Program Planning 2 Final

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Since grant proposals need to be short, budget and personnel information should not be included.
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False
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Questions to ask about purchased product quality include:
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Will the vendor customize the product to meet your needs?
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Health education programs should not involve participant fees, as this may discourage attendance.
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False
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Having a basic understanding and appreciation of the importance of sociocultural factors is being culturally sensitive.
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True
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The Centers for Disease Control and Prevention acting as a recourse to help a small US community build a community coalition for obesity is playing what role?
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Technical Assistance
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When governmental agencies or philanthropic organizations have money to make available for health or other programs, they often find organizations to give the money to by starting with a(n) ______.
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request for proposals
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Voluntary health agencies are often vendors of health promotion programs.
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True
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Teenagers helping other teenagers improve their exercise habits is an example of _______?
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peer education
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A budget is a formal statement of estimated revenues and expenditures.
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True
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Funding provided by local health department is considered what type of funding?
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Governmental
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Which of the following Areas of Responsibility for Health Educators is NOT closely connected to resource identification and allocation?
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Area IV
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“I have put something into this program, and therefore I am going to support it,” is an example of
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ownership
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Capital costs are those used to obtaining assets such as office buildings.
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True
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In a budget, the cost of a computer, prints, and cameras would fall under which of the following costs?
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Hard
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The SAM process is designed to
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assess the suitability of materials
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Funding provided a Robert Wood Johnson Grant is considered what type of funding?
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Foundational
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Cost sharing means that employees must find someone external to their worksite to pay for their health programming.
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False
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In health education program planning, the term ‘resources’
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can include physical space in which to hold a program
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Providing free materials, copying services, space, or other resources is referred to as
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in-kind support
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A person who might be interested in a new health program, but will require external motivation to become involved would be considered a ‘late majority’ adopter.
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False
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All of the following are ways to segment a population, EXCEPT by:
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Personality Types
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Often in health promotion programs, canned programs are purchased or borrowed because they were previously successful in other locations.
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True
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Key marketing principles that apply to social marketing in health include all of the following EXCEPT
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Off the product at “upper end” prices to make it more desirable
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Which the following promotional strategies includes increasing product awareness to the consumer?
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Inform
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In contrast to a tangible price of money for marketing, the intangible price in social marketing is __________.
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time, effort, discomfort, etc.
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It is acceptable practice for planners to segment groups within a population either before or after surveying them.
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True
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Certain planning skills, such as marketing, social psychology and population dynamics often distinguish successful programs from failed programs.
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True
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A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
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True
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Which of the following adjectives would NOT be used to describe an innovator?
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Shy
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Which of the following would be an example of a core product?
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Peace of mind
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It is best to charge for all programs so that participants feel ownership.
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False
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Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining
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segmentation
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A “ladder of benefits” is _______.
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a variety of attributes and benefits associated with a health behavior
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Audience segmentation is one small part of overall market segentation.
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False
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Which the following promotion strategies includes reminding the consumer that the product exists?
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Reinforce
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The four “P’s” of marketing are:
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promotion, product, price, place
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For the purposes of program planning, the people who make up the market are the _____.
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priority population
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Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?
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Personal selling
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Consumer-based health education program refers to designing around the priority population’s wants, needs, desires and preferences.
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True
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A phased-in program has the advantage of involving many more people early in the program.
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False
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In theory, all health promotion programs should be pilot tested
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True
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Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.
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V
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When planners are aware of the participants’ identities and have promised not to reveal those identities to others, they are practicing
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confidentiality
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A complex program implementation chart comprised of a diagram and a timetable is
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PERT
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A procedural manual
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can provide ideas for program facilitation
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Which of the following is NOT important for a checklist for an emergency care plan?
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program staff can have time off after traumatic incidents
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Pilot testing
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allows planners to work out any problems before the program is launched
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Which of the following is the second component of a key activity chart?
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dates when activities will take place
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No one should be allowed to participate in any health promotion program without giving his or her informed consent
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True
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HIPAA
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set national standards to protect and guard against misuse of individual health information
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The Code of Ethics for the Health Education Profession was discontinued because it had no real method or strategies for enforcement
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False
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Failing to act in a reasonable manner is an act of
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negligence
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A news hook is apt to make the media want to cover the launch of a new program.
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True
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The first day of implementation is an extension of the fourth “P” of marketing–promotion
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True
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Informed consent protects planners from being sued.
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False
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Planners may find it difficult to work through the three stages of implementation due to limited time and limited resources
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True
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By different offerings, by limiting the number of people, by location, and by ability are all approaches to
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phasing in a program
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The obligation to do no harm is called non-beneficence.
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False
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Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.
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V
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Which of the following is NOT considered a critical purpose for program evaluation?
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adjusting costs
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The number of people who stopped smoking following a smoking cessation program is a measure of
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impact evaluation
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One strength of having an external evaluator is
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objectivity
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Institutional Review Board approval is not necessary for program evaluation research.
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False
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Determining whether or not a program led to changes in health status is an example of
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outcome evaluation
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Data reflecting the initial status or interests of the participants are referred to as baseline data.
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True
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Evaluation planning should occur early, while program goals and objectives are being developed
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True
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Utility, feasibility, propriety, and accuracy are
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standards of evaluation within the framework for program evaluation
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Standards of acceptability are the minimum levels of performance, effectiveness, or benefits used to judge the value of a program or its components.
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True
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Monitoring participants’ reactions about program location, time, and speakers is called
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formative evaluation
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A reason a stakeholder may want a program evaluated is to inform policy decisions
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True
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The percent of children immunized for school is an example of the _____.
