MKTG MGMT FINAL true false – Flashcards

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A subculture is a homogeneous group of people who renounce the values of an overall culture.
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False
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It is possible to observe the learning process directly.
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False
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Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run. -
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True
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Component parts are unprocessed extraction or agricultural products.
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False
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In the context of individual influences on consumer buying decisions, personal characteristics are generally stable over the course of one's life.
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True
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Personality refers to how consumers perceive themselves in terms of attitudes, perceptions, and beliefs.
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False
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Businesses contract outside providers to perform services such as janitorial, advertising, legal, and so on. when it costs less than hiring an employee to perform the particular task.
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True
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Consumers' product preferences remain stagnant irrespective of their age and place in the family life cycle.
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False
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Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.
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True
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Quality is one of the criteria against which business buyers evaluate products and suppliers.
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True
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Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time.
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True
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A consumer product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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False
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Maslow's hierarchy of needs is a popular theory about the motives that drive people's particular needs at particular times.
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True
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The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.
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True
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The final step in customer relationship management (CRM) is to identify a firm's profitable and unprofitable customers.
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False
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Product differentiation is a positioning strategy that involves changing consumers' perceptions of a brand in relation to competing brands.
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True
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Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem.
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False
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A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.
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False
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Online panel providers consist of a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation.
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False
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The research design for solving a particular problem contains instructions on how the results of the marketing research should be implemented and verified for effectiveness.
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False
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Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product.
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False
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A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market.
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True
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Internet surveys are labor-intensive in nature and incur training, telecommunications, and management costs.
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False
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Each part of the service mix should make a different contribution to achieving a firm's goals.
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True
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The Internet is a form of indirect service distribution.
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False
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A period during which sales decrease at an increasing rate signals the beginning of the maturity stage of the product life cycle.
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False
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Bar codes are read by computerized optical scanners that match codes with brand names, package sizes, and prices.
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True
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Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.
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False
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An organization's product mix includes all of the products it sells.
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True
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Services and ideas are not considered products because they are intangible.
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False
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In the growth stage of the product life cycle, sales typically grow at an increasing rate, many competitors enter the market, and large companies may start to acquire pioneering firms.
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True
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The most important factor in successful new-product introduction is a good match between the product and market needs.
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True
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Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.
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True
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Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy.
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True
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The customer relationship management process enables companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain.
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True
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Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.
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True
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The customer relationship management process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments.
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True
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Designing a new product with the help of suppliers and customers can enable a company to introduce features and cost cutting measures into final products.
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True
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Value-based pricing focuses on the cost of a product to the supplier more than the value of a product to the customer.
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False
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In the customer relationship management (CRM) process, once higher-value customers are identified, firms should focus on identifying and attracting other groups by providing them with customized products and better services.
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False
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It is important to limit the number of supply chain partners in the product development and commercialization process.
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False
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Successful retailing has always been based on knowing the customer.
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True
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Using three-dimensional printing (3DP) technology, objects are built to precise specifications using raw materials at or near the location where they may be consumed
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True
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Developing a product offering is essentially a question of the width and depth of the product assortment.
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True
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Fourth-party logistics companies (4PLs) often draw on multiple third-party logistics companies for actual service.
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True
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At the store level, tactical retailing goals include decrease in store traffic and lower sales of specific items.
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False
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Strategic retailing goals typically focus on increasing costs of goods sold.
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False
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Corporations often use advocacy advertising to express their views on controversial issues.
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True
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A product's benefit is simply a feature of the product such as its easy-open package, special formulation, or new lower price.
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False
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Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale.
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True
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A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.
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False
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Publicity is easily controlled in a free-press environment.
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False
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Social media are used by marketers as a way to extend the benefits of their traditional media.
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True
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Serious or emotional advertisements are largely used to change people's deeply rooted values and attitudes.
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False
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Testing ad effectiveness can be done before and/or after the campaign.
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True
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Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer's brands through the distribution channel.
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False
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Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.
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False
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One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.
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True
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A publicly accessible Web page that serves as an interactive journal is called a tweet.
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False
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A good salesperson considers objections a hindrance to the purchase decision.
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False
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The final stage of sales management is evaluating the effectiveness and performance of a company's sales force.
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True
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A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services.
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True
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Corporate blogs are blogs that entail shorter posts than traditional blogs.
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False
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Social media allow marketers to have much more direct and meaningful conversations with customers.
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True
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Ego strength is one of the traits that sales managers look for while recruiting salespeople.
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True
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FourSquare and Loopt are examples of location-based social networking site.
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True
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Consumer penalties are extra fees paid by retailers to consumers for violating the terms of a purchase agreement.
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False
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Escalator pricing and delayed-quotation pricing are demand-oriented pricing tactics.
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False
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Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors.
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False
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Large customers insist on cash rebates if the guarantee of stores' profit margins are not met.
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True
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As products enter the growth stage of the product life cycle, prices generally begin to stabilize.
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True
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For businesses, consumer penalties are part of doing business in a highly competitive marketplace.
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True
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A shopping bot is a private electronic network that links a company with its suppliers and customers.
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False
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Competition remains constant during a product's life cycle.
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False
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Adequate distribution for a new product can often be attained by giving dealers a large trade allowance.
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True
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The best way for manufacturers to control prices is by using an exclusive distribution system.
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False
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