Psychology – Pros and Cons of Research Methods – Flashcards

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Case Study Pro
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good for investigating a certain phenomenon; detailed;
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Case Study Con
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not conducting empirical research; can't be generalized to larger population; only on bias-findings;
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Survey Pro
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multiple and simultaneously;
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Survey Con
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participants can lie; wording-effects;
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Naturalistic Observation Pro
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allows researchers to study behavior under conditions that are less artificial than experimenter;
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Naturalistic Observation Con
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researchers often have trouble making their observations so they don't affect their subject's behavior; lack of control; observer biased;
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Correlation Research Pro
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give researchers a way to explore questions that cannot be examined with experiments;
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Correlation Research Con
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cannot control cause-and-effect
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Experimental Research Pro
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establish cause-and-effect; isolate certain factors; control
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Experimental Research Con
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biased; too much control in a lab; not in reality environment; 3rd variables effect: another reason we don't know something happens
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