question

The correct structure for direct quotes in print is?

answer

Direct Quote, Speaker, Verb

question

The most common structure for a print news story is the inverted pyramid. That means...?

answer

The most important information should be in the first paragraph of the story

question

The chief goal of a journalist is?

answer

Accuracy

question

One of the keys to clarity in writing is?

answer

Simple Sentences

question

There __________ many possible candidates. A. is B. are C. was D. none

answer

B. Are

question

Both of your excuses _______ plausible. A. Sound B. Sounds C. Either of the above D. None of the above

answer

A. Sound

question

Between you and _______, the food could have been much better than it was. A. I B. Me C. She D. None of the above.

answer

B. Me

question

Which of the following is the best lead? Why? A. One New Hope man is dead and two others are critically injured after a sewer explosion at the Union Station train station on Tuesday morning. B.One New Hope man was killed and two others are critically injured after a sewer explosion at the Union Station train station on Tuesday morning.

answer

A. One New Hope man is dead and two others are critically injured after a sewer explosion at the Union Station train station on Tuesday morning. Because it's the active sentence.

question

Which is the correct mass media sentence? Why? A. Fire fighters pulled the pregnant woman from the burning vehicle seconds before it exploded. B. The pregnant woman was pulled from the burning vehicle by fire fighters seconds before it exploded.

answer

A. Fire fighters pulled the pregnant woman from the burning vehicle seconds before it exploded. Because it's about how they saved the woman. They come first. (active sentence)

question

If an average citizen takes a trip across the country, it's probably not news. However, if the president of the United States takes a trip across the country, chances are you will hear about it on news broadcasts and read about it in the newspapers or on the web. What value is at work in this situation? A. Conflict B. Prominence C. The bizarre or unusual D. Proximity

answer

B. Prominence

question

If a traffic accident kills two people but it happens a thousand miles away from where you are, you probably won't read about in the local newspaper. However, if it happens within your city limits, it will make the news. What value is at work here? A. Conflict B. Prominence C. the bizarre or unusual D. Proximity

answer

D. Proximity

question

_________ and ________ dad have the same hobbies. A. She, her B. Him, his C. Them, their D. None of the above

answer

A. She, her

question

The construction of fallout shelters ___________ being constructed. A. Was B. Were C. Are D. Were not

answer

A. Was

question

The committee ________ holding an open meeting on Thursday. A. Are B. Is C. Been D. Be

answer

B. Is

question

Stylebooks promote consistency in writing by establishing...

answer

Rules of writing and rules of usage

question

Stylebooks are beneficial in providing?

answer

Consistency in usage

question

Name two of the eight basic parts of speech _______ and ________.

answer

Nouns & Verbs.

question

You write a story. Good so far. Next step you ___________ it.

answer

re-read it.

question

_________ imposes a disciple in writing that should run through all the activities of a communicator, including a precision with facts, thoughts, and writing. It is also a special case of English correctness which a publication adopts.

answer

Style

question

Journalists should attempt to give all people involved in a news story a chance to _______________.

answer

Tell their side of the story.

question

All good pieces of writing have one thing in common: A ___________ theme. A central idea should govern every book, magazine article, advertisement, and news story.

answer

Unifying.

question

Writing for the mass media has three purposes. Name one:

answer

To Inform large masses of people.

question

One very effective technique news writers use to make content and organization decisions when preparing a story is to put themselves in the place of the _____________.

answer

Reader

question

The inverted pyramid print story structure means that information should be presented ____________________.

answer

Most important first, then least important toward the bottom.

question

The chief goal of any writer for the mass media is __________.

answer

Accuracy

question

As outlined in class, list any three of the seven news values used to evaluate information for news stories. ________,________, and _________.

answer

Proximity, Prominence, and Bizarre/Unusual.

question

Writing "mailman" instead of "mail carrier" or "Fireman" instead of "Firefighter" are examples of using _________ pronouns.

answer

sexist

question

True or False? One of the most important basic tasks a reporter must do is spell people's names correctly.

answer

True

question

True or False? Direct Quotations are used in a story to supplement and clarify information presented in direct quotes.

answer

True

question

True or False? Journalists usually don't have to worry about getting the exact words of a person to put into direct quotations; if the words are approximately what the person said that's okay.

answer

False.

question

True or False? In a blind lead, the name is given in the lead, but full identity is held off until the second paragraph or even later.

answer

False

question

True or False? News writers should use more direct quotes than indirect quotes in a news story for print.

answer

False

question

True or False? A second paragraph can be longer than the lead paragraph. it should also answer more of the readers' questions about the story.

