MCC Chapter 5 – Flashcards

1. A speaker who gathers information about the listeners, analyzes this information, and adapts his or her speech to them is demonstrating the idea of a(n) a. hard-working speaker. b. audience-centered speaker. c. overzealous speaker. d. goal-centered speaker.

2. To gather formal information about audience members' attitudes, beliefs, and values, you should a. observe them before you speak. b. engage them in conversation at the conclusion of the speech. c. research the group you're speaking to on the Internet or in written publications. d. ask open-ended and closed-ended questions on a survey.

3. You're deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge their opinions out loud, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using? a. a formal audience analysis survey using open-ended questions b. an informal audience analysis survey using closed-ended questions c. a formal audience analysis survey using closed-ended questions d. an informal audience analysis survey using open-ended questions

4. When attempting to discover whether you and your audience members have similar cultural characteristics, are about the same age, and have relatively the same education level, you are primarily trying to establish a. audience beliefs. b. common ground. c. mores and values. d. audience concerns.

5. A public speaker seeks to establish a(n) ______, or ongoing connection, with audience members by identifying common ground with them. a. relationship b. norms c. mentorship d. attachment

6. A good speaker should ethically use the information gathered in an audience analysis to adapt his or her message so that it will be better understood. According to your text, this process is called audience a. reception. b. adaptation. c. selection.. d. manipulation.

7. Collecting information about an audience concerning their age range, gender, and ethnicity is part of a _____ audience analysis. a. situational b. demographic c. diversity d. psychological

8. The beliefs, values and customs taught and learned within a particular group of people is known as their a. culture. b. ethnicity. c. race. d. social group.

9. The portion of a person's background that relates to factors such as nationality or religious heritage is known as a. cultural identity. b. ethnicity. c. race. d. class identity.

10. What is ethnocentrism? a. the belief that almost everyone in a cultural group will agree on core belief and values b. the attitude that diverse cultural beliefs around the world should be respected c. the belief that although cultures are different, they all favor peace and harmony d. the attitude that one's own cultural approach is superior to those from other cultures

11. Audience members who place more importance on nonverbal than verbal messages are likely from _____ cultures; whereas those placing more emphasis on what was said than the nonverbal messages are likely from _____ cultures. a. low-context; high-context b. low-power; high-power c. individualistic; collectivistic d. high-context; low-context

12. When you analyze an audience's income, occupation, and education you are analyzing their a. ethnicity. b. cultural identifiers. c. socioeconomic status. d. individualism.

13. Trying to determine what an audience believes or thinks about a speech topic is an aspect of _____ analysis. a. psychological b. demographic c. informational d. environmental

14. If you think the sun will rise in the east in the morning, you hold a(n) ______ about the sun based on what you perceive to be true or false. a. value b. attitude c. feeling d. belief

15. As a requirement for his biology class, Jorge must attend a speech by a visiting scholar in biology. What kind of audience will Jorge be a part of at this event? a. a captive audience b. a voluntary audience c. a demographic audience d. an inspired audience

16. A situational audience analysis includes an examination of the a. attitude, beliefs, and the values that are held by your audience. b. age, gender, ethnicity, race, and culture of your audience. c. time and place of your speech, the size of your audience, and the occasion. d. influence of your audience based on income, occupation, and education.

17. With respect to a situational audience analysis, as a general rule, the larger the audience, the more likely they are to a. ignore visual aids. b. use nonverbal cues during your speech. c. use verbal cues during your speech. d. expect a more formal speaking style.

18. When Robert asked his class, "How many of you just don't have enough time to do all the things you want to do in a day?" as his speech introductory device, almost everyone in the audience raised their hands. This audience reaction is a. an indication of verbal responsiveness. b. an inappropriate interaction between speaker and listeners. c. an indication of audience restlessness. d. an indication of nonverbal responsiveness.

19. Which of the following is TRUE of an attentive audience? a. Attentive audiences often have a faint, frozen smile. b. An attentive audience moves often to demonstrate interest. c. An attentive audience doesn't move much. d. An attentive audience never expresses nonverbal disagreement.

20. Veronica was watching her audience carefully during her speech. After a few minutes, she noticed several class members staring at her with a glazed look in their eyes. She immediately picked up the speed of her speech and introduced a colorful visual. What was Veronica responding to? a. psychological audience cues b. situational transitions c. nonverbal audience cues d. listener anxiety