mgt chapter 8 – Flashcards

Which of the following is a business activity that an organization does especially well relative to its competition? strategy synergy cash cow core competence multi-domesticity

When AT&T decided to buy media one, a cable company, it was pursuing _______ strategy. a business-level an internal growth a functional level a corporate level a mulitdomestic

Decision regarding the proper amount of advertising for a particular good or service are related to _______ strategies tactical level corporate level functional level retrenchment business level

Strategy ________ refers to the use of managerial tools to direct resources toward the achievement of strategic goals control formulation coordination implementation planning

Fred has been assigned to conduct a SWOT analysis for his organization, Flintstones, Inc. As part of this assignment Fred will: a. Conduct an external wage survey b. search for the strengths, weaknesses, opportunities, and threats that impact his firm c. choose a grand strategy for his firm d. do a cost/benefit analysis e. develop a mission

Where does the information about opportunities and threats come from? a. an analysis of the organization's internal environment b. a department by department study of the organization c. scanning the external environment d. employee grievances e. financial ratios of the organization

Which of the following is NOT a strength of the social network company Facebook? a. A new legislation that opens the international markets b. technological know-how c. an aggressive and innovative culture d. a partnership with Microsoft e. the explosion of work networks and the preference for Facebook by older generations

How business units and product lines fit together in a logical way is the essence of ______ strategy. financial business-level competitive functional portfolio

The BCG matrix organizes along which of the following dimensions? Market share and profit sales and market share business growth rate and market share business growth rate and profit sales and profits

Double Click Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified as: a dog a star a quesiton mark a cash cow stuck in the middle

Which of these is true about the cash cow? a. it represents a business with real potential for growth b. it is a business that should get heavy investments from a company c. companies would be wise to invest cautiously in this business and expect it to grow d. it is a business that will produce profits for a company, but those profits should be invested in other businesses e. it is generally a dead business that should be divested

Which of the following strategies refers to acquiring a new business that was once a supplier or a customer? horizontal integration vertical integration unrelated diversification related diversification strategic partnership

All of the following are parter's competitive forces expect: differentiation bargaining power of buyers bargaining power of suppliers threats of substitute products potential new entrants

Which of Porters five forces is influenced by all of the other four? Threat of substitute products Rivalry among competitors bargaining power of buyers potential new entrants bargaining power of suppliers

Which strategy can be profitable for an organization when customers are loyal and willing to pay high prices? Focus Globalization Overall cost leadership differentiation liquidation

Mingles Inc. concentrates its efforts on its target market of 18-to25 years olds. Its is using _______ strategy. a differentiation a multidomestic an overall cost leadership a focus a universal

If ABC international has standardized its product line throughout the world, its is pursuing a ______ strategy liquidation diversity retrenchment multidomestic globalization

Which of the following refers to a strategy that combines global coordination to attain efficiency with flexibility to meet specific needs in various countries? domestic strategy global strategy transnational strategy multi domestic strategy region design strategy

Some people argue that _______ is the most difficult and most important part of strategic management strategy evaluation strategic formation strategic analysis strategic implementation SWOT analysis

All of the following are clues for creating an environment and process conductive to effective strategy implementation except: a. assume commitment to the strategy b. devise a clear implementation plan c. pay attention to culture d. take advantage of employees knowledge and skills e. communicate, communicate, communicate