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Speaking to Persuade

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Identify and discuss three of the ethical obligations of persuasive speakers discussed in your textbook.
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0) Be fully prepared for your speech ( for yourself: perform better; for others: not waste their time) analyze audience, create VA, organize ideas, rehearse delivery, be fully informed about subject, consider impact 1) make sure goals are ethically sound 2) be honest in what you say (not: juggle stats, quote out of context, misrepresent sources, paint tentative findings as firm conclusions, cite unusual cases as typical examples) 3) avoid name-calling and other abusive language (affect identities, dehumanize, destructive, unethical) no matter what race, religion, gender, views, orientation 4) put ethical principles into practice
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Why is speaking to persuade more difficult than speaking to inform?
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to persuade: as advocate, you want a change of belief or action as result, convince to do smth to inform: as teacher, just want to undestand subject, not do anything
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Explain the following statement: “You should enter a persuasive speaking situation with a realistic sense of what you can hope to accomplish.”
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see your goal, what action steps audience would do, follow that
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Explain the following statement: “A persuasive speaker should think of her or his speech as a kind of mental dialogue with the audience.”
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everytime u say smth the audience has a response in their mind to have a good speech, should you consider what audience thinks, follow their logic eg. if I say a difficult term audience asks: what is that? then u reply with explanation
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What does it mean to say that audiences engage in a “mental dialogue” with the speaker as they listen to a persuasive speech? What implications does this mental dialogue have for a speaker who seeks to persuade skeptical listeners?
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to persuade skeptical speakers, they might question credibility, so say the source give full statistics, compare them make sense
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What is the target audience for a persuasive speech? Why is determining and analyzing the target audience so important to effective persuasive speaking?
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ppl who should change their mind or agree by the end of speech with idea, or have to do smth as action its importnat to know who they are, consider budget, age, interest, to know likelyhood of taking action, and to shoot for best techniques
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Explain the distinctions among questions of fact, value, and policy. Give an example of a specific purpose statement for a persuasive speech on each question.
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fact value policy
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Develop three different specific purpose statements for a persuasive speech on the topic of college tuition—one for a speech dealing with a question of fact, one for a speech dealing with a question of value, and one for a speech dealing with a question of policy.
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fact value policy
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Explain the following statement: “When you give a persuasive speech on a question of value, you should make sure to justify your value judgment against some identifiable standards or criteria.”
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