question

A subculture is a homogeneous group of people who renounce the values of an overall culture.

answer

False

question

It is possible to observe the learning process directly.

answer

False

question

Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run. -

answer

True

question

Component parts are unprocessed extraction or agricultural products.

answer

False

question

In the context of individual influences on consumer buying decisions, personal characteristics are generally stable over the course of one's life.

answer

True

question

Personality refers to how consumers perceive themselves in terms of attitudes, perceptions, and beliefs.

answer

False

question

Businesses contract outside providers to perform services such as janitorial, advertising, legal, and so on. when it costs less than hiring an employee to perform the particular task.

answer

True

question

Consumers' product preferences remain stagnant irrespective of their age and place in the family life cycle.

answer

False

question

Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

answer

True

question

Quality is one of the criteria against which business buyers evaluate products and suppliers.

answer

True

question

Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time.

answer

True

question

A consumer product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.

answer

False

question

Maslow's hierarchy of needs is a popular theory about the motives that drive people's particular needs at particular times.

answer

True

question

The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.

answer

True

question

The final step in customer relationship management (CRM) is to identify a firm's profitable and unprofitable customers.

answer

False

question

Product differentiation is a positioning strategy that involves changing consumers' perceptions of a brand in relation to competing brands.

answer

True

question

Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem.

answer

False

question

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

answer

False

question

Online panel providers consist of a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation.

answer

False

question

The research design for solving a particular problem contains instructions on how the results of the marketing research should be implemented and verified for effectiveness.

answer

False

question

Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product.

answer

False

question

A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market.

answer

True

question

Internet surveys are labor-intensive in nature and incur training, telecommunications, and management costs.

answer

False

question

Each part of the service mix should make a different contribution to achieving a firm's goals.

answer

True

question

The Internet is a form of indirect service distribution.

answer

False

question

A period during which sales decrease at an increasing rate signals the beginning of the maturity stage of the product life cycle.

answer

False

question

Bar codes are read by computerized optical scanners that match codes with brand names, package sizes, and prices.

answer

True

question

Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.

answer

False

question

An organization's product mix includes all of the products it sells.

answer

True

question

Services and ideas are not considered products because they are intangible.

answer

False

question

In the growth stage of the product life cycle, sales typically grow at an increasing rate, many competitors enter the market, and large companies may start to acquire pioneering firms.

answer

True

question

The most important factor in successful new-product introduction is a good match between the product and market needs.

answer

True

question

Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.

answer

True

question

Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy.

answer

True

question

The customer relationship management process enables companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain.

answer

True

question

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

answer

True

question

The customer relationship management process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments.

answer

True

question

Designing a new product with the help of suppliers and customers can enable a company to introduce features and cost cutting measures into final products.

answer

True

question

Value-based pricing focuses on the cost of a product to the supplier more than the value of a product to the customer.

answer

False

question

In the customer relationship management (CRM) process, once higher-value customers are identified, firms should focus on identifying and attracting other groups by providing them with customized products and better services.

answer

False

question

It is important to limit the number of supply chain partners in the product development and commercialization process.

answer

False

question

Successful retailing has always been based on knowing the customer.

answer

True

question

Using three-dimensional printing (3DP) technology, objects are built to precise specifications using raw materials at or near the location where they may be consumed

answer

True

question

Developing a product offering is essentially a question of the width and depth of the product assortment.

answer

True

question

Fourth-party logistics companies (4PLs) often draw on multiple third-party logistics companies for actual service.

answer

True

question

At the store level, tactical retailing goals include decrease in store traffic and lower sales of specific items.

answer

False

question

Strategic retailing goals typically focus on increasing costs of goods sold.

answer

False

question

Corporations often use advocacy advertising to express their views on controversial issues.

answer

True

question

A product's benefit is simply a feature of the product such as its easy-open package, special formulation, or new lower price.

answer

False

question

Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale.

answer

True

question

A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.

answer

False

question

Publicity is easily controlled in a free-press environment.

answer

False

question

Social media are used by marketers as a way to extend the benefits of their traditional media.

answer

True

question

Serious or emotional advertisements are largely used to change people's deeply rooted values and attitudes.

answer

False

question

Testing ad effectiveness can be done before and/or after the campaign.

answer

True

question

Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer's brands through the distribution channel.

answer

False

question

Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.

answer

False

question

One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.

answer

True

question

A publicly accessible Web page that serves as an interactive journal is called a tweet.

answer

False

question

A good salesperson considers objections a hindrance to the purchase decision.

answer

False

question

The final stage of sales management is evaluating the effectiveness and performance of a company's sales force.

answer

True

question

A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services.

answer

True

question

Corporate blogs are blogs that entail shorter posts than traditional blogs.

answer

False

question

Social media allow marketers to have much more direct and meaningful conversations with customers.

answer

True

question

Ego strength is one of the traits that sales managers look for while recruiting salespeople.

answer

True

question

FourSquare and Loopt are examples of location-based social networking site.

answer

True

question

Consumer penalties are extra fees paid by retailers to consumers for violating the terms of a purchase agreement.

answer

False

question

Escalator pricing and delayed-quotation pricing are demand-oriented pricing tactics.

answer

False

question

Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors.

answer

False

question

Large customers insist on cash rebates if the guarantee of stores' profit margins are not met.

answer

True

question

As products enter the growth stage of the product life cycle, prices generally begin to stabilize.

answer

True

question

For businesses, consumer penalties are part of doing business in a highly competitive marketplace.

answer

True

question

A shopping bot is a private electronic network that links a company with its suppliers and customers.

answer

False

question

Competition remains constant during a product's life cycle.

answer

False

question

Adequate distribution for a new product can often be attained by giving dealers a large trade allowance.

answer

True

question

The best way for manufacturers to control prices is by using an exclusive distribution system.

answer

False

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