Question 1

Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of

Accepted Answer

advanced shipping notice.

Question 2

_______ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers.

Accepted Answer

Just-in-time (JIT)

Question 3

A distribution center is typically operated by

Accepted Answer

retailers, manufacturers, or distribution specialists.

Question 4

Sophie made pies and sold them from her food truck to local businesses. This is an example of a(n)

Accepted Answer

direct marketing channel

Question 5

Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can

Accepted Answer

reduce inventories needed to satisfy retailers\' demand.

Question 6

Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.

Accepted Answer

floor-ready

Question 7

Franchising involves a(n) __________ vertical marketing system.

Accepted Answer

contractual

Question 8

In an administered vertical marketing system,

Accepted Answer

there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.

Question 9

A(n) __________ is a supply chain whose members act like a unified system.

Accepted Answer

vertical marketing system

Question 10

Colin has just received a delivery from the company\'s distribution center. He opens the containers and finds the popcorn and snacks are all bar-coded and priced and the package includes an end-of-the-aisle display rack. Colin has received a(n) __________ shipment.

Accepted Answer

floor-ready

Question 11

__________ offer an inconsistent assortment of brand-name merchandise at low prices.

Accepted Answer

off-price retailers

Question 12

Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie\'s first consideration?

Accepted Answer

How likely is it for certain retailers to carry this product?

Question 13

Which of the following strategies is designed to place products in as many outlets as possible?

Accepted Answer

intensive distribution

Question 14

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

services retailer

Question 15

If you\'re a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections, you\'d most likely choose

Accepted Answer

a specialty store

Question 16

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

in quantity of items shipped

Question 17

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a \"look and feel\" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?

Accepted Answer

promotion

Question 18

Higher-income consumers visiting __________ feel like they are on a treasure hunt, searching for a bargain.

Accepted Answer

extreme value retailers

Question 19

__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise.

Accepted Answer

omnichannel retailing

Question 20

One advantage of a retail store that is not shared with an Internet channel is

Accepted Answer

accepting cash payments

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