answer

True

question

Which capitalization is correct? "Sources say General Shannon Sanders will leave his post at the capitol." "The general has thus far refused comment on his status." A. The First B. The Second C. Neither D. Both

answer

Both

question

Which is correct AP style? A. 2:00 p.m. B. 2:00 P.M. C. 2 p.m. D. 2 P.M.

answer

2 p.m.

question

Which is the correct AP usage? "The Democratic and Republican parties rarely agree on spending issues." "The democratic and republican parties rarely agree on spending issues."

answer

"The Democratic and Republican parties rarely agree on spending issues."

question

Which is the correct AP usage? "ESPN The Magazine costs $6 an issue." "ESPN The Magazine costs 4-dollars an issue."

answer

"ESPN The Magazine costs $6 an issue."

question

Circle the correct item according to AP style: six adults fourteen chickens 2 children

answer

Six Adults

question

True or False? the AP Stylebook rule for numbers is to spell out number zero though ten, use figures for numbers greater than ten.

answer

FALSE

question

True or False? The AP Stylebook rule states that you should never, under any circumstances, use abbreviations when writing news copy.

answer

FALSE

question

Correct AP style usage or not? "The Middle Tennessee State University department of french has a record number of students this semester."

answer

NOT. Department of French should be capitalized.

question

The Mayor's annual salary has been increased from $105,000 to $114,000. What is the percentage increase? A. 8.6% B. 9.2% C. 7.9% D. 5.9%

answer

A. 8.6%

question

The City of Murfreesboro is cutting the budge of the Department of Dog Services from $186,000 annually to $170,00 a year. What is the percentage decrease? A. 9.1% B. 8.6% C. 9.4% D. .086%

answer

B. 8.6%

question

What is the mean of the following series of numbers? 120 200 310 420 500 610 710

answer

410 2,870/7

question

What is the mode of the following numbers? 2-4-6-8-2-7-11-7-2-13-17-2-8-9

answer

2

question

Last year, American companies exported $47.2 billion worth of wire coat hangers and imported $62.7 billion worth. The trade balance in wire coat hangers was ____________.

answer

$-15.5 billion. Trade balance = Exports - Imports 47.2 - 62.7

question

Candidate Hoover received 49% of the total vote for dogcatcher. Candidate Nixon received 36%; candidate Regan, 11%; and candidate Ford 4%. Did candidate Hoover receive a plurality or a majority of the total votes?

answer

Plurality

question

Halifax Fish Oil Corporation reported it had $110,000,000 in liabilities and $211,000,000 in equity for 2012. What did the company have in assets for the time period?

answer

$321,000,000. Assets = Liab + EQ

question

Sidewalk willie sells copies of the Murfreesboro Weekly Rag from the trunk of his car on the court house square every Friday. He sells each copy for $1.50. Last week, he sold 92 copies. He bought each copy for $1.30. His gross margin was?

answer

.20 cents $1.50 - selling -$1.30 - cost of goods sold. ________ = .20 cents.

question

The 5 W's and 1 H are?

answer

Who, What, When, Where, Why, How.

question

You're looking through the lens of a camera (still or video). As discussed in class and in the Stovall text, there are four basic concepts of photojournalism that you should be looking to find. One of them is unusualness. Name two of the others. ___________ and ______________

answer

Drama and Action

question

The two basic rules of photojournalism: #1.)_______________ the picture. #2) Don't _________ that picture.

answer

1. Take 2. Change

question

List two other basic rules of ethical photojournalism as listed by the National Press Photographers Association and outlined in class or in the Stovall text. (You've got nine to choose from.)

answer

1. Be respectful 2. Composition (drama, unusualness)

question

For a point a piece, mark the centers of interest on this diagram as defined by the "Rules of Thirds."

answer

(mark the four in the middle)

question

There are three basic shots a still or video photographer will use. Name them: (3)

answer

1. Establishing 2. Midrange 3. Close up (tight)

question

_________ are explanatory and descriptive copy, sometimes as short as one line, that accompany pictures.

answer

Cutlines

question

Explain the concept of compositional focus as it would be interpreted by a still or video photographer?

answer

You find what's really important and needs to be seen, including what people don't normally see.

question

True or False? According to the AP, a semi-automatic rifle is an assault weapon even though it cannot be fired in fully automatic mode.

answer

True

question

___________ taxes are the largest single source of income for local governments, school districts, and other municipal organizations.

answer

Property Taxes.

question

In print news writing, you write for the __________. In broadcast writing, you write for the ________.

answer

1. Reader (eye) 2. Listener (ear)

question

You're writing a story that will be read by an anchor on the upcoming 6:00 p.m. newscast. You have to include a person's name that is spelled and pronounced unusually. To make certain the anchor doesn't slip up and mispronounce the name, you write the name ____________ in the script.