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mandate (policies, statutes, laws) of regulating agencies
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Developing the evaluation design is a step within the data collection process.
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False
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One barrier to effective program evaluation can be the time allotted for evaluation.
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True
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The first step in the evaluation process is implementation
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False
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The two evaluation processes in which health educators engage can be classified as
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formal and informal
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An evaluation consultant should respect senior staff members’ wishes for specific findings, and emphasize those findings in the report.
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False
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Which of the following is NOT a stakeholder?
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Evaluator
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The number of people who stopped smoking following a smoking cessation program is a measure of
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impact evaluation
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Data reflecting the initial status or interests of the participants are referred to as baseline data.
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True
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The degree to which a program, activity, or service is tailored to the priority population is called
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orientation
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The ‘Basic Design Decision’ step in selecting an evaluation design includes ______ as an option
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quantitative
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A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called
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expectancy effect
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The Area of Responsibility most closely associated with evaluation approaches is
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Area IV
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The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design
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False
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A ___________ ____________ analysis can be used to compare interventions, often to determine which will be least expensive.
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cost-identification
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Which of the following is NOT a qualitative method commonly used in evaluation?
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time-series
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The only effective way to combine quantitative and qualitative evaluation methods is to use qualitative methods to help develop quantitative measures and instruments
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False
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The quantitative approach is inductive.
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False
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A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study
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True
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Which one of the four premises below applies to using control groups in social program evaluation?
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individuals have a right to new services, and random selection gives all a chance to participate
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Qualitative, in-depth interviews with individuals who understand the priority population are called
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key-informant interviews
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The presence of any confounding factors in the environment that may affect program participation or initial results is known as
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context
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The threat to internal validity called mortality refers to having participants leave the study between pretest and posttest.
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True
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Quasi-experimental methods are much less stressful on program participants than experimental methods
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False
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A good example of observations in evaluation design would be pretests and posttests
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True
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A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called
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expectancy effect
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The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design
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False
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The degree to which a program, activity, or service is tailored to the priority population is called
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orientation
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A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study
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True
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Multiple regression analysis
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can be used with interval data
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If Jeremy wants to compare his clients to a larger group of clients across the state, he could use a Chi-square test of significance
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True
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Data that are assigned labels so they can be understood by a computer are __________ data
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coded
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The null hypothesis states that there is a difference between groups
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False
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Which is used to show trends over time?
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Line graph
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A dependent variable
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can be viewed as an outcome variable
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Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.
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True
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An Analysis of Variance (ANOVA) can be used to determine differences in test scores of more than two groups
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True
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Range and standard deviation are used in univariate data analysis
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True
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Measures of central tendency include
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median
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If Andrew’s stress level increases as his students’ behavior deteriorates, this could be considered a negative correlation.
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True
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An alpha level of .05 means that there is a 50% chance that the outcome occurred by chance alone
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False
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The smaller the alpha level, the greater the possibility of a Type II error
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True
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Checking a data set to be sure that all the entered values are valid and consistent is called
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cleaning the data
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It is best to err on the side of too simple an analysis than too complex an analysis in an evaluation report
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True
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Responsibility ________ for Health Educators is most closely aligned with evaluation processes.
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IV
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The null hypothesis states that there is a difference between groups
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False
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Which is used to show trends over time?
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Line graph
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Measures of central tendency include
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median
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A dependent variable
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can be viewed as an outcome variable
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Which of the following options describes the Developing Intervention step in the Generalized Model of Program Planning?
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How the goals and objectives will be achieved
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Community ownership and diverse partnership are both characteristics of the Healthy Communities Framework.
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True
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When steps in the program planning process are adapted to the needs of stakeholders, they have
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flexibility
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According to PRECEDE-PROCEED, which of the following is NOT considered Impact Evaluation?
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Reduced incidence of heart attack
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Although PATCH and the Generalized Model share many similar steps, what make PATCH unique?
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It focuses on a partnership with the state and local health departments and the local communities
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The APEX-PH Model is no longer used because it was too rigid for Health Educators to apply in real world situations.
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False
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The MAPP planning model represents a planning approach common to businesses and schools.
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False
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Which of the following program plans was created to help guide public health and health education specialists efforts to reach Health People 2020?
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MAP-IT
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SWOT Analyses are particularly useful for program planners who have ample time to do in-depth planning.
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False
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The benefits of the General Model of program planning include all of the following EXCEPT
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It is linear and steps only flow in one direction in practice
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Which of the following models had the goal to be the planning guide or model used to assist communities in adapting Healthy People 2020 at the state or local level?
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MAP-IT
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Which of the follow options describes the Evaluation step in the Generalized Model of Program Planning?
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Improving the quality and effectiveness of the program
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Refusing to wear a seatbelt because friends will tease you is an example of
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a reinforcing factor
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It is critical for Health Education Specialists to select one program planning model per program, and to use all of its components.
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False
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Which of the following models was designed to strengthen in-country management training capacity in the health sector of developing countries.
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Healthy Plan It
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The best way to obtain epidemiological data is for Health Educations Specialist to do their own survey research among priority populations.
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False
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Which of the following describes the Setting Goals and Objectives step in the Generalized Model of Program Planning?
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Identifies what will be accomplished through the intervention or program
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Which of the following would NOT be a factor for choosing a health planning model?
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preference of the health education specialist
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The Educational and Ecological Assessment Phase of PRECEDE-PROCEED includes determining:
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predisposing, reinforcing, and enabling factors

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