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MIS 3305 Final- Unit 1 Test

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Why do students need to study info. technology
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Info. technology is everywhere in business.
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Which of the following is considered info?
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Best-selling item by month (not qty sold/date sold)
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Which of the following is considered data?
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Quantity sold
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Which of the following is not a topic associated with the information age?
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College statistics for data
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What is info collected from multiple sources- such as suppliers, customers, competitors, parters, & industries- that analyze patterns, trends, and relationships for strategic decision making?
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Business intelligence
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As companies move from data to knowledge, they start to include more & more variables for analysis, resulting in better, more precise support for ___________.
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both decision making & problem solving
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How are the majority of companies today typically organized?
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By departments or functional areas.
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How does the text recommend that a company operate if it wants to be successful in the info age?
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Interdependently between departments.
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Information technology can enable departments to more efficiently & effectively perform their core ________.
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business operations
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Which 4 elements are included in systems thinking?
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Input, Process, Output, & Feedback.
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What is a competitive advantage?
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A feature of a product or service on which customers place a greater value than on similar offerings from competitors.
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Which of the following is not a typical way that a company would duplicate a competitive advantage?
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Carrying large product inventories. (They would acquire new technology, copy the business operations, hire away key employees)
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A business strategy achieves a specific set of goals, which include _______.
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Attracting new customers & developing new products or services.
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Competitive intelligence is the process of gathering info about the competitive environment, including ________.
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Competitors’ employees, competitors’ differentiated processes, competitors’ plans (ALL of these)
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Identifying competitive advantages can be difficult & explains why they are typically __________.
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Temporary
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Updating business strategies is a continuous undertaking, as internal & external environments _____________.
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Rapidly change
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Which of the following is a reason why competitive advantages are typically temporary?
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The competitor hiring your key employees, the competitor seeking ways to duplicate your business operations, the competitor acquiring new technology, (all of these).
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Which of the following is included in Porter’s Five Forces Model?
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The power of competitors
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What is one of the most common ways a company can decrease supplier power?
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Use MIS to find & create alternative products (TYG)
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Which of the following represents a typical supply chain?
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Suppliers-Company-Customers
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What does supply chain mgmt involve?
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The mgmt of info flows between & among stages in a supply chain to maximize total supply chain effectiveness & profitability.
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What is CRM
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Both a technology & a strategy.
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What is a business process?
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A standardized set of activities that accomplish a specific task, such as processing a customer’s order.
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What is a business process reengineering?
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The analysis & redesign of workflow w/in & between enterprises.
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What is the purpose of business process reengineering?
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To make all business processes the best-in-class.
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What is the key word in ERP?
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(ERP= Enterprise Resource Planning) Enterprise
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What is enterprise-wide resource planning?
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Integrates all departments & function throughout an organization into a wide single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
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What are the 3 phases in the evolution of CRM (Customer Relationship Mgmt)
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Reporting, analyzing, predicting (RAP)
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T or F? A business process is the analysis & redesign of workflow w/in & between enterprises.
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(FALSE). BPR (Business Process Reengineering) is the analysis & redesign of workflow w/in & between enterprises.
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Which of the following is not a valid way that a CRM (Customer Relationship Mgmt) system can collect info?
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Customer’s personal computer (They DO use: accounting systems, order fulfillment systems, inventory systems)
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What type of metrics measure throughput, speed, & availability?
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Efficiency MIS metrics- “do it right” (NOT Effectiveness- “do the right thing”)
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What types of metrics measure customer satisfaction?
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Effectiveness MIS metrics (NOT Efficiency)
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Which term is used to describe the ease w/ which people perform transactions and/or find info?
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Usability
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The quantifiable metrics a company uses to evaluate progress toward critical success factors are called:
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Key performance indicators (KPI)
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On the graph depicting the interrelationships between efficiency & effectiveness, where does an organization ideally want to operate?
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Upper right-hand corner- High meets High (see pic)
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What type of metrics includes number back order, customer order, promised cycle time, & customer order actual cycle time?
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SCM metrics (Supply Chain Mgmt)
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T/F- Benchmarks are baseline values the system seeks to attain.
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TRUE!
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T/F- Effectiveness MIS metrics include throughput, speed, & availability.
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FALSE. EFFICIENCY MIS metrics include throughput, speed, & availability.
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T/F- Measuring the amount of website traffic is the best way to determine a website’s success.
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FALSE. There are better ways.
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Which of the following is a type of metric based on website data?
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All- # of visits to website, # of abandoned registrations, # of abandoned shopping carts
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Which of the following activities does a CIO (Chief Information Officer) perform?
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All of these- Oversees all uses of info technology, Ensures the strategic alignment of IT w/ business goals, ensures the strategic alignment of IT w/ business objectives.
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Broad functions of a CIO include all of the following except:
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Building & maintaining strong customer processes.
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Which issue concerns CIOs the most?
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Enhancing customer satisfaction
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Who is responsible for ensuring the throughput, speed, accuracy, availability, & reliability of an organization’s information technology?
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CTO (Chief Technology Officer)
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Who is responsible for ensuring the security of IT systems & developing strategies & IT safeguards against attacks from hackers & viruses?
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CSO (Chief Security Officer)
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What gives a person the legal right to use copyrighted material in certain situations?
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Fair use doctrine
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What are the principles & standards that guide our behavior toward other people?
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Ethics
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What is a broad term encompassing the protection of information from accidental or intentional misuse by persons inside or outside an organization?
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Information security
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Trina Hauger works for Johnson Electric as a corporate lawyer, and part of her duties are to ensure the ethical & legal use of information w/in the company. Which of the following represents Trina’s role of Johnson Electric?
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Chief Privacy Officer (CPO)
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Job titles, roles, & responsibilities do not differ from organization to organization.
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False. They DO differ.