Nestle in Africa and Walmart in German Essay Example

of an entire nation, leading to their downfall. Another example is Walmart in Germany, which failed for multiple reasons.

According to the findings, one factor that led to the failure of this company was preferences and culture. The American employees who were hired by the company did not fit into the context. For instance, every employee had to participate in the morning exercise before their shift, which seemed harmless in America but was disliked in Germany, where employees were expected to chant Walmart during the exercise. The ethical code in this Walmart allowed for strict monitoring of co-workers and reporting of any misbehavior, which was considered a good practice in the U.S but highly disliked in Germany. The voices of subordinate staff members were ignored and raised issues were not addressed by top management.

According to Meeks (2011), the workers' morale was decreased and frustration was caused by this. The company's lack of analysis of the local market and its failure to meet the demands of local customers also contributed to this issue. Walmart placed all its products at higher prices, placing discounted products on lower shelves, which irritated customers. Lastly, the Walmart brand name was already well-known in Germany.

The increase in environmental consciousness in Germany led to a rise in sustainability practices such as land conservation and recycling. However, the production of non-biodegradable materials like Walmart plastic bags caused frustration. Both Walmart and Nestle serve as examples for existing companies to learn from, as their weaknesses can be rectified. By studying these case studies, companies can avoid making similar mistakes that may threaten their existence.