Social Media: Chapter 4 – Flashcards
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What's the purpose of performing a social media audit?
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to provide managers with comprehensive view of what brand is currently doing across all social media channels
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How often is it recommended to perform an social media audit
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at least once a quarter
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POEM
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paid, owned, earned media
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Which represents a question asked during social media audit for an active owned social media channel within company
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who is current audience on channel?
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Point of going through social media audit on regular basis
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analyze history so inform future
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not an example of paid media within social media
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paying to promote product within google search results (Adwords)
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Important to give brand a grade and assign weights
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true
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most of social media marketing falls into
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owned and earned
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brand creates content then post on facebook then pays to boost content
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combo of paid and owned media
