question

Since grant proposals need to be short, budget and personnel information should not be included.

answer

False

question

Questions to ask about purchased product quality include:

answer

Will the vendor customize the product to meet your needs?

question

Health education programs should not involve participant fees, as this may discourage attendance.

answer

False

question

Having a basic understanding and appreciation of the importance of sociocultural factors is being culturally sensitive.

answer

True

question

The Centers for Disease Control and Prevention acting as a recourse to help a small US community build a community coalition for obesity is playing what role?

answer

Technical Assistance

question

When governmental agencies or philanthropic organizations have money to make available for health or other programs, they often find organizations to give the money to by starting with a(n) ______.

answer

request for proposals

question

Voluntary health agencies are often vendors of health promotion programs.

answer

True

question

Teenagers helping other teenagers improve their exercise habits is an example of _______?

answer

peer education

question

A budget is a formal statement of estimated revenues and expenditures.

answer

True

question

Funding provided by local health department is considered what type of funding?

answer

Governmental

question

Which of the following Areas of Responsibility for Health Educators is NOT closely connected to resource identification and allocation?

answer

Area IV

question

"I have put something into this program, and therefore I am going to support it," is an example of

answer

ownership

question

Capital costs are those used to obtaining assets such as office buildings.

answer

True

question

In a budget, the cost of a computer, prints, and cameras would fall under which of the following costs?

answer

Hard

question

The SAM process is designed to

answer

assess the suitability of materials

question

Funding provided a Robert Wood Johnson Grant is considered what type of funding?

answer

Foundational

question

Cost sharing means that employees must find someone external to their worksite to pay for their health programming.

answer

False

question

In health education program planning, the term 'resources'

answer

can include physical space in which to hold a program

question

Providing free materials, copying services, space, or other resources is referred to as

answer

in-kind support

question

A person who might be interested in a new health program, but will require external motivation to become involved would be considered a 'late majority' adopter.

answer

False

question

All of the following are ways to segment a population, EXCEPT by:

answer

Personality Types

question

Often in health promotion programs, canned programs are purchased or borrowed because they were previously successful in other locations.

answer

True

question

Key marketing principles that apply to social marketing in health include all of the following EXCEPT

answer

Off the product at "upper end" prices to make it more desirable

question

Which the following promotional strategies includes increasing product awareness to the consumer?

answer

Inform

question

In contrast to a tangible price of money for marketing, the intangible price in social marketing is __________.

answer

time, effort, discomfort, etc.

question

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

answer

True

question

Certain planning skills, such as marketing, social psychology and population dynamics often distinguish successful programs from failed programs.

answer

True

question

A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

answer

True

question

Which of the following adjectives would NOT be used to describe an innovator?

answer

Shy

question

Which of the following would be an example of a core product?

answer

Peace of mind

question

It is best to charge for all programs so that participants feel ownership.

answer

False

question

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

answer

segmentation

question

A "ladder of benefits" is _______.

answer

a variety of attributes and benefits associated with a health behavior

question

Audience segmentation is one small part of overall market segentation.

answer

False

question

Which the following promotion strategies includes reminding the consumer that the product exists?

answer

Reinforce

question

The four "P's" of marketing are:

answer

promotion, product, price, place

question

For the purposes of program planning, the people who make up the market are the _____.

answer

priority population

question

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

answer

Personal selling

question

Consumer-based health education program refers to designing around the priority population's wants, needs, desires and preferences.

answer

True

question

A phased-in program has the advantage of involving many more people early in the program.

answer

False

question

In theory, all health promotion programs should be pilot tested

answer

True

question

Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.

answer

V

question

When planners are aware of the participants' identities and have promised not to reveal those identities to others, they are practicing

answer

confidentiality

question

A complex program implementation chart comprised of a diagram and a timetable is

answer

PERT

question

A procedural manual

answer

can provide ideas for program facilitation

question

Which of the following is NOT important for a checklist for an emergency care plan?

answer

program staff can have time off after traumatic incidents

question

Pilot testing

answer

allows planners to work out any problems before the program is launched

question

Which of the following is the second component of a key activity chart?

