Social media exam 2 – Flashcards
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Which of the following is not a characteristic of a vertical network?
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Focused on a wide range of topics.
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Which of the following explains the rate at which people are likely to adopt new ways of doing things?
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Diffusion of Innovations Theory.
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In a social network, people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group. This type of loyal following in an online community is also known as which of the following?
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Fandom
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Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?
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Identity portability.
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Which of the following does not represent a way in which social networking sites vary?
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Network structure.
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Which of the following companies uses an open source model?
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Google.
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Developers post their programs on a public site and a community of volunteers is free to tinker with them, develop other applications using the code, and then give their changes away for free. This is also known as which of the following?
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The open source model.
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Which of the following completes the sentence, 'The need to manage multiple community accounts (and to forego some due to the required investment), as well as the steady streams of content flowing from multiple networks, often leads to ________'?
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Social networking fatigue.
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Which of the following best describes an organic social ad?
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Is shared on a person's activity stream following a brand interaction.
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Which term underscores the desire to create more than a passive ad, where the goal is to launch an experience that people will want to share?
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Experience design.
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Which of the following represents shared content that others can view and pass on to their respective networks?
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Gallery
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Which of the following is not a way that paid ads in social media can be targeted?
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Distribution segmentation.
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Which type of advertising brands invites content, sets mandatory guidelines and specifications, and possibly also provides participants with selected brand assets such as footage from prior commercials that ran on TV?
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Participatory advertising.
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People can simply acknowledge a brand or they can work with a brand to develop new products. This continuum is also known as which of the following?
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Brand engagement.
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Assuming the brand's personal is likeable and credible, it can facilitate the process by which a consumer adopts a brand belief of their own. This process is also known as which of the following?
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Message internalization.
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Which type of pillar post includes a series of definitions related to each other and creates a resource guide on the topic?
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Glossary article.
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Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?
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Incentivized.
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The social publishing zone includes which of the following channels?
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Media sharing sites. Information and news networks. Blogs. Microblogs.
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Which of the following would be included in an editorial calendar?
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Types of content. Identification of relevant topics. Schedule for publication. Publication venues.
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Which of the following is content that a person feels intrinsically motivated to prepare and share?
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Organic.
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Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?
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List article.
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Which of the following best describes an editorial message?
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Objective and unbiased.
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What does link juice describe?
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Link quantity.
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Which of the following terms refers to how individuals, acting as editors, determine what material is disseminated throughout the community as well as the value ratings associated with the material?
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Media democratization.
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Which of the following completes the sentence, ' In a linkwheel, ________ are considered the "hubs" and _______ are considered the "spokes"'?
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targeted pages; links pages
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Which of the following use web properties (i.e., links pages) to send one link to the home site and another link to the next property?
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Linkwheels.
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Which of the following completes the sentence, 'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?
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White hat.
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Which of the following refers to the careful crafting of a title that markets the content?
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Linkbaiting.
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Which of the following best describes a meta tag?
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Code embedded in a web page.
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Which of the following completes the sentence, 'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?
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Stuffing.
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Which form of entertainment gives brands the ability to use the social entertainment zone without the expenses of paid media space or content production?
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Curated.
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Which of the following completes the sentence, 'Play as _______ encourages participants to engage in creative, imaginative experiences'?
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Fantasy.
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Which of the following completes the sentence, 'Broadly, ____________ encompasses the digital and social forms of media that are otherwise addressed by the entertainment industry'?
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Social entertainment
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What are the content marketing aspects of social publishing focused on?
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Informing.
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Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?
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Branded entertainment.
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Which of the following best represents the characteristics of social entertainment?
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Digitally connected, participatory, and shareable.
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Brands can create owned vehicles of social entertainment by creating which type of content?
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Branded.
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How is social publishing most akin to traditional media?
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Brands can publish content in online channels. Anyone can publish content in online channels. News organizations can publish content in online channels. Individuals can publish content in online channels.
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Which of the following means that there are way too many games out there that compete for players' attention?
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Game Clutter.
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Which of the following is considered to be in the realm of social music?
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Pandora.
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When players love a game, some of these positive feelings rub off on the brands they encounter within it. This spillover is referred to as which of the following?
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The transference effect.
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Why should marketers consider social music sites as possible ad vehicles?
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Advertisers can target using age, gender, preferred music genre, and location. Ad impressions are charged on a CPM basis. Production may be provided by the site. These social sites offer targeting and reach capabilities.
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Pizza Hut allowed players in Everquest II to order pizza straight from the game by using the "/pizza" command. This is an example of which of the following?
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A transactional ad.
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Captain Morgan developed a mobile social game called Captain's Quest that included geo-location technology incorporating Foursquare and QR code readers that unlocked virtual goods when barcodes on bottles of Captain Morgan were scanned. This is an example of which of the following?
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Advergame.
