Social Science Approach to the Study of Communication

question

Behavioral Scientist
answer

A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior
question

Rhetorician
answer

A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view
question

Objective Approach
answer

The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
question

Interpretive Approach
answer

The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible
question

Empirical Evidence
answer

Data collected through direct observations
question

Emancipation
answer

Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment
question

Metatheory
answer

Theory about theory; the stated or inherent assumptions made when creating a theory

Get instant access to
all materials

Become a Member