MKTG Ch3 – Flashcard
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In the context of determinants of civil society, _____ involves the voluntary acceptance of standards established by nongovernmental entities.
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self-regulation
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Which of the following opinions would a proponent of act utilitarianism hold about decision making in ethical dilemmas?
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The alternative that benefits the most people should be chosen even if it means breaking laws.
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Which of the following opinions would a proponent of rule utilitarianism hold?
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Decisions must benefit the most people but through the fairest and most just means available.
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Which of the following is true of moral relativists?
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Their ethical beliefs center on the time, place, and the pressure of a dilemma.
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The Foreign Corrupt Practices Act:
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prohibits U.S. corporations from bribing public officials of foreign governments
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Marketers are most likely to recognize an action as unethical when:
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there is a greater degree of agreement among managerial peers that the action is harmful.
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Jordon, a sales manager, always advises his subordinates to build long-term relationships of trust with his customers. He also instructs them to refrain from making deals that might not be very suitable for the customers, even if it means not meeting sales targets. Which of the following levels of ethical development is illustrated in the scenario?
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Postconventional morality
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Which of the following statements is true about code of ethics?
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It can be an effective internal control of behavior.
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Which of the following statements is true about morals?
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They may reflect the laws and regulations that affect social and economic behavior.
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Marketing professionals are most likely to perceive questionable practices as unethical when:
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there is a short time gap between the action and the onset of negative consequences.
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Hallie has a tendency to be egocentric. She follows the rules of her company only to avoid punishment and not to gain respect. When making decisions, she always focuses on what immediate benefits she will gain from an alternative. Which of the following stages of ethical development is illustrated in the scenario?
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Preconventional morality
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Which of the statements is true in the context of preconventional morality?
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At this level, people tend to have an egocentric orientation.
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Which of the following is true of postconventional morality?
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At this level, people are concerned about how they see and judge themselves over the long run.
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Code of ethics:
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should not be too detailed.
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Who among the following is most likely to recognize actions as unethical?
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David has noticed for the first time a colleague misrepresenting data in a report.
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Observations of ethical misconduct are more likely to decrease when:
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coworkers have a strong ethical culture.
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Which of the following is true of conventional morality?
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It involves an emphasis on the expectations of society.
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In order to combat U.S. corporations' use of illegal payments and bribes in international business dealings, Congress enacted:
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the Foreign Corrupt Practices Act.
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_____ is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.
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Corporate social responsibility
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Delta Inc. is a large organization that believes in serving the community it operates in. The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes. Delta is illustrating _____.
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corporate social responsibility
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Which of the following statements is true about the pyramid model of corporate social responsibility?
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It states that the economic responsibility of a corporation provides the foundation for its other responsibilities.
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Which of the following statements is true about the stakeholder theory of corporate social responsibility?
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It states that a company owes a duty to be a good citizen in its community.
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One of the four major components of the pyramid of corporate social responsibility is:
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philanthropy.
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The stakeholder theory of corporate social responsibility:
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considers the management of an organization as one of the stakeholders.
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Which of the following statements is true about the sustainability theory of social responsibility?
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It states that focusing on the world's social and responsible problems will help corporations outperform their peers.
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Synergy Inc. has developed a line of appliances that run on the sun's energy and cause no harm to the environment. The company is also planning to introduce battery-run motorbikes that release no pollution. Which of the following concepts is illustrated in this scenario?
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Green marketing
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Nutri Star Corp. is a large food manufacturing corporation which is more profitable that its competitors. The company uses only organically grown grains and fruits. Nutri Star also promotes organic farming and helps nonprofit agencies who focus food and nutrition causes. The company has now decided launch a campaign that aimed at promoting healthy eating habits among youth. Nutri Star is most likely to have adopted the concept of _____.
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sustainability
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Which of the following opinions is a proponent of corporate social responsibility most likely to hold?
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Businesses have resources, so businesses should be given the chance to solve social problems.
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Which of the following statements is true about cause-related marketing?
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Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
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Which of the following is a disadvantage of cause-related marketing?
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It can lead to customer fatigue.