answer

Phonetic

question

Choose the correct item in the following groups accroding to broadcast style writing: A. a million or One million B. George Bush, president or President George Bush C. $40 - forty dollars - 40 dollars

answer

A. One Million B. President George Bush C. forty Dollars

question

True or False? One of the most important for broadcasting as it is for other media because little of what is spoken over the air is written down first.

answer

False

question

True or False? Deadlines are less important to the broadcast writer than the print journalist.

answer

False

question

True or False? Immediacy, emphasis on information not explanation, and audio or visual impact are all important news values to a broadcast journalist.

answer

True

question

"Space" in print corresponds to _____ in broadcasting.

answer

Time (seconds)

question

The average length of a radio news story is about..?

answer

30 seconds.

question

Whenever possible, broadcast writers should use the..?

answer

Active voice

question

Attribution in broadcast news generally be placed:

answer

At the beginning of the sentence.

question

A good time to use the present tense in broadcast copy is?

answer

When the action is continuing

question

True or False? In broadcast writing, you should use simple, declarative sentences.

answer

True

question

True or False? As a broadcast writer, you should use verbs adjectives and adverbs freely because they can help you paint a picture with the use of just a few words.

answer

False

question

True or False? If you've written an accurate, clear story that can be read within the time allotted to it, there is usually no reason to cut it.

answer

True

question

True or False? Personalizing stories by telling the listener or viewer that the story will mean to him or her is one effective way of getting his or her attention.

answer

True

question

True or False? Timeliness is often the most important news value to broadcaster.

answer

True

question

_________ refers to how web users can communicate directly through e-mail or other means to share thoughts, voice options, and buy and sell products.

answer

Interactivity

question

____________ refers to the web's ability to keep and show huge amounts of text and image material.

answer

Capacity

question

___________ refers to how information on the web can be loaded onto a site and made available within a few seconds.

answer

Immediacy

question

__________ refers to how the Web can handle a wide variety of formats for presenting information.

answer

Flexibility

question

__________ refers to how material can be stored on the Web in a variety of ways and can remain in place and accessible as long as the server and electronic storage space exist.

answer

Permanency

question

__________ refers to how a quality website provides readers with a clear idea about where to find information and get to it.

answer

Simple organization and Navagation

question

__________ refers to how a quality website provides readers with the ability to figure it out quickly and easily.

answer

Visual Logic

question

_________ refers to how a quality website provides readers with enough information to satisfy their wants.

answer

Depth

question

_________ refers to how a quality website provides readers with the latest information and in the amount they desire.

answer

News

question

True or False? Web writing does not have to be efficient as other forms of mass media writing because users have the ability to read (and re-read) the material at any pace they choose.

answer

False

question

True or False? Web writing should always take a formal tone similar to that found on the front page of a daily newspaper. After all, the readers want to be assured that the writer knows what he/she is writing about.

answer

False

question

A ________ is the words or group of words that leads a website reader to more information on a topic on a separate Web page.

answer

Links??

question

Which is the correct AP usage: A. "Invading Romulan troops came armed with two tanks and 110 mm cannon." B. "The Romulans marched 62 km from Paris to Lemans."

answer

A."Invading Romulan troops came armed with two tanks and 110 mm cannon."

question

Commercial fisherman in your area caught 836,000 pounds of Michigan whitefish last year to meet demand. This year, demand is expected to increase by 11%. How many short tons of whitefish will fisherman have to catch this year to meet demand?

answer

836,000 x .11 = 91,960 + 836,000 = 2000/927,960 463.98 ton

question

The stovall text lists nine different forms of content that may be found on a typical website. Name one of them.

answer

Video

question

Choose the correct AP style sentences (which may or may not agree with broadcast style. A. "Firefighters brought the stubborn blaze under control early this morning." B. "Firefighters brought the stubborn blaze under control early Tuesday morning."

answer

A. "Firefighters brought the stubborn blaze under control early this morning."

question

The positive things that happen to consumers when they use a product are called the products...?

answer

Benefits

question

A sheet which contains information about a product, its audience, an advertising approach, and other information about an advertising situation is called an?

answer

Copy Platform

question

When developing an ad, the first thing writers must know and be able to state is the?

answer

Key Fact

question

Which of the following is the first duty of an advertisement for any product?

answer

Attention getting

question

A manufacturer or retailer who invests in advertising?

answer

Expects that advertising to result in more sales.

question

One of the differences between writing advertising copy and writing news copy is that?

