Flashcards About Psychology Chapter 2

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Hindsight Bias
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the tendency for people to exaggerate how much they could have predicted an outcome after knowing that it occurred
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Lantane and Darley Experiment Diffusion of Responsibility
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the more people who witness an emergency the less likely it is that any given individual will intervene. The bystander would help someone if they thought that person was alone.
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Observational Method
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the technique whereby a researcher observes people and systematically records measurements or impressions of their behavior. does not assess relationships between variables
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Ethnography
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The method by which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have. Must avoid imposing your preconcieved notions on the group and try to understand the point of view of the people being studied. (ex- a group of midwesterners believed the world would come to an end)
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Interjudge Reliability
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The level of agreement between two or more people who independently observe and code a set of data, by showing that two or more judges independently come up with the same observations. Researchers ensure that the observations are not the subjective, distorted impressions of one individual.
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Archival Analysis
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A form of the observational method in which the researcher examines the accumulated documents, or achieved of a culture (diaries, novels, and newspapers). Enables researchers to describe the content of documents present in the culture. Can tell us a great deal about societies values and beliefs.
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Limits of the Observational Method
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certain kinds of behavior are difficult to observe because they occur only rarely or only in private. Could look at archival evidence however researchers may not have included everything one needs.
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Correlational Method
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the technique whereby two or more variables ares systematically measured and the relationship between them is assessed. (how much one can be predicted by the other)
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Example of correlational method
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testing the relationship between childrens aggressive behavior and how much violent television they watch. they would observe children on the playground, however they are looking for the relationship between other factors.
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Correlation Coefficient
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a statistical technique that assesses how well you can predict one variable form another-- how well you can predict people weight from their height-->positively correlated.
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Survey
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Research in which a representative sample of people are asked questions about their attitudes or behavior. (which candidate they will vote for in elections) helps sociologist understand social behavior and attitudes.
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Random Selection
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a way of ensuring that a sample of people is representative of a population by giving everyone in the population an equal chance of being selected for the sample.
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Problem with Survey
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Accuracy of the responses.
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Richars and Tim telling more than you can know Study
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a number of studies showed that people often made inaccurate reports about why they responded the way they did. Their reports about the causes of their responses pertained more to their theories and beliefs about what should have influenced them than to what actually influenced them.
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Limits of the Correlational Method
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It tells us only that two variables are related, whereas the goal of the social psychologist is to identify the causes of social behavior. Correlation does not equal causation. It is wrong to jump to conclusions that one variable is causing the other to occur.
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Rosenburg STD Correlation study
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a study conducted in the early 1990s found a correlation between the type of birth control women used and their likelihood of getting an STD. those whose partners used condoms were more likely to have an STD than were women who used other forms of birth control. This does not necessarily mean that the use of condoms caused the increse in STDS.
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Experimental Method
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The method in which the researcher randomly assigns participants to different conditions and ensures that these conditions are identical except for the independent variable (the one thought to have a causal effect on peoples responses).
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Lantane Darley Seizure Experiment
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participants are told that they will hear personal problems that college kids face. one begins to have a seizure. only 31 percent of participants helped while 69 remained in the cubicle and did nothing. in one recording people were told they were the only ones hearing the seizure while in the other recording people believed three others were listening to the recording.
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Independent Variable
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the variable a researcher changes or varies to see if it has an effect on some other variable.
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Dependent Variable
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The variable a researcher measures to see if it is influenced by the independent variable; the researcher hypothesizes that the dependent variable will depend on the level of the independent variable.
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Random Assignment to Condition
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A process ensuring that all participants have an equal chance of taking part in any condition of an experiment. Researchers can be relatively certain that differences in the participants personalities or backgrounds are distributed evenly across conditions.
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Probability Level (p-value)
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a number that tells researchers how likely it is that the results of their experiment occurred by chance and not because of the independent variable. The convention in science is to consider results significant if the probability level is less than 5 in 100 that the results might be due to chance factors and not the independent variable studied. It tells us how confident we can be that the difference was due to chance rather than the independent variable.
