SEM Chapter 2: College and Amateur Sports

question

Public Image
answer

The various aspects of how the \”outside world\” perceives what you are trying to Market (individual, institution, event, etc…
question

PROMOTION
answer

PROVIDES A MEANS OF COMMUNICATION TO INFORM, PERSUADE AND REMIND CONSUMERS ABOUT COLLEGE ATHLETICS.
question

TITLE IX
answer

No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.
question

lingering effects
answer

even after the season, a number 1 rank means more exposure, increased potential for recruitment, and sales of school clothes and memorabilia.
question

MARKET SEGMENTATION
answer

is a group of individuals within a larger market that share one or more characteristics.
question

GEOGRAPHIC SEGMENTATION
answer

is the dividing of markets into physical locations, such as eastern, northern, southern, and western regions of the United states or urban and rural areas of a state.
question

Demographic segmentation
answer

focuses on information that can be measured, such as income, profession, gender, and education. They use the information to target specific type of people to specific types of product
question

Psychographics
answer

focus on characteristics that cannot be measured, such as attitudes and lifestyle choices
question

Product usage
answer

reflects what products you use, how often, and why
question

Benefits Derived
answer

are the value people believe they receive from product or service.
question

Women’s Enhancement Program
answer

which offers opportunities to college women in the form of post graduate scholarships, internships at the NCAA National Office, and career help for women who want to continue in intercollegiate athletics after eligibility is up.
question

Main Goal of the NCAA
answer

is the promotion of college athletics with a focus on the integrity of the athletes and their game.
question

NCAA
answer

is the governing body of most college and university programs.
question

Highly ranked teams
answer

Builds excitement and strong attendance at games creating fan loyalty and national respect.
question

License
answer

Is the legal right to reproduce a team’s logo in exchange for payment.
question

Conference
answer

Is a group of college athletic teams.
question

Amateur Athlete
answer

Is someone who does not get paid but plays for enjoyment, challenge, or both. Can be any age, and physical challenges are not prohibitions
question

Professional Athlete
answer

Is someone who earns a living participating in a sport, most must be young, healthy, and strong.
question

ECONOMICS BENEFITS
answer

Financial rewards communities, cities, and states can gain from amateur sports as well as from professional sports.
question

Minnesota Amateur Sports Commission
answer

The goal is to bring out of state money in by using amateur sports. To create economic development through amateur sports.

Get instant access to
all materials

Become a Member