mkt 300 week 6 practice quiz – Flashcards
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Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of
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advanced shipping notice.
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_______ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers.
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Just-in-time (JIT)
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A distribution center is typically operated by
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retailers, manufacturers, or distribution specialists.
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Sophie made pies and sold them from her food truck to local businesses. This is an example of a(n)
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direct marketing channel
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Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can
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reduce inventories needed to satisfy retailers' demand.
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Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.
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floor-ready
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Franchising involves a(n) __________ vertical marketing system.
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contractual
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In an administered vertical marketing system,
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there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
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A(n) __________ is a supply chain whose members act like a unified system.
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vertical marketing system
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Colin has just received a delivery from the company's distribution center. He opens the containers and finds the popcorn and snacks are all bar-coded and priced and the package includes an end-of-the-aisle display rack. Colin has received a(n) __________ shipment.
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floor-ready
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__________ offer an inconsistent assortment of brand-name merchandise at low prices.
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off-price retailers
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Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie's first consideration?
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How likely is it for certain retailers to carry this product?
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Which of the following strategies is designed to place products in as many outlets as possible?
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intensive distribution
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In which of the following categories would a dry cleaning business be placed?
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services retailer
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If you're a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections, you'd most likely choose
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a specialty store
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How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?
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in quantity of items shipped
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Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
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promotion
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Higher-income consumers visiting __________ feel like they are on a treasure hunt, searching for a bargain.
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extreme value retailers
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__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise.
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omnichannel retailing
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One advantage of a retail store that is not shared with an Internet channel is
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accepting cash payments