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Internal Validity
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Making sure that nothing besides the independent variable can affect the dependent variable this is accomplished by controlling all extraneous variables and by randomly assigning people to different experimental conditions.
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External Validity
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The extent to which the results of a study can be generalized to other situations and to other people. (generalizations across situations) and (generalizations across people) . Scientist increase the generality of their results by making their studies as realistic as possible.
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Psychological Realism
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The extent to which the psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life. If a study is high in this we can generalize the results to everday life.
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Cover Story
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A description of the purpose of a study, given to participants, that is different from its true purpose and is used to maintain psychological realism.
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Field Experiments
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Experiments conducted in natural setting rather than in the laboratory. People study behavior in its natural setting. A field setting has the same design as a laboratory experiment except that it is conducted in a real life setting rather than in the relatively artificial setting of the laboratory. Participants in this experiment are unaware of that the events they experience are in fact an experiment. External validity is high in these experiments
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Lantane and Darley Theft Experiment
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Men went into the store and robbed beer. This experiment had the same inhibiting effect on helping behavior as in the laboratory seizure study: significantly fewer people reported the theft when there was another customer witness in the store than when they were alone.
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The trade off between internal and external validity
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between being able to randomly assign people to conditions and having enough control over the situation to ensure that no extraneous variables are influencing the results and making sure that the results can be generalized to everyday life. Its hard to control all extraneous variables in real life studies. This tradeoff is referred to as the basic dilemma of the social psychologist.
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Replications
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Repeating a study, often with different subject populations or in different settings. This is the ultimate test of external validity.
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Meta analysis
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A statistical technique that averages the results of two or more studies to see if the effect of an independent variable is reliable. Similar to p-values--determining if a study is due to chance or the independent variable.
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Basic Research
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Studies that are designed to find the best answer to the question of why people behave as they do and that are conducted purely for reasons of intellectual curiosity.
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Applied Research
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studies designed to solve a particular social problem. examples- reduce racism and sexual violence
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Lantane and Darley Bystander
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study has been replicated numerous times and has proved that increasing the number of bystanders inhibited helping behavior with many kinds of people including children, college students and future ministers.
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Anderson and Bushman Aggression Experiment
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They repeated their experiment that showed causes of aggression with studies showed in the real world.
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Kurt Lewin
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"There is nothing so practical as a good the theory" He meant that to solve such difficult social problems as urban violence or racial prejudice, one must first understand that underlying psychological dynamic of human nature and social interaction.
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Cross Cultural Research
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research conducted with members of different cultures to see whether the psychological processes of interest are present in both vultures or whether they are specific to the culture in which people were raised.
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Evolutionary Theory
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was developed by Charles Darwin to explain the ways in which animals adapt to their environments.
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Natural Selection
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The process by which heritable traits that promote survival in a particular environment are passed along to future generations because organisms with those traits are more likely to produce offspring.
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Evolutionary Psychology
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The attempt to explain social behavior in terms of genetic factors that have evolved over time according to the principles of natural selection.
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EEG
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electrode s are place on the scalp to measure electrical activity in the brain
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FMRI
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people are placed in scanners that measure changes in blood flow in their brains.
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Informed consent
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agreement to participate in an experiment, granted in full awareness of the nature of the experiment which has been explained in advance.
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Deception
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Misleading participants about the true purpose of a study or the events that will actually transpire
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Institutional Review Board
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A group made up of at least one scientists, one nonscientists, and one member not affiliated with the institution that reviews all psychological research at that institution and decides whether it meets ethical guidelines; all research must be approved by the IRB before it is conducted.
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Debriefing
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Explaining to participants at the end of an experiment, the true purpose of the study and exactly what transpired.
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Utility of Social Psychology
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1. Makes sense of common sense 2. Appreciate power social influence
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Social Psychology seeks to understand
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Causality, Moderation, and Mediation
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Causality
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causal direction of effects
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Moderation
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what differences in conditions/individuals matter
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Mediation
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what is the underlying process of these effects
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Impact of Google: Causality
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(Causal direction of effects) -does googling make us stupid? -do the stupid google more often?