answer

News copy writers must use objective terms while ad copy writers do not

question

The famous Marlboro man is an advertisement that appeals to the need for?

answer

Exclusiveness

question

The acronym AIDA stands for:

answer

Attention, Interest, Desire, and Action

question

True or False? as a General Rule, a certain amount of inaccuracy in advertising is permissible if the ad is entertaining, represents solid creative effort, and sells the product effectively.

answer

FALSE

question

True or False? The function of a headline in an advertisement is to get the attention of the client.

answer

TRUE

question

True or False? An anonymous voice is a type of announcer format.

answer

TRUE

question

True or False? Clarity is one of the most important goals of the advertising copywriter.

answer

TRUE

question

True or False? It is Essential that the advertising copywriter know who the audience is, who the competition is, what the product has to offer, the reasons the product can deliver, and the mandatory limits on the product

answer

TRUE

question

True or False? An ad copywriter does not have to be concerned with the precise meanings and connotations of the words he or she uses. The writers main concern is how the words sound, the image they project, and the mood they set.

answer

FALSE

question

The stovall text and class lecture discussed seven basic human needs and desires. Name of the top two?

answer

1. Food/Drink 2. Shelter/Security/Comfort

question

Ad _________ are the words, phrases, and ideas used by advertisers to tap into those needs.

answer

Appeals

question

you are an advertiser for a product. When thinking about that product, you also think about two groups of customers for the product. What are they?

answer

1. People who are already using the product 2. People who do not use the product

question

As discussed in the text and in class, name on critical element that you as an advertiser must know about your product?

answer

What the product or service does

question

Which is the correct AP usage? A.) Superior Court Judge Andrew Reyes B.) U.S. District Judge Amos McCarthy C.) Neither D.) Both

answer

Both

question

A kilometer is (A) Longer (B) Shorter (C) The Same) as a mile or (D) Length is determined by another metric measurement.

answer

B. Shorter

question

True or False: The well-written news release is essentially a good news story in a public relations suit.

answer

TRUE

question

True or False: News releases are not simply aimed at informing; they are targeted messages aimed at getting across some particular message.

answer

TRUE

question

True or False: Part of the job of the public relations specialist is to help corporate officers understand what will be appropriate messages for the audiences intended and what will not.

answer

TRUE

question

True or False: Company publications come in a wide range of sizes and shapes and are aimed at a wide variety of audiences.

answer

TRUE

question

True or False: In preparing speeches, a good tip to follow is to try to tell a story using an example and/or an illustration.

answer

TRUE

question

True or False: Using company jargon is okay in PR.

answer

FALSE

question

True or False: As it is in all other forms of mass media, accuracy is most important in public relations writing.

answer

TRUE

question

True or False: One way PR practitioners have of referring to various audiences is the term "publics."

answer

TRUE

question

True or False: Publicly held companies (companies that sell stock) are required by law to produce an annual report.

answer

TRUE

question

True or False: Before starting to write, the writer of a good business letter will not speculate, but will attempt to formulate a reasonable idea of how he or she believes readers will feel after they've read the finished letter.

answer

TRUE

question

True or False: Business readers expect facts and details, so, in general, the longer a business letter is the more impressive and effective it will be.

answer

FALSE

question

True or False: In most public relations jobs, a person can specialize and use only one form of writing.

answer

FALSE

question

A business letter might have the purpose of: (a) giving information (c) selling a product (b) explaining a policy (d) all of the above

answer

ALL OF THE ABOVE

question

Part of the job of a public relations specialist is to: (a) help corporate officers understand what will be appropriate messages for the audiences intended and what will not. (b) help build an image of integrity for the company or organization by dispensing reliable, relevant, and timely information to the news media. (c) convince other employees that they are a vital part of the organization's public relations effort. (d) all of the above

answer

ALL OF THE ABOVE

question

While all are important, which of the following is the most important ability a public relations practitioner should have? (a) the ability to get people to talk (b) the ability to understand people (c) the ability to write clearly and understandably (d) the ability to meet people (e) answers a and b (f) answers b and c

answer

F.) ANSWERS B & C

question

What is the square of 16?

answer

256

question

Binford Tools sold ¾ of the 100,000 hammers sold in Tennessee last year. Goodman Tools sold 1/5. Binford sold __________ tools and Goodman sold _________.

answer

75,000 & 20,000

question

Which is AP style correct: (a.) Chrysler Motor Co. (b.) Chrysler Motor Company (c.) both (d.) neither

answer

CHRYSLER MOTOR CO.

question

According to AP style, when referred to by a personal pronoun Jesus is called: (a.) Him or (b.) him.

answer

B. HIM

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