answer

dates when activities will take place

question

No one should be allowed to participate in any health promotion program without giving his or her informed consent

answer

True

question

HIPAA

answer

set national standards to protect and guard against misuse of individual health information

question

The Code of Ethics for the Health Education Profession was discontinued because it had no real method or strategies for enforcement

answer

False

question

Failing to act in a reasonable manner is an act of

answer

negligence

question

A news hook is apt to make the media want to cover the launch of a new program.

answer

True

question

The first day of implementation is an extension of the fourth "P" of marketing--promotion

answer

True

question

Informed consent protects planners from being sued.

answer

False

question

Planners may find it difficult to work through the three stages of implementation due to limited time and limited resources

answer

True

question

By different offerings, by limiting the number of people, by location, and by ability are all approaches to

answer

phasing in a program

question

The obligation to do no harm is called non-beneficence.

answer

False

question

Managing human resources, Competency C of Area of Responsibility ________, is directly related to program implementation.

answer

V

question

Which of the following is NOT considered a critical purpose for program evaluation?

answer

adjusting costs

question

The number of people who stopped smoking following a smoking cessation program is a measure of

answer

impact evaluation

question

One strength of having an external evaluator is

answer

objectivity

question

Institutional Review Board approval is not necessary for program evaluation research.

answer

False

question

Determining whether or not a program led to changes in health status is an example of

answer

outcome evaluation

question

Data reflecting the initial status or interests of the participants are referred to as baseline data.

answer

True

question

Evaluation planning should occur early, while program goals and objectives are being developed

answer

True

question

Utility, feasibility, propriety, and accuracy are

answer

standards of evaluation within the framework for program evaluation

question

Standards of acceptability are the minimum levels of performance, effectiveness, or benefits used to judge the value of a program or its components.

answer

True

question

Monitoring participants' reactions about program location, time, and speakers is called

answer

formative evaluation

question

A reason a stakeholder may want a program evaluated is to inform policy decisions

answer

True

question

The percent of children immunized for school is an example of the _____.

answer

mandate (policies, statutes, laws) of regulating agencies

question

Developing the evaluation design is a step within the data collection process.

answer

False

question

One barrier to effective program evaluation can be the time allotted for evaluation.

answer

True

question

The first step in the evaluation process is implementation

answer

False

question

The two evaluation processes in which health educators engage can be classified as

answer

formal and informal

question

An evaluation consultant should respect senior staff members' wishes for specific findings, and emphasize those findings in the report.

answer

False

question

Which of the following is NOT a stakeholder?

answer

Evaluator

question

The number of people who stopped smoking following a smoking cessation program is a measure of

answer

impact evaluation

question

Data reflecting the initial status or interests of the participants are referred to as baseline data.

answer

True

question

The degree to which a program, activity, or service is tailored to the priority population is called

answer

orientation

question

The 'Basic Design Decision' step in selecting an evaluation design includes ______ as an option

answer

quantitative

question

A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called

answer

expectancy effect

question

The Area of Responsibility most closely associated with evaluation approaches is

answer

Area IV

question

The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design

answer

False

question

A ___________ ____________ analysis can be used to compare interventions, often to determine which will be least expensive.

answer

cost-identification

question

Which of the following is NOT a qualitative method commonly used in evaluation?

answer

time-series

question

The only effective way to combine quantitative and qualitative evaluation methods is to use qualitative methods to help develop quantitative measures and instruments

answer

False

question

The quantitative approach is inductive.

answer

False

question

A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study

answer

True

question

Which one of the four premises below applies to using control groups in social program evaluation?

answer

individuals have a right to new services, and random selection gives all a chance to participate

question

Qualitative, in-depth interviews with individuals who understand the priority population are called

answer

key-informant interviews

question

The presence of any confounding factors in the environment that may affect program participation or initial results is known as

answer

context

question

The threat to internal validity called mortality refers to having participants leave the study between pretest and posttest.

