Social Media: Chapter 4 Essay

question

What’s the purpose of performing a social media audit?
answer

to provide managers with comprehensive view of what brand is currently doing across all social media channels
question

How often is it recommended to perform an social media audit
answer

at least once a quarter
question

POEM
answer

paid, owned, earned media
question

Which represents a question asked during social media audit for an active owned social media channel within company
answer

who is current audience on channel?
question

Point of going through social media audit on regular basis
answer

analyze history so inform future
question

not an example of paid media within social media
answer

paying to promote product within google search results (Adwords)
question

Important to give brand a grade and assign weights
answer

true
question

most of social media marketing falls into
answer

owned and earned
question

brand creates content then post on facebook then pays to boost content
answer

combo of paid and owned media

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