Social Science Approach to the Study of Communication – Flashcards
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Behavioral Scientist
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A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior
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Rhetorician
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A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view
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Objective Approach
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The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
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Interpretive Approach
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The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible
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Empirical Evidence
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Data collected through direct observations
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Emancipation
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Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment
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Metatheory
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Theory about theory; the stated or inherent assumptions made when creating a theory