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Impact of Google:Moderation
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(what differences in conditions/individuals matter) - who might be most affected by googling? -when might googling have the impact on intelligence?
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Impact of Google: Mediation
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(what is the underlying process of these effects) -why exactly does Googling have an impact? -what might the underlying process say about the impact?
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Stanley Schacter and Leon Festinger Field Observation
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infiltrated a cult that prophesied a specific date for the end of the world. They wanted to observe groups reaction to the day after for signs of dissonance. The morning after a newspaper calls and says its a publicity sought and the message urgently spread.
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Problems of Field Observations
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1. May be costly and time consuming 2. May introduce "demand" effects in the field 3. Not meant for conclusions about causality or even correlation due to small sample or lack of comparison
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The Marshmallow Test (Walter Mischel)
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Behavioral observation a child was offered a choice between one small reward (sometimes a marshmallow, but often a cookie or a pretzel, etc.) provided immediately or two small rewards if he or she waited until the experimenter returned (after an absence of approximately 15 minutes). In follow-up studies, the researchers found that children who were able to wait longer for the preferred rewards tended to have better life outcomes, as measured by SAT scores,[2] educational attainment,[ body mass index (BMI)[4] and other life measures Another example of a behavioral observation in the lab LRDC at 50.
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Survey Research
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Used to assess a wide range of psychological states, perceptions and behaviors. They can vary in form, content, and specificity.
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Survey Questions: Multiple Choice
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selection among categorical options
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Survey Questions: Dichotomous Choice
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selection from two alternatives. used to simplify question or when assessing speed of response.
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Survey Questions: Response Ratings
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choices along a single or bipolar scale. Often used to or assess psychological states.
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Benefits of Survey Research
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Efficient- in terms of time and expense Versatile- used to measure motivations, traits, states, behavior and emotions as well as states that would be hard to reproduce in experiments Broadly Utilized- allowing for comparisons over time and differing populations
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Survey Research is limited by
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1. capacity and motivation to self report -Responders may not be able to accurately self assess. -Responders may not be motivated to accurately self-assess 2.causal inferences that can be drawn from responses. -Responses may show correlations without specifying causal direction (what causes what)
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Causal Questions: The direction and determinants of correlations
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it is important to say what causes what. For example self esteem and achievement. Does self esteem increase achievement or is it vise vera. Media reports of research results often fail to make these distinctions.
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Experimental Approach
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1. Random assignment of participants to experimental conditions 2. experimental manipulations meant to stimulate real world differences 3. measures of response to manipulations to gauge their impact.
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Benefit of Experimental Approach
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Better control of situational factors and firmer conclusions regarding causality.
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Challenges of Experimental Approach
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1. Stimulating real world conditions accurately 2. Sampling participants for the study appropriately 3. Specifying manipulations and measures precisely.
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Internal Validity
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Are measurements/manipulations effective and precise?
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Pragmatics
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Is the study costly/too time consuming?
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Significance
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Does the study get at underlying mechanisms and boundary conditions
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Ethics
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What are the risks involved?
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Ethical Issues in Social Psychology
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although social psychologist need to construct realistic experiments, they need to do so in a way that avoids causing unnecessary distress or psychological harm
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To be an ethical study
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1. outside review of studies 2. informed participants -consent beforehand -debriefing afterwards 3. Minimizing deception -though some may be necessary 4. Minimizing risk -to that no greater than what is ordinarily encountered in daily life
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The IRB Process
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Proposal--> IRB APPROVES OR WANTS REVISIONS (if revisions then must go back to proposal)-->Research conducted
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Challenging IRB decisions
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1. acceptable risk 2. informed consent 3. use of deception
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Ethical Standards Reapplied
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Milgrim studies on obedience -examined how far people would go when instructed to shock another by an authority figure Milgrim revisited -changes included -careful prescreening of participants -lowering of perceived maximum voltage -immediate debriefing
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Advances in Social Psych Research
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New Methods New Questions New Interventions New Ethical Considerations
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