question

Visiting the Web site of a car manufacturer (e.g., www.gm.com), entering the specifications for the car you want, and then picking up your car at your local dealership is an example of partial electronic commerce.

answer

True

question

eBay is a good example of business-to-consumer electronic commerce.

answer

False

question

Forward auctions are auctions that sellers use as a channel to many potential buyers.

answer

True

question

An electronic storefront is a Web site on the Internet that represents a single store.

answer

True

question

You can make a purchase in a referral mall.

answer

False

question

Selling products such as books and computers on the Internet may reduce vendors selling costs by 20 to 40 percent, with further reductions being difficult because the products must be delivered physically.

answer

True

question

Channel conflict occurs when click-and-mortar companies have problems with their regular distributors when they sell directly to customers online.

answer

True

question

Internet advertising is impersonal, one-way mass communication.

answer

False

question

Banners are the most common form of advertisement on the Internet.

answer

True

question

Business-to-consumer applications comprise the majority of electronic commerce volume.

answer

False

question

The key mechanisms in the sell-side marketplace are customized electronic catalogs and reverse auctions.

answer

False

question

The buy-side marketplace is similar to the business-to-consumer model.

answer

False

question

Horizontal exchanges connect buyers and sellers across many industries.

answer

True

question

Smart cards can be used as credit cards, debit cards, and/or loyalty cards.

answer

True

question

Each buyer needs only one e-wallet for all merchants.

answer

False

question

E-commerce affects only businesses that sell products online.

answer

False

question

Refer to IT's About Business 7.1: Minecraft s founder Markus Persson had to do a great deal of marketing to promote his product.

answer

False

question

Which of the following is not an effect that E-commerce has had on organizations? E-commerce enables smaller businesses to operate in areas dominated by larger companies. E-commerce increases the number of potential customers to whom the company can market its products. E-commerce is a costly medium for increasing market share. E-commerce removes many barriers for start-up businesses. E-commerce makes it easy to reach customers around the world.

answer

E-commerce is a costly medium for increasing market share.

question

_____, which is a broader concept than _____, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization.

answer

Electronic business, electronic commerce

question

In _______ e-commerce, the sellers and buyers are organizations.

answer

business-to-business

question

In ________ e-commerce, an organization provides information and services to its workers.

answer

business-to-employee

question

Direct payment of Social Security benefits is an example of ______ e-commerce.

answer

government-to-citizen

question

In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins.

answer

Reverse

question

eBay uses a _____ auction.

answer

forward

question

_____ auctions are the most common auction model for large purchases.

answer

Reverse

question

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor s site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?

answer

Affiliate marketing

question

Which type of electronic commerce is the largest by volume?

answer

Business-to-business

question

Which type of electronic commerce does Amazon practice?

answer

Business-to-consumer

question

________ is the process whereby a fully automated electronic commerce transaction eliminates middlemen.

answer

Disintermediation

question

Which of the following is a problem that e-commerce can cause for the airline industry?

answer

Mistakes in fares

question

Internet advertising improves on traditional advertising in all of the following ways except: Internet ads can be updated at any time at minimal cost. Internet ads can reach large numbers of potential buyers all over the world. Internet ads are always more effective than other types of advertising. Internet ads can make effective use of multimedia. Internet ads are current.

answer

Internet ads are always more effective than other types of advertising.

question

A _____ is automatically launched by some trigger and appears behind the active window.

answer

pop-under ad

question

_____ offer(s) consumers incentives to accept advertising and e-mail voluntarily.

answer

Permission marketing

question

_____ refers to online word-of-mouth marketing.

answer

Viral marketing

question

The key mechanisms of the _____ marketplace model are forward auctions and electronic catalogs that can be customized for each large buyer.

answer

Sell-side

question

In the _____ marketplace model, EC technology is used to streamline the purchasing process in order to reduce the cost of items purchased, the administrative cost of procurement, and the purchasing cycle time.

answer

Buy-side

question

In the _____ B2B application, the orders of many buyers are aggregated so that they comprise a large volume, in order to merit more seller attention.

answer

Group purchasing

question

In _____, direct and indirect materials in one industry are purchased on an as-needed basis.

answer

Vertical exchanges

question

_____ connect buyers and sellers across many industries and are used mainly for indirect materials.

answer

Horizontal exchanges

question

All of the following are limitations of traditional payment methods in electronic commerce except: Cash cannot be used because there is no face-to-face contact. Paying for goods and services via the mail takes more time. Not all organizations accept credit cards. It is more secure for the buyer to use the telephone than to complete a secure transaction on a computer. None of these

answer

It is more secure for the buyer to use the telephone than to complete a secure transaction on a computer.

question

_____ are a payment mechanism that are similar to regular bank checks but are transmitted electronically, with a signature in digital form.

answer

Electronic checks

question

_____ use credit card numbers, transmitted electronically over the Internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's banks.

answer

Electronic credit cards

question

_____ contain a chip that can store information and be used for several purposes.

answer

Smart cards

question

_____ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or trademark belonging to someone else.

answer

Cybersquatting

question

You decide to start a landscaping business called Trim Grass. One of your services will be to perform fertilizer treatments. You will need to buy a great deal of fertilizer for your many clients. You can use all of the following methods to purchase the fertilizer except: Forward auction Reverse auction Name your Own Price Electronic Marketplace Multichanneling

answer

Multichanneling

question

You decide to start a landscaping business called Trim Grass. Some of your residential clients would like to pay their bills online. Which of the following methods will not be appropriate for this type of payment?Electronic checks Electronic credit cards Purchasing cards Person-to-person payments Stored value money cards

answer

Purchasing cards

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