speeches?

Accepted Answer

concentrating on your stage fright

Question 41

Which of the following does your textbook recommend as a way to deal with stage fright?

Accepted Answer

Acquire speaking experience. Turn negative thoughts into positive ones. Don\'t expect perfection.

Question 42

Heather was in the midst of an excellent speech on campus history when she made a minor mistake by giving the wrong date for the opening of a campus building. She suddenly stopped speaking and said, \"Oh, I messed up.\" She then finished her speech, but all she could think about afterward was her mistake. What is the major piece of advice from your textbook that Heather needs to be reminded about?

Accepted Answer

There is no such thing as a perfect speech.

Question 43

Which of the following does your textbook recommend as a way to deal with nervousness in your speeches?

Accepted Answer

Think of your speech as an act of communication. Turn negative thoughts into positive thoughts. Remember that your nervousness is not usually visible to your audience. Concentrate on communicating with the audience rather than on your nerves. As you rehearse, visualize yourself giving a successful speech.

Question 44

Research has shown that the anxiety level of most speakers drops off significantly

Accepted Answer

when they are 30 to 60 seconds into the speech.

Question 45

One way to build confidence as a speaker is to create a vivid mental blueprint in which you see yourself succeeding in your speech. According to your textbook, this process is called

Accepted Answer

visualization.

Question 46

According to your textbook, when you employ the power of visualization as a method of controlling stage fright, you should

Accepted Answer

focus on the positive aspects of your speech.

Question 47

Dealing with such matters as the logical relationships among ideas, the soundness of evidence, and the differences between fact and opinion are all part of what your textbook calls

Accepted Answer

critical thinking.

Question 48

As you listen to a speech about campus crime, you relate the speaker\'s ideas to your own knowledge, goals, and experience. According to your textbook, you are filtering the speech through your own

Accepted Answer

frame of reference.

Question 49

Because every person has a unique _____________________ based on his or her own knowledge, experience, and values, the meaning of a message can never be exactly the same to a listener as to a speaker.

Accepted Answer

frame of reference.

Question 50

Which of the following aspects of public speaking is least likely to help strengthen your skills as a critical thinker?

Accepted Answer

practicing the delivery of your speech

Question 51

Everything a speaker says is filtered through a listener\'s

Accepted Answer

frame of reference.

Question 52

According to your textbook, the knowledge, experience, goals, values, and attitudes through which each listener filters a message is called the listener\'s

Accepted Answer

frame of reference.

Question 53

As you present your speech, you notice that many of your listeners have interested looks on their faces and are nodding their heads in agreement with your ideas. According to your textbook, these reactions by your listeners are called

Accepted Answer

feedback.

Question 54

According to your textbook, a listener anxious about an upcoming exam, worried about a recent argument with a friend, or distracted by cold air in the classroom would be experiencing

Accepted Answer

interference.

Question 55

Concern by a listener about an upcoming job interview, the lack of air conditioning, or a toothache are all examples of in the speech communication process.

Accepted Answer

interference

Question 56

Recognizing that the audience for his graduation speech would be packed into a non-air-conditioned gymnasium during the hottest week of the year, Kane decided to keep his speech at the low end of his 10-to-15-minute time limit. In making this decision, Kane was adapting to which element of the speech communication process?

Accepted Answer

situation

Question 57

A ringing cell phone or an audience member browsing the Web on her laptop during a speech are examples of which element in the speech communication process?

Accepted Answer

interference

Question 58

Whatever a speaker communicates to someone else is termed the

Accepted Answer

message

Question 59

What, according to your textbook, is the term for anything that impedes the communication of a message?

Accepted Answer

interference

Question 60

Someone coughing in the audience or walking in late during a presentation are examples of what element in the speech communication process?

Accepted Answer

interference

Question 61

The means by which a message is communicated is termed the

Accepted Answer

channel

Question 62

As defined in your textbook, channel in the speech communication process refers to

Accepted Answer

the means by which a message is communicated.

Question 63

lets you know how your message is being received.

Accepted Answer

Feedback

Question 64

As Benita approached the podium, loud voices from the hallway filled the room. Before beginning her speech, she asked someone in the back of the room to close the door. In this case, Benita was dealing with

Accepted Answer

interference

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