Question 1

Marketing information system (MIS)

Accepted Answer

People, equipment, and procedures to gather, sort , analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers

Question 2

Internal databases

Accepted Answer

Electronic collections of information obtained from data sources within the company

Question 3

Marketing intelligence

Accepted Answer

The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment

Question 4

Marketing research

Accepted Answer

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

Question 5

Exploratory research

Accepted Answer

Marketing research to gather preliminary information that will help define problems and suggest hypotheses

Question 6

Descriptive research

Accepted Answer

Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers

Question 7

Casual research

Accepted Answer

Marketing research to test hypotheses about cause-and-effect relationships

Question 8

Secondary data

Accepted Answer

Information that already exists somewhere, having been collected for another purpose

Question 9

Primary data

Accepted Answer

Information collected for the specific purpose at hand

Question 10

Online databases

Accepted Answer

computerized collections of information available from online commercial sources or via the internet

Question 11

Observational research

Accepted Answer

The gathering of primary data by observing relevant people, actions, and situations

Question 12

Survey research

Accepted Answer

The gathering of primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior

Question 13

Single-source data systems

Accepted Answer

Electronic monitoring systems that link consumers exposure to television advertising and promotion (measured using television meters)

Question 14

Environmental research

Accepted Answer

The gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses

Question 15

Focus group interviewing

Accepted Answer

Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer \"focuses\" the group discussion on important issues.

Question 16

Online (Internet) marketing research

Accepted Answer

Collecting primary data through Internet surveys and online focus groups

Question 17

Sample

Accepted Answer

A segment of the population selected for marketing research to represent the population as a whole

Question 18

Customer relationship management (CRM)

Accepted Answer

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

Question 19

The 83 million children born between 1977 and 2000 are known as the ________.

Accepted Answer

Millennials

Question 20

A company\'s marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

Accepted Answer

Citizen-Action Publics

Question 21

Workers, managers, and members of the board are examples of ________ publics.

Accepted Answer

Internal Publics

Question 22

Which of the following is an accurate statement about the diversity of the American population?

Accepted Answer

More than 12% of people living in the US were born in another country

Question 23

Governments develop public policy to ________.

Accepted Answer

Guide Commerce

Question 24

The so-called green movement encouraged companies to ________.

Accepted Answer

Go beyond government regualtions

Question 25

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

Accepted Answer

General Public

Question 26

Which group includes neighborhood residents and community organizations?

Accepted Answer

Local Publics

Question 27

Which of the following is most likely true with regard to people\'s views of organizations in contemporary America?

Accepted Answer

The past two decades have seen a sharp decrease in confidence in and loyalty toward America\'s business organizations.

Question 28

Business markets buy goods and services for further processing or use in their production processes.

Accepted Answer

True

Question 29

A company\'s marketing environment excludes the actors and forces outside marketing that affect marketing management\'s ability to build and maintain successful relationships with target customers.

Accepted Answer

True

Question 30

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

Accepted Answer

Economic

Question 31

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Accepted Answer

True

Question 32

When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.

Accepted Answer

False

Question 33

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Accepted Answer

False

Question 34

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Accepted Answer

False

Question 35

Consumers in the \"lifestyles of health and sustainability\" (LOHAS) market are more likely to seek ________.

Accepted Answer

Alternative Medicine

Question 36

________ provide the resources needed by a company to produce its goods and services.

Accepted Answer

Suppliers

Question 37

A pastor from Kansas believes that adultery is immoral. This refers to the pastor\'s ________.

Accepted Answer

Core Belief

Question 38

A firm dumping chemical wastes in the local waterbody is ________.

Accepted Answer

Contributing to increased pollution

Question 39

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Accepted Answer

True

Question 40

________ help companies stock and move goods from their points of origin to their destinations.

Accepted Answer

Physical Distribution Firms

Question 41

The introduction of new technologies is equally beneficial to all industries.

Accepted Answer

False

Question 42

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company\'s value delivery network.

Accepted Answer

True

Question 43

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

Accepted Answer

False

Question 44

Which of the following is a component of a firm\'s microenvironment?

Accepted Answer

Marketing Intermediaries

Question 45

Laws are passed to define and prevent unfair competition primarily because ________.

Accepted Answer

Businesses sometimes try to neutralize threatening firms

Question 46

Currently, in the United States, job growth is the weakest for ________.

Accepted Answer

Manufacturing Workers

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