MIS Chapter 8 Review – Flashcards
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1. Which of the following is a supporting activity in a value chain?
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technological development
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2. Which of the following primary activities in a value chain involves moving and storing products, from the end of the production line to end users or distribution centers?
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Outbound logistics
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3. In a value chain, service involves:
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activities to support customers after the sale of products.
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4. Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?
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Operations
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5. Which of the following primary activities in a value chain involves movement of materials and parts from suppliers and vendors to production or storage facilities?
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Inbound logistics
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6. E-commerce fulfills the product information activity using _____.
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Web sites
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7. Which of the following is an advantage of e-commerce?
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Improving customer service
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8. _____ means all market participants can trade at the same price.
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Price transparency
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9. The _____ model transfers the old retail model to the e-commerce world by using the medium of the Internet.
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merchant
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10. Using the _____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
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brokerage
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11. E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
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informediary
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12. Companies exclusively using business-to-consumer (B2C) applications:
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sell directly to consumers.
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13. Buyeasy Inc., an online retail store, sells all its products exclusively through its online application, buyeasy.com, which is also available on mobiles. Buyeasy is an example of a _____.
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pure-play company
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14. Crisis response is an example of a _____ e-government application.
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government-to-government (G2G)
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15. E-training for government officials is an example of a _____ application.
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government-to-employee (G2E)
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16. Online auction sites that involve business transactions between users of products and services are examples of _____ e-commerce.
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consumer-to-consumer (C2C)
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17. _____ is the first activity to be involved in a typical business-to-consumer (B2C) cycle.
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Information sharing
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18. Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies:
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do not have a physical location to help maintain current customers.
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19. The main objectives of _____ are to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases.
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e-procurement
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20. A _____ generates revenue from the fees charged for matching buyers and sellers.
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third-party exchange marketplace
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21. A(n) _____ market concentrates on a specific function or business process and automates this function or process for different industries.
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horizontal
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22. In the _____ model, a group of buyers opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ).
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buyer-side marketplace
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23. By participating in _____ marketplaces, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.
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buyer-side
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24. Media buying is an example of a(n) _____ market.
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horizontal
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25. Mobile commerce (m-commerce) is based on the _____ Protocol.
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Wireless Application
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26. Which of the following is true about mobile commerce (m-commerce) applications?
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They are supported by short-range wireless communication technologies.
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27. A(n) _____ refers to money or scrip that is exchanged electronically.
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electronic payment
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28. An _____ is a secure, convenient, and portable tool for online shopping that stores personal and financial information, such as credit card numbers, passwords, and PINs.
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e-wallet
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29. _____ is a popular online payment system used on many online auction sites.
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PayPal
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30. Which of the following terms describes one user viewing one ad?
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Ad impression
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31. Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
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Click-through rate (CTR)
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32. _____ display ads appear on top of a browser window, blocking the user's view.
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Pop-up
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33. A(n) _____ is an artificial intelligence application that can be used for Web marketing.
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intelligent agent
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34. With _____ technology, information is sent to users based on their previous inquiries, interests, or specifications.
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push
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35. _____ is a method for improving the volume or quality of traffic to a Web site.
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Search engine optimization
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36. A Web page displayed when a user first visits a site is called a(n) _____.
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splash screen