answer

True

question

Quasi-experimental methods are much less stressful on program participants than experimental methods

answer

False

question

A good example of observations in evaluation design would be pretests and posttests

answer

True

question

A threat to external validity that occurs when attitudes projected onto individuals cause them to act in a certain way is called

answer

expectancy effect

question

The design O1 X O2 is a diagram of a quasi-experimental pretest posttest design

answer

False

question

The degree to which a program, activity, or service is tailored to the priority population is called

answer

orientation

question

A study wherein participants, planners, nor evaluators know which group participants are in is called a triple blind study

answer

True

question

Multiple regression analysis

answer

can be used with interval data

question

If Jeremy wants to compare his clients to a larger group of clients across the state, he could use a Chi-square test of significance

answer

True

question

Data that are assigned labels so they can be understood by a computer are __________ data

answer

coded

question

The null hypothesis states that there is a difference between groups

answer

False

question

Which is used to show trends over time?

answer

Line graph

question

A dependent variable

answer

can be viewed as an outcome variable

question

Evaluators can use a t-test to determine whether a variable changed significantly in one group at two points in time.

answer

True

question

An Analysis of Variance (ANOVA) can be used to determine differences in test scores of more than two groups

answer

True

question

Range and standard deviation are used in univariate data analysis

answer

True

question

Measures of central tendency include

answer

median

question

If Andrew's stress level increases as his students' behavior deteriorates, this could be considered a negative correlation.

answer

True

question

An alpha level of .05 means that there is a 50% chance that the outcome occurred by chance alone

answer

False

question

The smaller the alpha level, the greater the possibility of a Type II error

answer

True

question

Checking a data set to be sure that all the entered values are valid and consistent is called

answer

cleaning the data

question

It is best to err on the side of too simple an analysis than too complex an analysis in an evaluation report

answer

True

question

Responsibility ________ for Health Educators is most closely aligned with evaluation processes.

answer

IV

question

The null hypothesis states that there is a difference between groups

answer

False

question

Which is used to show trends over time?

answer

Line graph

question

Measures of central tendency include

answer

median

question

A dependent variable

answer

can be viewed as an outcome variable

question

Which of the following options describes the Developing Intervention step in the Generalized Model of Program Planning?

answer

How the goals and objectives will be achieved

question

Community ownership and diverse partnership are both characteristics of the Healthy Communities Framework.

answer

True

question

When steps in the program planning process are adapted to the needs of stakeholders, they have

answer

flexibility

question

According to PRECEDE-PROCEED, which of the following is NOT considered Impact Evaluation?

answer

Reduced incidence of heart attack

question

Although PATCH and the Generalized Model share many similar steps, what make PATCH unique?

answer

It focuses on a partnership with the state and local health departments and the local communities

question

The APEX-PH Model is no longer used because it was too rigid for Health Educators to apply in real world situations.

answer

False

question

The MAPP planning model represents a planning approach common to businesses and schools.

answer

False

question

Which of the following program plans was created to help guide public health and health education specialists efforts to reach Health People 2020?

answer

MAP-IT

question

SWOT Analyses are particularly useful for program planners who have ample time to do in-depth planning.

answer

False

question

The benefits of the General Model of program planning include all of the following EXCEPT

answer

It is linear and steps only flow in one direction in practice

question

Which of the following models had the goal to be the planning guide or model used to assist communities in adapting Healthy People 2020 at the state or local level?

answer

MAP-IT

question

Which of the follow options describes the Evaluation step in the Generalized Model of Program Planning?

answer

Improving the quality and effectiveness of the program

question

Refusing to wear a seatbelt because friends will tease you is an example of

answer

a reinforcing factor

question

It is critical for Health Education Specialists to select one program planning model per program, and to use all of its components.

answer

False

question

Which of the following models was designed to strengthen in-country management training capacity in the health sector of developing countries.

answer

Healthy Plan It

question

The best way to obtain epidemiological data is for Health Educations Specialist to do their own survey research among priority populations.

answer

False

question

Which of the following describes the Setting Goals and Objectives step in the Generalized Model of Program Planning?

answer

Identifies what will be accomplished through the intervention or program

question

Which of the following would NOT be a factor for choosing a health planning model?

answer

preference of the health education specialist

question

The Educational and Ecological Assessment Phase of PRECEDE-PROCEED includes determining:

answer

predisposing, reinforcing, and enabling factors

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