Mktg 453-4 – Flashcards
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buzz marketing
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the alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:
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vanessa truly likes guess jeans and tells others about how great they are.
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which of the following consumers creates the most ideal form of buzz marketing for guess jeans?
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guerrilla marketing
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a paintball cat shoot designed to raise funds for the local humane society while attracting attention and customers is an example of:
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lifestyle marketing
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contacting consumers at places such as farmers markets, bluegrass festivals, city-wide garage sales, flea markets, craft shows, stock car races is:
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lifestyle marketing
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setting up a booth at a minor league baseball game or at a july 4th street celebration to provide free samples/coupons is:
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guerrilla marketing
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experiential marketing combines all of the following EXCEPT:
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branded entertainment
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the integration of the entertainment and advertising by embedding brads into the storyline of a movie, television show or entertainment medium is:
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the ads are being show to a captive audience
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an advantage to cinema advertising is:
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billboards
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all of the following would be considered alternative media EXCEPT:
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in the retail store
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the majority of purchase decisions are made:
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point-of-purchase
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POP stands for:
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customer transactions and follows accounting principles
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an operational database contains:
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by providing an incentive, such as a free gift or coupon
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with a permission marketing program, customer permission is normally obtained:
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frequency programs
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frequent flier miles in airline travel is:
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lifetime value of customers and share of customer
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the two primary metrics in customer relationship
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direct marketing or direct-response marketing
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selling products to customers without the use of other channel members is:
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strives to discover a customers needs during the first part of the sales call and then provide solutions to those needs
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mission-sharing sales approach is:
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head-on
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in handling objections during a sales call, brandon normally answers the objection directly, an approach called the _____ method.
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feel, felt, found
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in handling objections during sales calls, jasmine will let the customer talk about his worries or fears and then relate experience to someone else, this method is:
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instant redemption
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a package of oreos has $1 coupon attached to the package that can easily be removed. this is an example of a _____ coupon.
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scanner-delievered
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when a cash register triggers a coupon for a product, it is called a _____ coupon
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cross-ruffing
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a coupon on a 2-liter bottle of pepsi, offering $1 off on a bag of potato chips, is a ____ coupon
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bonus pack
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Adding an extra bar of soap to a three pack and offering it at a special price is a:
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12
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CCU has ____ social media channels:
