Mcdonald’s vs Subway Essay Example

filled with bright lights. On the other hand, Subway has a dim lightening compared to McDonald’s with more natural lights which make its atmosphere more relaxing. The different genre of the music also inspires the atmosphere of the store. McDonald’s in Japan plays many Japanese pop songs listened by many age group. Compared to McDonald’s, Subway rather plays western music including jazz, country music creating calm atmosphere helping people to relax by listening to slow tempo music.

The color of interior and exterior takes a big roll to create different atmospheres. The signboard of McDonald is red and yellow attracting attentions from people who is walking or driving, and it is the typical image of fast-food store. The interior differs depending on each store but most of the interior are designed to include red in some part of the store. These red and yellow colors make people happy and these colors catch eyes of young children. Compared to McDonald’s signboard, Subway uses the combination of dark green and yellow which gives a natural image of the store and also the relaxing atmosphere.

Its interior is mostly brick wall and displaying pictures of vegetables and fresh fruits which makes the store to be natural and it is easier for any aged group people to access and dine. To sum up, McDonald’s creates the classic happy atmosphere and Subway creates a natural atmosphere witch relaxes customers. Third, the location condition attracts specific customers depending on its target groups. McDonald’s and Subway both has different target groups and the store location condition differs to suit each groups. McDonald’s target is family, children and students.

So their stores are mainly located around

shopping malls, stations, schools and often have individual building for parking and drive through for the families to access the store conveniently. Subway’s target is young adults, office workers who wish to have a healthy balanced meal. To suit the target groups, Subway has shops inside the office buildings and around the office buildings, and even in some university for its healthy menu and for the reason that it only needs a small space because they do not need a large kitchen.

Resent news told that a famous Japanese bakery has opened a Subway style store in Ginza which shows it is starting to get popular to the office workers in Japan. To sum up, McDonald’s open many branches with wider store buildings so people could dine, and Subway open many small branches since most of them are located in busy business areas where people has no time to dine. In conclusion, both McDonald’s and Subway has its own device to attract customers by its unique menu, atmosphere and its location condition. In Japan, McDonald’s is still popular and has its style but Subway is also starting to make its own style.