question

Behavioral Scientist

answer

A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior

question

Rhetorician

answer

A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view

question

Objective Approach

answer

The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships

question

Interpretive Approach

answer

The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible

question

Empirical Evidence

answer

Data collected through direct observations

Unlock the answer

question

Emancipation

answer

Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment

Unlock the answer

question

Metatheory

answer

Theory about theory; the stated or inherent assumptions made when creating a theory

Unlock the answer

Social Science Approach to the Study of Communication – Flashcards

Unlock all answers in this set