Social Media: Chapter 2 – Flashcards
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Nodes
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people; could represent any entity
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Ties
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represents relationships between paid of people; could represent other types of connections or links
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Multiplicity
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different types of ties between pairs of nodes
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Tie strength
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the intensity of ties between pairs and nodes
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Social ties
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those types that involve people as the nodes
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Systems
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multiple objects or entities are connected and can interact with each other in various ways
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Ego network
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each person's network
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Social connectivity
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the number of social ties a person has
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Hub seeding
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give well-connected people information and they will spread it to their friends, followers, and fans
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Hub
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people in the network with high numbers of connection
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Social pump
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people who are highly socially active because they transmit information frequently
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Retransmission likelihood
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the probability that a person who receives information on social media or via word of mouth will communicate it to others
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Impacts on participants
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refers to the likelihoods that the social interaction, if it takes place, will have a strong influence on the attitudes or behaviors of the participants in that interaction
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Barriers to activation
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refers to the ease or difficulty of the social tie being activated in order for the social interaction to occur; the inherent likelihood of the social interaction happening
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Which of the following is not a key property included within a social network?
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all are included: People, Relationships, Different types of relationships between people
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What do "nodes" represent in social networks?
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people
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You just launched a new shoe brand. You've decided to send samples to popular YouTube stars. This approach is referred to as:
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hub seeding
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A social "pump" is referred to as:
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People who are highly, socially active
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How socially active the transmitter is seems to affect the retransmission likelihood, which is the probability that a person who receives information on social media or via word of mouth will communicate it to others.
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true
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Which company is more likely to have a much lower barrier to activation?
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Apple
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Would writing a review about a movie on a public website be considered a social interaction?
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Yes
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In this chapter it talks about impact on participants. Which of the following would represent a strong impact.
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Personally recommending a book to a family member
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What do "ties" represent within a social network?
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Relationships between pairs of people
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An ego network represents a social media network's entire network of users and friendships.
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false
