MPC – College Essay
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video games
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21.5 billion dollar market avg. gamer is 31 48% are women
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Gamergate
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72% of Americans homes have video games about 20hrs. per week 9% showed signs of a video game addict
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Advertising 2014
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Branding, image awareness, social and interactive, personalized, viral
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Advertising in action
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...
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The Internet in the United States is managed by the federal government and its backbone servers
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False
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The Internet's network today is largely a
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distributed network
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correct timeline
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Handheld Consoles, PlayStation, XBox Hypertext, web browsers, e-mail, cookies
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The report on Pew's study on how Americans viewed the role of the Internet in their lives in 2014 showed that
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most respondents said it would be harder to give up the Internet than to give up television.
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The Internet was created by private enterprise, but it has been taken over and expanded by the federal government
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False
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Wikis are informative Web sites that are strictly controlled by professional editors
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False
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The Internet moved into the mass medium phase of development with the invention of
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web browsers
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The primary use of the Internet in the 1990s was social networking
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False
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ARPAnet is a browser
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False
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AOL began losing customers in the early 2000s because
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its dial-up Internet service wasn't broadband
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Open-source software has code that can be updated by anyone interested in modifying it
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True
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According to the text, which of the following technological advancements have aided the Internet's role in media convergence
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the development of digital technologies that allow information to be transferred as a series of binary codes B. All of the other options are correct. C. the development of smaller personal computers, made possible through the development of microchips and microprocessors D. the development of fiber-optic cable, which allowed a massive amount of information to be transmitted extremely quickly
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One form of media convergence is
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the use of digital technology to access different forms of traditional media
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Talking Points Memo is a leading
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Blog
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What was the original motivation for developing the Internet
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military and academic research
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Of the Internet-based media companies discussed in class whose logos were shown on the first page of the slides, __________ is the dominant player in search engines and ___________ is dominant is social media
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Google, Facebook
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According to the instructor, the media platforms today create a multi-screen world that media creators must address, ranging from smartphones to large display panel screens.
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True
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In class we discussed a book called Is the Internet Changing the Way You Think? The author is
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John Brockman
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According to the instructor, social media and search engines would be characteristic features of
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web 2.0
